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The holiday season is one of the busiest and most profitable times of the year for businesses. Retail sales are usually high because people spend on gifts, appliances, clothing, and other household supplies more than they do on a regular day. Having an email marketing template will help with sales across all niches.

As a business person, you need to know how to make the most out of this season. Through the right email marketing strategies, you’ll be able to get people to buy your stock so you can re-stock for the New Year. Using promotions and offers, you can ensure you increase sales and help families celebrate Christmas and New Year’s Eve on a budget.

With the ever-growing online shopping trend, you should consider including a clever call-to-action in your emails, which prompt customers to make purchases. People have so much to buy during the festive season with so little time to go out to brick and mortar stores. Thanks to online shopping, they can purchase everything they need and still spend time with family.

In this article, we will look at clever ways to create mail marketing templates that’ll help you target the right audience.

Creating an email template for a marketing campaign

Ensure The Templates Are Highly-Responsive

As you know, people today hardly use their computers to open emails. Since many recipients read emails using portable devices, you need to ensure that your templates are highly-responsive.

During the festive season, people use their mobile phones to find out about deals and offers. Since mobile purchases increase during the holiday, a highly-responsive email marketing template will ensure your business gets high profits.

Help keep your customers updated with the latest deals by making your emails easily accessible on mobile devices. This, however, does not mean you should forget about the people who use computers to open their emails. A highly-responsive email marketing template is one that easily opens on any device regardless of the screen size.

The Templates Should Include Instant Buying Options

Since it’s the festive season, people are not interested in anything other than making purchases. With instant buying options, you can help customers save time by ensuring they have an easy time finding the products they need.

Make use of “Buy Now” buttons on your emails to show customers where they need to click to get your offers. The call-to-action should be easily visible on different screen sizes.

Work on the speed of your pages as well to ensure customers don’t wait to get what they came for. If a customer waits for more than three seconds and the page still hasn’t opened, they’ll lose their patience and click on the back button.

Many businesses have the same offers as you do, and the slightest inconvenience will have you losing customers who were halfway through the purchase.

Just like you, customers are busy because they’re caught up in festive preparations. They want a website that will ensure they spend the shortest time possible shopping online. When a customer is certain about the product they want, all they want is to be done with the purchase and get their order delivered.

eCommerce business creating an email template for each situation.

Create A Template For Each Campaign You’re Running

During the holidays, ensure you come up with an email marketing template for each campaign you’re running. You can have one for inviting subscribers, another for promoting sales, and another for showcasing your gift ideas.

Having several templates that target different audiences allows you to reach out to loyal as well as prospective customers.

This is an excellent way of stimulating sales throughout the holiday season because your templates cut across all channels. Don’t forget to leverage social media platforms as well as reward programs to get to as many customers as possible.

The Templates Should Be Automated And Personalized

Automated and personalized templates encourage recipients to open your emails. Every business out there is taking advantage of the holiday season to push for more sales. You can be sure that you’re not the only one sending emails to your customers.

By using personalized emails, you encourage people to click on them because everyone likes when an email has their name. This makes them curious to find out what the sender has to say.

You can use automated emails to remind customers of an item they have in the shopping carts. Reminders can also be about offers that your business has throughout the holiday season.

Use Power Words To Personalize Your Subject Lines

Power words are attention-grabbing terms that businesses use to draw a customer’s attention to a given deal or promotion they have. Examples of power words include;

  • Discount
  • Savings
  • Free shipping
  • Last minute
  • Season’s Greetings

These power words help you personalize subject lines so that you can drive sales, give a timeline, and make customers be aware of the holiday deals.

Using power words in your subject line can lead to better sales


Every business should make use of the holiday season to make more purchases. Thanks to email marketing, you can easily communicate with your customers regardless of where they are in the world. With the right email marketing templates, you can ensure all emails you send are opened and that they encourage purchases.

Guest Author’s Bio:

Melissa White is a professional ghostwriter who’s been working with for the past four years. She is a professional thesis writer who has recently branched out into writing about a wider variety of subjects.

Melissa is a passionate writer who pursued a Bachelor of Arts in Development Studies. She also has a degree in Political Science.

Whatever she puts her hands on is magic because she writes with precision, and her articulation is unparalleled.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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