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Let’s be honest and accept that we all are now officially addicted to social media. In an article published by Hootsuite, there are currently 4.55 billion active social media users, approximately 57% of the world’s population. Social media is not only a way of socializing but is also becoming a full-fledged industry for creators and marketers because “Where there is an audience, there is an opportunity”. Today we are going to discuss some social media marketing tools to use in 2023.

Using social media for marketing is not rocket science. Still, there is some science behind successful social marketing campaigns and tools that make it way easier and smarter for creators and marketers to utilize the power of social media marketing. 

Today, in this blog post, I’ll discuss 8 such social media marketing tools you can use in 2023 for an outburst. 

All-In-One Social Media Marketing Tools For 2023

Tool Description
Hubspot Hubspot is a one-stop solution for managing all of your digital marketing activities in one place, from CMS to CRM and analytics to reporting. Hubspot is the favorite tool of every smart marketer and dynamic business owner.
Hootsuite This social media tool allows marketers and businesses to understand their client sentiments and interaction. Hootsuite’s super easy interface and great features like post scheduling, analytics, content planner, etc., make it one of the best all-in-one social media tools.
Sprout Social Like every other tool in our list of all-in-one tools, Sprout Social also provides the facility to manage multiple accounts, post scheduling, monitoring, and analytics features. Still, its deep analytics, calculated engagement, and response time measurement tools make it unique for businesses using social media for customer support.
CoSchedule A cheap, easy, and smart social media scheduling tool, CoSchedule saves time and money in every sense. It lets the users schedule social media posts for days, months, or even years in advance, and it is super easy for someone with no experience in automation tools.
Sendible Sendible is a smart and innovative social media tool for driving great engagement through collaborations and communications. Its in-depth analytics and reporting feature will also help you present the performance to the clients in the form of creative reports that are super easy to understand! Additionally, you can also integrate google analytics and similar tools to power up the reports with the overall data of your business.

Various tools have different USPs, making them worthy and important, but using different tools for different actions can be a difficult task. To resolve this issue, I have compiled a list of all-in-one social media marketing tools that are currently solving multiple problems altogether. 

1. Hubspot

Hubspot stands out as the ultimate digital marketing Swiss Army knife, consolidating all facets of your online strategy seamlessly. From a robust Content Management System (CMS) to a Customer Relationship Management (CRM) platform, Hubspot empowers savvy marketers and dynamic business owners by centralizing analytics and reporting. This all-in-one solution streamlines workflows, fostering efficiency and effectiveness. Hubspot isn’t just a tool; it’s the preferred companion for those navigating the complex landscape of digital marketing, providing a unified command center for campaigns, customer interactions, and performance evaluation.

2. Hootsuite

Hootsuite emerges as an indispensable ally for marketers and businesses seeking to decipher client sentiments and enhance interaction. Beyond its user-friendly interface, Hootsuite excels in offering a suite of features such as post-scheduling, analytics, and content planning. This all-encompassing social media tool simplifies the intricate world of online engagement, providing a centralized hub for strategic planning and data-driven decision-making. Marketers leveraging Hootsuite gain a competitive edge, armed with tools that not only save time but also amplify their impact across various social media platforms.

3. Sprout Social

In the realm of all-in-one social media tools, Sprout Social distinguishes itself by catering to businesses prioritizing customer support through social channels. While offering standard features like managing multiple accounts, post-scheduling, and monitoring, Sprout Social’s forte lies in its deep analytics capabilities. Businesses can measure engagement with precision, analyze response times, and gain valuable insights into customer interactions. This tool transforms social media from a broadcasting platform into a dynamic space for customer engagement, making it an indispensable asset for businesses focused on delivering exceptional customer support through social media channels.

4. CoSchedule

CoSchedule emerges as a budget-friendly, user-friendly, and intelligent social media scheduling tool, designed to save time and resources. Its simplicity is a boon for users with little to no experience in automation tools. CoSchedule enables users to schedule social media posts across various platforms, whether for the next few days, months, or even years. By effortlessly managing the scheduling process, CoSchedule empowers marketers to focus on crafting compelling content and strategies. This tool proves that effective social media management doesn’t have to be complex or expensive; it can be as straightforward as planning and scheduling with CoSchedule.

5. Sendible

Sendible takes social media management to new heights with its innovative approach to driving engagement through collaborations and communications. The platform’s in-depth analytics and reporting features provide marketers with a comprehensive understanding of their performance. Not only does Sendible streamline the process of presenting performance data to clients, but it also facilitates integration with tools like Google Analytics. This integration enhances reports by incorporating overarching business data, providing a holistic view of the impact of social media efforts. With Sendible, marketers can forge meaningful connections, drive engagement, and present their success in a visually appealing and easy-to-understand manner.

Although most of the tools come with free trials and do charge an amount monthly or yearly, trust me, it’s worth it. These social media marketing tools will not only ease up your work but also automate nearly all the major tasks related to social media marketing. Along with this, these tools also improve social marketing outcomes by helping in planning, creating, and promoting content among your community members. 

As there are quite a few options available, it can be tricky to finalize your go-to social media tool.

How To Market Your Business Using Social Media

As this industry is growing, so is the number of tools in the market, and to make your research easier, I have shortlisted the 8 best social media marketing tools according to important requirements. 

1. Managing Multiple Accounts

These tools help marketers manage various social media accounts under the same dashboard. Buffer and Hootsuite are the two best social media marketing tools for managing various accounts from various platforms in one place and also do several different tasks like automatic posting, analytics, and much more. 

2. Topic Research And Content Ideas

Every social media marketing professional or business owner trying to create a buzz on social media struggles to find the right topics or content to post on the social media account. Tools like Buzzsumo or hashtag research tools like and are my favorite tools to generate new content ideas and hashtags. 

3. Content Creation

Although Adobe Photoshop is the best tool for creating social media posts, it needs expert knowledge and hands-on practice. Instead, here’s a list of the best social media tools for content creation that I prefer and are super easy to use for creating dynamic social media posts:

  • Canva – 1000s of templates and elements to create perfect-sized social media posts.
  • Vimeo – 1000s of templates and themes to make instructional videos, intros, etc. 
  • Unsplash – To find and use royalty-free, high-quality images.
  • Grammarly – For writing seamless grammar-perfect content.
  • Anchor – Podcast creation and promotion tool.
  • CapCut – Best content creation tool to use on mobile.

4. Lead Generation And Management 

Social media marketing is all about branding and creating leads for your business; without perfect lead generation and management tools like LinkedIn’s Sales Navigator, Facebook Ad Manager, quora for marketers, etc., you can lose your prospects. These tools let you create, manage, and market your prospective clients. 

5. Analysis And Reporting 

Analyzing your social media performance is more than just calculating the matrix-like reach, followers, or likes. Tools are HootSuite and SocialChamp, or social status is a one-stop solution tool to analyze your social data and create reports for clients or your understanding and future planning. 

6. User-Generated Content Tools

UGC tools or user-generated content tools are used to create, manage, and use user-generated content. Hashtag campaigns, social feeds on websites, or social walls at events are perfect examples of UGC use cases. Tools like Yotpo, Tint, Crowdriff, and Olapic are some of the best UGC platforms to accelerate your marketing. 

7. Influencer Marketing Tools

Influencer marketing is one of the best social media marketing tactics for social media marketers.  Influencer marketing tools like  Favikon, unFluence, and HypeAuditor are perfect when it’s about finding the perfect influencers for your business or brand. Using these tools, you can find influencers from a particular niche, their recent activities, their content type, and much more to elevate your social media marketing. 

8. Content Recreation 

Different social media platforms target different audiences which means different content for different platforms. Unless you have a social media marketing company working for your content creation, creating different content for different platforms cannot be easy. Content Recreation tools like MeedEdgar recycle content and recreate it for different platforms. 

Here Are A Few Tips To Help You:

  • Know your goals and list down the best players of your interest.
  • Focus on plan inclusions; nowadays, nearly every digital tool has a mandatory marketing plan to hide the inclusions in marketing and pitch later when the tool becomes handy to the user. Always “see plans” and inclusions before starting. Otherwise, you might end up wasting your time and energy. 
  • Buy a tool that you can share with your team members or clients. 
  • Try purchasing minimum tools for maximum tasks.


These were my best social media marketing tools which I trust and recommend for social growth. Is there something I missed? If yes, please comment and let me know. Also, which tool is your current favorite? And Why? Mention it in the comment section. 

Author Bio:

I am Upendra Goswami, a digital marketing and SEO expert that is helping businesses grow, digitally! I believe in the power of content marketing and I write on digital technology-related topics. Follow me here for more such topics!

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Categories:  St. Louis Social Media

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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