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When it comes to enhancing your business’s site operations, you have many options. If you want to know which options are the most affordable and that will get you the best results, you should read on to discover the best solutions.

Add A Blog To Get More Personal

If you do not have a blog on your website, you should look into this. When you place a blog on your site, you are not normally investing much money at all. It should be an easy fix for you, and your site operations will be enhanced.

You will be able to showcase a more personable side, and you can keep people coming back to your website more often, too. You just have to be sure to regularly post relevant content.

Add An Engaging Live Chat Feature

Add a blog to get more personal and try a live chat as well.

You also could engage better and enhance your site operations with a live chat feature. If you do not have this capability built-in yet, you should ask your administrator. As with a blog, this should be an easy process.

Have you noticed how many websites today have a live chat feature? More than ever, the public is wanting to visit websites with all the bells and whistles, and you should make easy and affordable changes. Consider adding a live chat feature to your site today.

Use IP Targeting For Marketing

If you are not familiar with IP targeting, you should know that it can drastically improve your marketing and improve the operations of your website. You will be able to reach more of the people that you actually need to reach.

When someone visits your website, you can track their location. This helps you pinpoint where the people are that are using your website. You can also track what parts of your site they visited. It helps you enhance your site operations by knowing just how effective your site is, and which type of people are accessing it.

Integrate Content Management Software

Another affordable option for you is content management software(CMS). You will be able to do a lot with CMS. You can easily upload and change the content. And CMS is remotely accessible for you and anyone in your company that is granted permission.

Your search engine optimization will improve, and you will be able to assure you always have the most current content. CMS allows you to have more control of your website, and CMS will also monitor your site activity.

Use More Photos And Videos

More photos and videos to enhance your website

If you are not using photos and videos to make your site pop, then you should look into this. You need to make sure you use white space the right way, or you could appear to have a low-grade website. The use of photos and videos are two ways to avoid too much white space. You also reduce the chances of their being too much-written content on your site.

When you use photos, you should look to showcase products, employees, customers, and services. Refrain from using stock images as much as possible. When you use videos, you should try to make sure that all videos have captions. Not only will your video viewers be able to understand what is being said better, but your videos could turn up easier in online searches. You do not have to spend any money to use more photos and videos.

Be Sure To Link To Social Media

Failure to link to your social media accounts means that you are missing out on a lot of customers. Did you know that almost half of the global population uses social media? And did you know that social media users spend more than two hours a day on social media platforms?

Why would you want to miss capturing social media users? You can link your social media accounts for free. You will undoubtedly improve your business’s site operations.

Each of the six suggestions above is affordable. And each of the suggestions will enhance your business’s site operations. Now that you know how easy and practical these benefits are, you should be more than excited to make sure they happen.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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