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Estimated reading time: 6 minutes

A high-ranking blog post can put any website or business on the radar and help them build awareness. That’s why, around 71% of bloggers view SEO as the top contributor, which helps them boost traffic and draw more audiences. 

On the other hand, around 72% of digital marketing experts hail SEO content creation to be the most effective online marketing strategy. This brings us to today’s topic: the anatomy of a successful and high-ranking blog.

What are some of its leading traits? What is the SEO content writing blueprint you need to write something like that? We’ll talk about that and explore how some tools like rewording generator can be leveraged. So, let’s find out. 

What Is SEO Content Writing?

SEO content writing is the process of writing blog or website content that helps it rank higher in SERP (Search Engine Results Page). The process involves writing outstanding content but also requires one to optimize their content for audiences, search engines, etc.

Besides that, some of the key elements of SEO content writing include:

  • Strategic keyword placement for better visibility.
  • High-quality and informative content with educative properties.
  • Clear, simple, and organized structure for easy content consumption.
  • Readable language with a casual and flowing content tone.
  • And other key optimization elements, including off and on-page SEO necessities.

These factors make a blog worthy of ranking higher in SERP. Google’s crawlers are always looking to index articles that offer quality and informative value to the users. So, meeting all of these requirements is necessary. 

5 Key Traits In A High-Ranking Blog

Besides the SEO elements of a blog, what makes it high-quality and high-ranking are a few specific traits. As mentioned before, content relevancy and being educative is a necessary part of writing top-ranking SEO content.

However, there are five key traits in every high-ranking blog, and they are:

  1. Relevance
  2. Quality 
  3. Engagement
  4. Readability
  5. Consistency

Each of these five qualities is easy to see in any blog ranked in the top 5 of a SERP. All you have to do is test this theory by searching for something on Google and checking the first five blogs. They will be educative, relevant, and consistent while delivering engaging and readable content. 

5 SEO Content Writing Tips To Write High-Ranking Blog Posts

Now let’s talk about the tips/steps to take in order to write a high-quality blog post. These are 5 of the key things you’ll need to make your blog rank higher: 

1: Write Engaging Headlines With Keyword Placement 

An engaging headline or topic makes all the difference in the world of SEO. Besides, it’s not only important to ensure that you are writing a captivating headline, but also necessary to use the keywords cleverly in it.

Now, let’s say our blog had a keyword like “office supplies,” then, a headline or blog title like this won’t work:

How to Pick the Right Office Supplies?

The problem with this headline is that it’s too generic, something someone else might have written hundreds, if not thousands of times before. So, it’s important to make it more engaging, and give a promise of information like this:

10 Must-Haves in Your Office Supplies: The Science of Picking Office Necessities

Notice how the addition of numbers and the promise of ‘science’ behind the process makes it more appealing? So, try mimicking something like this next time you write a blog headline. 

2: Use A Blend Of Text With Visual Content

Text is the core of any blog or website, but people tend to be visual learners. That’s why, you might notice a lot of blogs using videos, images, gifs, charts, and other visual content to visualize information, or simply help the audience understand an idea better.

That’s why you need to use a blend of text and visual content to make your blogs more effective. Research says that blogs with images tend to get 2x more shares than blog posts without any images or visual content. 

3: Simple Structure & On-Page SEO Elements

A simple structure of your blog will go a long way, compared to anything unstructured, or hard-to-read. Structured content with proper use of headings (H2, H3, etc.) is a necessary essential in on-page SEO requirements.

That’s why, you need to ensure your blog is structured with these qualities:

  • It should have clear headings and subheadings.
  • It needs to feature strategic keyword placement (not more than 1-2%).
  • It needs to have optimized meta titles, URLs, and descriptions.
  • And it needs to feature internal linking as well. 

These are some of the necessities of on-page SEO, which could help you put your blog on the radar. 

4: Be Original, Avoid Plagiarism & Make It Readable 

Be original in your content and avoid plagiarism at all costs. It’s important to check your content for plagiarism and then remove it to avoid any issues with duplicity, as it tends to get websites blacklisted. So, make sure you check your content for plagiarism first, like this:

High-Ranking Blog Post. Be original and avoid plagiarism.

Now that we know our content has plagiarism, we can simply go ahead and remove the 33% plagiarism found in this text with the help of a rewording generator. We’re using for this demonstration, and here’s how it’ll work:

Using a rewording generator.

As you can see, once the tool has reworded the content, it has marked changed words with bold characters. And judging by the picture above, you can see it has changed the content quite a bit. So, when we scan it for plagiarism again:

Reworded document with no plagiarism.

The plagiarism is gone, and so is the fear of getting any duplicity-related penalties from Google. Besides that, you can use this reworder generator to improve your content as well, like elevating the content tone or rewording it to suit a specific type of audience. 


These are some of the top elements in a high-ranking blog post, and how you should approach SEO writing in general. It’s a process of writing good-quality and informative content, with a sprinkle of technical SEO elements. Therefore, it’s necessary to take care of these intricacies and write content that stands out in search engines.

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Categories:  Internet Marketing / St. Louis SEO

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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