Effective Website Marketing Strategies that Bring Results in 2019
At the time of writing this article, there are 1,673,946,823 active websites on the web.
While many of those are for government organizations, hobbies, or communities, a significant percentage of them are also sites that run an online business, which means that if you want to carve out a place for your website, you need to have a comprehensive and proven marketing strategy.
The good news is that while there is a lot of contradicting information on how to grow your website’s traffic, the tried and true fundamental principles are just as effective today as they were ten years ago, given that you know how to apply them correctly.
So, to get you started, here are a few of the most effective website marketing strategies that you should focus on in 2019 and beyond.
Make Content Your Focus
You’ve probably heard the phrase “content is king” at least a few times – it’s been repeated so much that now it’s little more than a cliché, but the truth of the statement cannot be denied.
Content is still the most crucial part of any website marketing strategy – without quality content, it will be very difficult to attract visitors to your site because to put it frankly, there will be no reason for them to visit it without quality content.
You see, content development plays a role in almost any online marketing campaign, and it offers numerous benefits for growing your business, so even though creating quality articles and other content may seem difficult, the effort is well worth it in the end.
But how can you use content marketing to grow your website traffic and make more sales?
Well, there are many ways that you could make content work for your business, but it all comes down to a few main areas that you should focus on.
Firstly, content should be the pillar that your entire website is built around – whether it’s informative pages that let visitors know what your business is about, or engaging articles that answer questions and help prospects overcome obstacles, the quality and depth of content that you have on your site plays a vital role in your chances of success.
Whenever you create content that you put on your site, it’s important to try and make it the most informative and useful piece on the subject online. This way, you are much more likely to get people to share it on their social media pages and their own websites, which can give you a boost in traffic and provide some valuable backlinks in the process.
You could also use content to gain access to audiences you wouldn’t be able to reach otherwise. By seeking out prominent blogs in your niche and offering to write guest posts, you can showcase your knowledge in the subject and attract readers from the blog to your own website.
Finally, since video streaming will account for 80% of all internet traffic in 2019, you should adapt to changing user habits and start creating video content.
If you can get ahead of the competition and be one of the first in your niche to start doing it, you can gain a huge advantage and even earn yourself an easy spot for video results on some of the more competitive keywords in your niche.
Utilize Influencer Marketing
Influencer marketing is one of the hottest online marketing trends of the past few years, and for good reason. It allows to reach new audiences in an organic and non-intrusive way and offers amazing opportunities for growing your business and improving brand awareness.
But how does it work?
Well, the process itself is rather simple – you identify prominent social media figures in your niche, known as influencers, and reach out to them with an offer in exchange for promoting your offer.
You can either offer them a flat sum or give them an affiliate link that would pay out a percentage of every sale that they get.
Then, you come up with a message about your brand or your products that the influencer can share with his audience, sit back, and watch as a stream of targeted and pre-sold prospects flood your website.
Now, while the steps may seem pretty straightforward, getting them right requires some effort, but the good news is that no matter the size of your business, you can still achieve results with influencer marketing.
If you’re a smaller business, chances are that you won’t be able to afford to hire an A-list influencer with millions of followers, but that’s not the only way you can get results using influencer marketing.
Instead, you could go on social media and find smaller, niche figures who may have just a few thousand followers, but have built a great reputation and are relevant to what your website is about.
It’s likely that an influencer with a smaller following gets less paid opportunities, so he will probably be much more willing to work something out with you, and you can both benefit from the arrangement.
Grow Organic Traffic With SEO
If you want to gain a stable stream of targeted customers to your website, there probably isn’t a more cost-effective method than using search engine optimization.
If you put in the effort and time to rise in the rankings for relevant keywords, you can gain a huge influx of traffic to your site every single month that won’t cost you a penny.
However, even though SEO has huge potential benefits, achieving success is harder than ever before – there have never been more websites competing for the same visitors online, and Google has also clamped down on a lot of spammy or shady SEO strategies, making it more difficult to earn your place among the top search results.
Still, those that follow the best practices and guidelines set out by Google can still achieve amazing results with SEO.
The most important thing is to try and become the top source of information in your niche by producing the best content available, and seek out only the best backlinks from relevant and authority websites in your field.
Another aspect of making your SEO strategy work is providing a seamless experience to your site’s visitors.
You should make sure that your website has a responsive design and is convenient to browse on any device, as Google has started taking a mobile-first approach when indexing sites and will punish those websites that aren’t convenient to view on a mobile device.
Then, make sure your website has an SSL certificate which ensures that no personal data of your site’s visitors can be stolen, as that is something that Google has placed high importance on in recent years.
If your website meets the requirements of the search engines and provides quality information, over time, you should start seeing a significant part of your traffic come from organic sources, which can help achieve growth that would be impossible using only paid advertising methods, making your website the go-to choice in your field.
Guest Blogger Bio:
Dave Schneider is the marketing manager albacross.com, the free B2B lead generation platform. In 2012 he quit his job to travel the world and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.