And if you have the finest services or products, they will be useless unless your eCommerce store is optimized for conversions. The number of CRO techniques available is almost limitless, demonstrating the importance of CRO.
Is that what there is to it, though? Maybe not. In this article, we’ll show you some “workarounds” and “hacks” that will help you dramatically double your conversion rates.
You should use these hacks in conjunction with other CRO tactics to improve your eCommerce store conversion rate.
So without any further ado, let’s get started.
9 Conversion Hacks To Double Your eCommerce Conversion Rate
Incentivize Your Visitors
Aside from window buyers, the eCommerce store will still have a small number of “ready but reluctant” customers.
They want to buy but aren’t quite ready yet. What would you do to convert them into sales? An incentive program is one way to convert those visitors into customers.
Yes, you should give them a monetary reward to convert. This may range from a coupon to free giveaways or purchase points. Users will reclaim their points at a later date. Such rewards will increase conversion rates while still gamifying the user interface, as we’ll see later.
Enabling Purchase Alerts
Enabling purchasing alerts on your shop is another valuable method for building urgency. You may use those reminders to display how many people bought from your shop.
It also contributes to an increase in the store’s conversion rates. Consider it similar to a breaking news segment appearing on the website.
The primary advantage of this is that it creates urgency for your brand. It allows people to avoid FOMO (the acronym for Fear Of Missing Out) when making a purchase. By so many consumers ordering from your shop, it convinces buyers of your store’s authenticity.
These types of notification systems are integrated into almost every top eCommerce platform available in the market.
Displaying Products On Full-Screen
If you really want all your popular products to get the attention they deserve, we suggest you use a full-screen welcome banner product display.
When a customer visits your website, they are welcomed with a full-screen view of your products or services. Your customers have a full-screen view of your popular products/services with everything else dimmed out of the background.
This approach not only helps to improve conversion rates but also eliminates clutter within the content.
Adding Product Images
Product images are capable of making or breaking your business. When you use the right product images on your eCommerce store, you will significantly increase your conversion rates.
When it comes to image quantity, the more the merrier.
The more convincing it is, the better the quality. As a result, many customers will be surprised by your professionalism and will consider converting to your shop. Again, this increases conversions for your shop and legitimizes your branding activities.
Gamifying Store Content
Even though we have discussed this above, in this one, we’ll go through it again.
Converting the eCommerce experience into a game will greatly improve your conversion rates. It’s quite similar to adding rewards and points to your eCommerce store. You can gamify to improve the user experience on your online store even more by offering discounts, free coupons, points rewards, points, giveaways, shipping, to name a few.
Another fun way to gamify your store is to use a wheel-of-fortune. This allows the users to turn the wheel to see what they could get.
It’s a potent engagement tool that can do wonders for your business.
The more precise your targeting, the more granular the consumer who visits your store. It is a directly proportional function.
When you enter a wider niche, you broaden your marketplace while simultaneously reaching out to others who may not be interested in buying from your store. Even if it increases flow, this may have a significant impact on conversion rates.
To minimize bounce rates and increase conversion rates, you must correctly aim your offers.
This allows you to derive more money from your marketing plans, increase your company’s bottom line, and attract more customers.
Creating urgency among your customers for your offers, such as Black Friday deals, is a perfect way to boost conversions for your eCommerce store. It works just as well for an eCommerce shop.
A countdown timer on your website is a smart way to build urgency for your offers. The advantage of having such a timer is that it allows you to set a date before your items run out or the sale ends.
There are several options for including a countdown timer on WordPress and other websites.
As we believe customers are more likely to buy the goods if you provide a sense of urgency.
Adding Social Proof
Using product reviews and social proof on the website has many advantages. The first and most obvious advantage is that they perform. They will get you the conversions that count by statistically increasing conversion rates by 270 percent.
According to statistics, they will increase conversion rates by 270 percent. But wait, how do you capitalize on such a phenomenon?
The simplest way to do this will be to have a product review on each page of your eCommerce store. Avoid spamming, but it should be prominently displayed on your website.
This improves the eCommerce store’s authenticity, market recognition, and conversion rates. They should preferably be located in a position where more eyes can be drawn to them.
Simplifying The Checkout Process
One of the reasons behind shopping cart abandonment is the complex and long checkout process. Around 21% abandon their shopping carts because they find the checkout process unnecessarily long and difficult.
Consider that for a moment. These individuals tried to buy things but decided not to because the purchasing process was daunting.
Any additional step added to the checkout process decreases the likelihood of driving conversions. So, if the checkout process consists of 8 steps, the shopper gets 8 chances to change their decision.
Simplify your checkout process by only adding the necessary steps to collect the information that you really need to process the order. Avoid asking for anything non-essential such as their blood type, favorite color, etc.
We understand that CRO is difficult. The definition has many complexities and layers that can only be mastered over time. Yes, it may be difficult at first, but finding things out is never straightforward. However, once you’ve mastered the technique, life will be much easier.
Hopefully, after reading this article, you’ll have a better understanding of the playful side of CRO. I hope you found this article helpful!