Estimated reading time: 6 minutes
In this article, we will look at the benefits of landing page videos and the types of videos you can use on your landing pages.
You can add many elements to your landing page to keep leads engaged so they eventually convert. Still, video stands out as one of the most powerful tools at your disposal when it comes to digital marketing.
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This is because video lets you convey information and retain the attention of site visitors in a way that text and images cannot. Research backs this up since 93% of marketers believe video is the top performer for driving conversions. This is why video should be a key part of your landing page strategy.
What Are The Benefits Of Landing Page Videos?
The benefits of adding video to your landing page are numerous, but some of the top advantages include:
1. Video Helps You Tell A Story
A key element of any effective marketing campaign is telling a story that resonates with your target audience. And video is the perfect medium for doing this. With video, you can better connect with leads and encourage them to take action.
Telling your story through video will help you connect with visitors on a personal level and build trust. This is essential if you want leads to convert into customers eventually.
2. Video Makes It Easy To Convey Your Brand Personality
Your brand personality sets you apart from competitors and helps you connect with your target audience. Your potential customers want to know who you are, what you stand for, and how your offering will improve their lives.
A well-crafted video can communicate all of this information effectively and in an emotionally engaging way. When creating videos for your landing pages, make sure they reflect your brand’s overall tone and feel.
3. Video Helps Customers Understand Complex Products Or Services
If you offer a complex product or service, a video can be a helpful way to explain how it works. A short explainer video on your landing page can make a big difference in whether or not leads convert into customers.
Visitors are more likely to stay on your page and eventually convert if they feel like they understand what you’re offering. So, if you offer a complex product or service, don’t underestimate the power of video to help explain what you do and how it can benefit your leads.
4. Videos Are Memorable
It’s no secret that people are more likely to remember information if it’s presented in video format. In fact, one study found that people were 95% more likely to recall a message when it was presented in a video than when it was presented in text.
The power of video to help improve memory retention is due to the fact that it engages more of our senses than text does. When we watch a video, we use our eyes and ears to take in information. This multi-sensory experience makes videos much more memorable than text alone.
5. Video Increases Dwell Time
Dwell time is the amount of time a visitor spends on your website. And generally, the longer someone stays on your site, the more likely they will convert.
On average, users spend 88% more time on a website with video and are 64% more likely to purchase a product or service after watching a video. This is because video is an engaging medium that encourages people to stick around and watch.
6. Videos Are More Persuasive Than Text
It’s no secret that video is a persuasive medium. Video is so effective at persuasion because it engages multiple senses and creates an emotional connection with viewers.
Videos can also better communicate the value of your offering. When creating videos for your landing pages, make sure to focus on the key benefits of your product or service.
7. Video Drives Conversions
As we mentioned earlier, video is an extremely powerful tool for increasing conversions. When done right, videos can be highly persuasive and encourage leads to take action.
Video is so effective at bringing higher conversion rates because it helps you achieve multiple objectives with one piece of content. A good landing page video will tell your story, explain your offering, build trust, and engage your visitors simultaneously.
8. Video Increases Social Shares
If you’re looking to increase the reach of your landing page and get more people to see it, then you need to focus on creating shareable content. And video is one of the most shareable types of content out there.
In fact, videos able to be shared on social media generate 1200% more shares than text and images combined. So, if you want your landing page to go viral, video is a great way to achieve that.
9. Video Boosts SEO Rankings
Another big benefit of using video on landing pages is that it can help improve your SEO rankings. This is because Google’s algorithms favor sites with video content and are more likely to rank them higher in search results.
Because videos improve the user experience by making pages more engaging and informative, they are often rewarded with higher search engine rankings.
10. Video Is Versatile
Finally, it’s important to note that video is a very versatile medium. You can use it for a variety of purposes, such as product demonstrations, customer testimonials, and even brand awareness campaigns.
No matter how you choose to use it, video is an effective way to improve the performance of your landing pages.
What Types of Landing Page Videos Work Best?
The right type of video for your business depends on your industry and your marketing goal for the video.
The best approach is to align the video to the relevant stage of the marketing funnel. For example, a brand video will be perfect for customers in the Awareness stage of the funnel. In contrast, a testimonial video is a better fit for the Decision stage of the funnel.
Some of the best videos you can use on your landing page include:
- Company Story Videos
- Brand Videos
- Explainer Videos
- Product Demonstration Videos
- Customer Testimonial Videos
- How-To Guides
- Whiteboard Animation Videos
Conclusion
There you have it! These are just a few of the benefits and use cases of video on your landing pages. If you’re not already using video, we encourage you to give it a try. It could be just what you need to take your landing pages to the next level.
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