Building Digital Authority for a St. Louis Personal Injury Law Firm
Our collaboration with Cantor Injury Law is rooted in a shared vision to elevate their online presence and strategically position them as leaders in the highly competitive personal injury law market. Through a meticulously crafted SEO strategy, we focused on enhancing Cantor Injury Law’s digital footprint, leveraging content creation and data insights to drive meaningful traffic and case inquiries.
This personal injury law SEO case study explores the challenges we faced, the strategies we employed, and the impactful results that followed, showcasing how our partnership is propelling Cantor Injury Law to new heights in digital visibility and industry authority.
What We Did
Technical SEO
Search Engine Marketing (SEM)
Content Strategy
Copywriting
Industry
Engineering
B2B Services
Client Background
With a history of legal victories since 1993, the attorneys at Cantor Injury Law are known for their commitment to achieving justice for the injured and advocating for fair compensation without charging fees until a win is secured. Their practice areas include car and truck accidents, workers’ compensation, and other injuries due to negligence. The firm prides itself on its aggressive, modern approach, and its team’s deep-rooted values of honor and integrity.
Founder, Mark Cantor, and his team have been recognized for securing some of the highest settlements and verdicts in Missouri, emphasizing a client-focused strategy that prioritizes the injured party’s health and recovery while taking away the stress of legal proceedings. Their approach includes free case evaluations, during which potential clients can discuss their cases and understand the best pathways forward.
Challenges
- High levels of industry competition
- Lack of supporting content for practice areas
- Technical issues such as site speed and mobile-friendliness
- Bad user experience on key landing pages
- Reputation management
Goals & Objectives
- Improve organic visibility
- Secure a competitive advantage
- Increase case count
- Improve domain authority with high quality content
- Enhance user experience on key landing pages
Strategy & Implementation
Our strategy to boost Cantor Injury Law’s online presence involved research, technical fixes, copywriting, data analysis and reporting. We started by conducting detailed keyword research and a competitor analysis to guide our content and SEO efforts. This step helped us identify how to differentiate the firm in a saturated market and target potential clients effectively.
Next, we optimized the website’s key landing pages and resolved technical SEO issues. During this phase we focused on improving site speed, mobile compatibility, and website security. These changes aimed to improve the site’s rankings by proving to Google that they were a credible and relevant firm.
We then created content clusters for each of the firm’s practice areas, establishing a network of related articles that bolstered the site’s authority on these topics. This strategy aimed to improve domain authority and establish the firm as a knowledgeable leader in its field.
We continually analyze website performance metrics to refine our approach, ensuring the firm’s site is adapted to the ever-changing SEO landscape. Regular updates and discussions with the client ensures transparency and allows for strategy adjustments as needed.
Organic Results
- Started 2023 with 28.4% of focus keywords on page 1 of Google, ended 2023 with 88.5% or focus keywords on page 1 of Google
- 1/22/22-2/21/23 2.99k clicks & 1.57m impressions VS 11/22/23-2/21/24 3.4k clicks & 2.21m impressions
- Focus on car accident queries – 11/22/22-2/21/23 161k impressions vs 11/22/23-2/21/24 754k impressions
- Car Accident pillar page – 11/22/22-2/21/23 290,876 impressions vs 11/22/23-2/21/24 1,530,879 impressions
- Increased Organic Users 718.99% YoY – 2022 vs 2023
- Increased form completion conversions 616% YoY – 25 in 2022 vs 179 in 2023
Let’s Start the Conversation
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