If you are running an online store, then getting more and new customers and increasing your revenue is the ultimate goal of your business. By making some important tweaks in your eCommerce web design and marketing strategy, you will increase your conversion rate and boost your eCommerce sales. When it comes to improving eCommerce conversion rate, there are a number of strategies that business owners can follow to achieve their sales goals. You can try these eCommerce conversion hacks.
Here I’ve listed some of the best eCommerce conversion ideas that will help you improve your online store and get the results you want.
1. Optimize Your Product Pages
One of the most important components of your eCommerce website is your product pages. If your product pages are well-designed and convincing enough, chances are you will attract more customers and make it easier for the visitors to find the products they are looking for. In St. Louis we will help you here at Matchbox Design Group, or you can hire companies that will help you create better product pages for your eCommerce site. The product page content should be unique, and useful as it can significantly increase your chances of getting higher on the results page of customer search queries.
You can break the product description into easily digestible and useful sections that highlight product pricing, size, benefits, and other important details. It will help your customers to easily scan the information and find out the information they want to know before making a purchase decision.
Product images also play a very important role in improving your e-commerce conversion rate because shoppers will see what they are purchasing. So, make sure to include images that truly depict different aspects of your product. You can add a video to show how your product looks like and how it works.
To make your product pages more user-friendly, it is advised to show the ratings, reviews, videos, and images to provide your potential customers social proof of your products. This way, you can easily create a highly converting product page that will definitely boost your conversions and sales.
2. Create A Personalized Experience
When you show your customers a relevant and personalized offer, it will definitely increase your chances of getting more profits. Many established eCommerce brands are making the most of personalization and providing relevant and targeted content to their customers. Today’s visitors want specific information, presenting anything irrelevant can have a negative impact on your eCommerce revenue.
Thanks to the latest technology, now there are some advanced tools available that will help you segment and target your customers and only highlight the related products. According to recent statistics, more than 68% of eCommerce revenue comes from showing personalized and relevant products. Your online store can also take advantage of the personalized product recommendation feature and increase your sales.
3. Send Personalized Emails
If people leave your website without buying a product, you can especially craft personalized emails for them based on their interests. It is a very smart eCommerce conversion strategy that many famous eCommerce brands are using to capture the interest of their potential buyers. You can also use this trick to attract more customers to your site. When visitors browse a specific product page and leave without purchasing, you can send them targeted emails to show the related products and exclusive deals. Fortunately, there are many advanced AI-based tools that can help you create personalized emails for your target audience.
4. Attract Your Customers With Discount Popups
It is one of the best eCommerce conversion strategies that will give you the desired results. Online shoppers are easily attracted to a product if there is a special deal or discount available. You can make the most of customer psychology and show them discount popups to promote your products and inform them about your latest offers. A relevant and timely discount popup that informs your visitors about your deals can brighten your chances of driving more leads and sales. There are many discount popup plugins that will help you create and customize discount popups that will capture your visitors’ attention and convince them to convert.
5. Mobile Optimization Is Must
Okay, it is a very important eCommerce conversion hack that you should include in your optimization plan. As more and more people are using smartphones for online shopping and researching products and services, you have to follow some important steps to improve your mobile conversion rate.
Make sure your mobile site loads fast as mobile users are very impatient, they will not wait for more than 3 seconds and will abandon the site. So, you have to carefully check how long it takes your mobile site to load. Mobile sites that load fast have greater chances of engagement and give you more chances to improve your conversion rate. You can use Google checker to check the speed of your mobile site and install a caching plugin to show content quickly.
Once you speed up your site, now it’s time to optimize your site for Google mobile-first indexing. Optimize landing page titles and descriptions by incorporating search terms mobile visitors will most likely use. You can’t ignore the importance of mobile user experience, as it has a significant impact on search rankings. Implementing voice search technology is a worthwhile idea to improve the user experience and make your mobile site SEO-friendly.
6. Improve Your Shopping Cart Abonnement Rate
Believe it or not, the shopping cart abandonment rate can have a negative impact on your eCommerce revenue. So, it is important to implement some tried and test strategies for reducing shopping cart abandonment to make your online store super successful. You can minimize the rate by taking important steps, for instance, you can include multiple payment options, such as credit cards, debit cards, PayPal, to make it easier for your customers to complete the purchase process.
Similarly, you can show a visible cart throughout their shopping so that they can see the number of products in the cart. You can take advantage of exit-intent technology and show a popup with an exclusive offer to capture the attention of your customers. Furthermore, you can offer them a coupon code to convince them to complete their purchase.
These are few eCommerce conversion hacks that you can try to improve your leads, sales, and revenue.