If you’re going to market to a global audience, you need localization. Without localization, you’ll confuse your visitors and likely lose many would-be customers. Today, learn about designing a global website.
When you focus on localizing your website, it will provide great value to your company—but only if you get the most important parts right. Continue reading this article to learn more about website localization.
1. Speak The Language
Making sure everyone can understand your website is important. Using professionals from companies like translatemedia.com will help you get your message across to people in each location you’re marketing to.
Never compromise on the quality of translation since that can cause big problems. Language is very finicky, and the translation professionals must understand the intricacies of both languages.
2. Know Your Target Market
Before you start the design process, you need to know who you’re marketing to. Who you market to makes a big difference in how you design your website.
When you know your target market, you’ll be able to put effective marketing in play. It will be helpful if you hire someone from the area you’re targeting to help you figure out some of the more delicate things about the people you’re trying to serve.
3. Use Photos
When you use photos, it helps you convey your meaning quickly. Even if they end up on your website in the wrong language, they can figure out what your site is about and change the language to what they need.
Make sure your website doesn’t break whenever people switch between different locales. You don’t want people to switch to their language just to find out that the site is a pure mess.
4. Focus On Local UX And UI
Just because your website started in one language, that doesn’t mean the other languages’ variation of your website should be any less amazing. Focus on making all variations of your website as amazing as you can so everyone gets the first-class experience they deserve.
When you’re designing your site, you should keep in mind that a phrase might be short in one language and lengthy in another. If the photo or menu doesn’t adjust well, that might mean a bad user experience for your website visitors.
5. Test Before You Launch
Before you put a large project like this out, you want to make sure you test it. Failing to test your website might mean that you experience downtime due to unforeseen happenings related to your website update.
When you localize your website, there are a lot of things that can break. It is especially true when you add a lot of different languages to your strategy.
Investing In Localization
Now that you understand more about localization and how to make it work for you, it’s time to put these tips into action. When you’re marketing globally, the longer it takes you to localize your website, the more potential customers you’ll miss out on.
Do you want to learn more about marketing internationally? Keep reading through our blog for more.