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Social networks are not only platforms for communication, where a lot of people spend at least 1 hour a day, but also a useful tool for driving traffic to websites. Promote your small business on social media.

In social networks, you can communicate with potential customers and keep in touch with current ones, collect reviews, and feedback on the quality of your product/service.

Effective social media management requires perseverance, the ability to present the content well, and in an interesting way, as well as skills in setting up targeted advertising.

It happens that a business has the potential for successful promotion on social networks, and companies ignore this method of attracting new customers. As a rule, they are several steps behind their competitors, who have already announced themselves on popular social networks and collect all the honey in the form of new subscribers and applications.

Pages and communities in popular social networks tell users that you are close to people, which means that you are open and there will be more trust in the company. It is especially important when your community is verified and the social network assigns a checkmark to it, which is the main confirmation that the page is genuine and has been verified.

By choosing the right platform that is popular with your target audience, you can turn existing customers into brand fans. In addition, viral content and useful information will not leave users indifferent, and they will definitely share it with friends and family.

Post on the community wall information about promotions, contests, and attractive offers for your customers. It will be a big plus if you offer unique bonuses or discounts for the subscribers of the group.

Which Social Network Should You Choose For Your Business?

Which Social Network Should You Choose For Your Business?

Prioritize your social media choices. There is no point in blogging where your potential customers are not there. Follow trends in social media and catch trends to stay on the same page with users. When choosing a site, answer 4 questions:

  • Are you working in B2B, B2C, or both?
  • Who is your target audience?
  • What do you want to achieve?
  • What is the average check for your product/service?

If you know the answers to these questions, then you can easily select at least 1 social network for yourself. Why not more? Social media eats up a lot of time, especially when you have to come up with content and write a lot. To work on several social networks, your staff must have specialists among whom you can distribute the load.

How To Start Your Long Journey In Social Networks

How To Start Your Long Journey In Social Networks

It should be understood that the work on SMM will take a long time, and it is also necessary to allocate a budget for advertising. In addition to the budget, you need to pay attention to the following components of promotion on social networks:

1. Setting Goals

Creating pages just to have it and a vague idea of ​​what exactly you want to achieve – will not bring any results, except for the time and nerves spent. Set goals based on the specifics of your business. For example, the owner of an article site can use such a channel as an additional way to attract traffic. For a commercial site, use social media as a tool to build awareness and loyalty among your current customers, and keep in mind that the page will require advertising.

2. Working Out The Avatars Of The Target Audience

Avatar or portrait of a client – a detailed description of the personality of a representative of a certain segment of your target audience. It is difficult to find a common language if you have no idea with whom you are in dialogue. It turns out to be the “blind date”. Chat with clients, find out their age, social status, wishes, questions, and objections. In order to let your customers get to know your company better post on your page professional corporate headshots. That way you will gain their trust and bring them closer to your company.

3. Content Plan

Before you design a page, you must have a vision of how you will involve subscribers in your content, and at this stage, it is desirable to have a content plan for at least 2 weeks. Headings, topics, post dates, and times can be neatly arranged in Google Sheets, so you don’t have to think about which post to share every time. Try different types of content, and informative articles can be mixed with helpful videos and infographics. Thus, each segment of your target audience will find a convenient format for themselves.

4. Quality Is More Important Than Quantity.

Social network users are oversaturated with information, a constant stream of news, offers, advertising. And if the posts have no value for subscribers, then with a high probability he will unsubscribe or hide the news from the feed. Not to mention the lack of activity in the form of likes, comments, and reposts.

5. Systematic Approach.

If you post 5 posts in one day and then go into a lull for a month or two, then subscribers will simply forget about the existence of your page/group. If you have statistics on hand after the analysis of the target audience, then use this information and choose the best time for publications.


SMM or social media promotion has many benefits, but it also requires a lot of dedication on your part. Maintaining social networks is a long-term job because it requires a well-developed strategy and study of your target audience. However, the benefits of social networks can be significant. So, promote your small business on social media.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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