Nowadays, if you want to turn your humble company into a giant success with thousands of customers, then you need lots of online traffic. To acquire traffic, companies need to find easy and cost-effective strategies to develop their brand and grow their customer base. Today we are going to talk about some easy eCommerce link-building strategies.
A successful entrepreneur is well aware of the different marketing strategies used to win online traffic. However, with the internet bursting at the seams with content on every topic imaginable, is it possible for new companies to emerge from the crowd and become visible?
One highly effective strategy that will quickly boost your traffic is link building. Backlink building refers to attaining links that appear on 3rd party websites that send users directly to your website. They improve your traffic through direct referrals, improve your site’s authority and your Google rankings.
One backlink from a particularly authoritative website can give your company an immense traffic boost, making link building an incredibly cost-effective SEO method. Link building may appear straightforward, but there are many different potential pitfalls, from acquiring poor links or using a shady link building reseller. It is time to look at 5 of the best eCommerce link-building strategies in 2021.
Effective eCommerce Link Building Strategies
Create a Resource Article
A resource article compiles a bunch of information about a specific topic into one easy-to-refer-to article. Link building experts will tell you the secret is finding an already established resource article that is highly linked to and creating a more extensive article.
Once you have written your amazing resource article, you then need to reach out to the blogs you included in your article via email and ask them to link to your article or share it via social media platforms. A resource article is such an effective link-building technique because blogs you are already promoting are far more likely to link to your site than sites you are not helping in any way.
You can use several eCommerce link building strategies and tools that will give you great ideas for resource articles or alternatively search top 10, 15, or 20 sites related to your niche. Once you produce a great resource article and start contacting the blogs featured in your article, you should see a big spike in your traffic, and you will quickly rise in Google’s rankings.
Write Guest Blogs Posts
There has been an explosion in link building services that have had great success performing link building for companies via guest blogging. Guest blogging is where you write a blog post for a website other than your own and then include a link that takes users to your company’s website. This remains a common backlink building tactic because it is simple, effective, and doesn’t require fancy building link apps.
Here Are Some Tips And Tricks To Ensure Your Guest Blog Builds Links Effectively:
- Post on the sites in your industry.
- Write informative content.
- Blog on the high-ranking and authoritative sites.
- Post on the sites with real traffic – you want to ensure the users are coming from where they say they are and not using some of the best proxies to mask their identity and are not bots.
- Don’t go overboard with the links in your blog.
- Tailor your content to the audience you are writing to.
Guest blogging is one of our favorite eCommerce link-building strategies because of its simplicity and proven effectiveness. You can start contacting websites today and pitch your blog post, which could be published tomorrow. If you need some guidance, you can always contact a link-building company to help you reach out to companies, negotiate and even write the post. Guest blogging is a great link building strategy for companies looking to:
- Boost targeted traffic.
- Shoot up Google’s rankings.
- Generate social proof.
Post On Social Media
A top-tier SEO link-building service will recommend all companies post on social media to accumulate quality backlinks. Social media is so powerful because you are communicating with millions of users at any point in time. Social media sites are perfect for companies that want to grow their brand, gauge customer sentiment, sell and build backlinks.
It doesn’t matter what industry you are in. Social media is a company’s best friend and should be used for backlink building. We strongly recommend companies frequently post on Instagram, Facebook, Twitter, and LinkedIn and not take the path of building invalid tree links. When posting, be sure to include links to your site products, as this will quickly turn into a rise in sales.
Interact With Forums
Suppose you aren’t constantly posting on community sites such as Reddit, Quora, and niche-related forums. In that case, you are missing a major opportunity to grow your site’s brand and accumulate backlinks. You can use link building software to help you find the top keywords to go after on sites like Reddit and Quora. While these links may not always be the highest quality, they are often easy wins, and most importantly, they are natural. The trick with posting your link to forums is to avoid spamming and only include links after giving a helpful and relevant answer.
Influencer Marketing Strategy
Influencer marketing should be one of your link-building tactics. It is an incredibly popular and effective strategy. Did you know Instagram has an average click-through rate of 0.5%? If you partner with a major influencer whose post is seen by 1 million users, you can expect to receive at least 5000 unique visitors to your site. This immediate bump in traffic can result in you making some serious sales.
While influencer marketing is not a cheap link-building strategy, it does have an incredible ROI. Are you aware that influencer marketing, on average, has an ROI of 5X? Influencer marketing has such an incredible ROI because the latest marketing research has shown that almost half of all online shoppers rely heavily on the advice of influencers before buying. With such a high ROI, you would be crazy not to use this backlink-building technique.
Instagram is the most popular social media platform for influencer marketing. There is even SEO link building software to help you identify suitable Instagram accounts to partner with. However, before you start contacting big-time influencers, make sure that:
Their followers are real – avoid bot traffic.
Their followers are your target audience – no point advertising your products to 20 something-year-old men when your products are for 40-year-old women.
They have a strong reputation – your brand is judged by the company you keep.
Link building is a must for any business looking to grow its brand and expand its customer base. With the help of backlinks, you will increase your direct traffic via referrals, and you will see your company shoot up Google’s rankings. We recommend the following link building strategies:
- Link reclamation
- Guest blogging,
- Post on social media
- Influence marketing
If you don’t think you have the skills to put these strategies into action, you can always reach out to a company that provides professional link-building solutions. We want to hear your most successful backlink-building tips and a building tactic that didn’t work. Please comment below!