Website Essentials: 8 Must-Haves When Developing An eCommerce Website
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Do you take pride in your products, pouring in long hours of work to create something that you can share with your customers?
Then, that level of commitment should be something that you should also pour when developing your e-commerce site.
Unfortunately, not a lot of e-commerce business owners realize that they are focusing on the wrong features. Worse, they don’t know how to create one properly. Yet, they wonder why their online store is not generating enough sales.
The most important thing here is making your visitors into paying customers, as well as making the entire process as easy as possible.
Here are eight must-haves when it comes to creating an e-commerce site:
Ensure Security For Checking Out And User Trust Factor
When people shop online, they want to make sure that their personal information and payment details are protected from malicious attacks and threats online. This is where a secured web host comes into play.
It is important to look for web hosts that take security measures on their servers and regular maintenance, other than providing you with SSL certificates. But instead of relying on their plans and package, let online hosting reviews from customers guide you.
On the other hand, you must take measures to ensure to your customers that your website can be trusted and is legit. You can implement SSL certificates to secure online transactions.
You can also consider adding two-factor authentication to add an extra layer of security. It’s a process wherein a user can give two means of identification before they can log in. Hackers might steal passwords, but usually, they cannot steal the code that’s sent directly to the user because it expires for a limited time.
It will give your customers peace of mind that the information that’s collected from them through your website will be kept safe. It won’t be disclosed with any third parties or unauthorized personnel.
Quality Homepage Design Becomes Your Stores Face
In the e-commerce industry, your website serves as your storefront.
What’s the first thing that you want your customers to stumble into? Is it your latest product? A coupon? Or the newest promotion?
What’s the best way to draw in prospects on your site? Decide what works best for your customers, and ensure that you feature it prominently on your website. Then, design your page precisely according to that.
Also, ensure that your homepage creates a positive experience for users. The very moment they land on your page, they should already have an idea who you are and what your brand is all about.
By just visiting your homepage, they should already know that you are a leader in your industry.
Prioritize User-Friendliness When Shopping
When your site is simple and easy to navigate, then you’ll have more chances of making a sale right off the bat. Ideally, your homepage should entice users to click on your products that they’re looking forward to buying.
The categories should be self-explanatory. They should be broken down into subcategories. That’s to ensure that users can easily find whatever they’re searching for.
They also need to easily find the search bar and make a list of the current items that are available at the very moment the user types in the query.
Place a simple and highly intuitive navigation bar, which drives users in the targeted page in just a single click.
The navigation bar that you should place should also need to be highly visible, placing it horizontally on the topmost part of your homepage.
Great Experience For Mobile Shoppers
More and more users prefer to buy at the convenience of their smartphones over laptops and desktops. That’s why you need to make sure that your website is mobile-friendly.
The increasing market on mobile means that your business should also focus more on a mobile-first strategy. That way, you’ll be getting conversions to matter what kind of device your buyers are using.
Quality Product Photography For A Professional Store
Online shopping starts to grow steadily over the years. Now, you can buy almost anything by just doing a quick search online. And when you think about it, quality product photography plays a huge role in convincing people to buy your products.
Overall, it’s more time-efficient and economical. Without a doubt, the power of an image is too hard to ignore. So if you’re not adding high-quality images of your products, then you could potentially be losing out on a lot of potential sales.
It’s important as it may play a role between making a sale or losing out a prospective customer. That’s because people will always be drawn to images first before texts.
Thus, you have to see to it that the images you put out are compelling enough to draw them in.
Detailed Product Descriptions Helps eCommerce SEO
Another thing that might not be obvious enough is placing product descriptions.
Ideally, the descriptions that you place on your products should be clear and accurate, as it helps visitors decide whether they want to make a purchase or not.
Your product descriptions are like your in-house store staff, which tells prospective customers everything they want to know about the product. So, be informative as much as you can and try setting the right tone.
You can place an FAQ section as well, to take off any doubts users might have on your products.
Easy Checkout Process To Cut Down Cart Abandonment
According to research, fourteen percent of users abandon their shipping carts if there’s no guest checkout option.
Do you want to improve your sales? Then, allow your customers to purchase without having to register on your site or create a brand new account.
Having no guest checkout option is one of the biggest conversion killers for your online store. You could quickly lose the majority of your customers if your checkout process is poorly planned and executed.
Ideally, you should strike a balance between excellent functionality, usability, and creating trust with your audience. Those are the keys to offering a great checkout experience.
No-Hassle Payment Improves User Experience
A payment portal that’s poorly executed will only be frustrating on the customer’s part, making you lose sales.
Since excellent user experience is important, you have to make the whole payment process as simple as possible. You can give users the option to set up a profile, letting them log in to your site, which saves them more time and encourages repeat sales in the future. Offer several payment options, as well.
In an e-commerce business, sometimes creating a website isn’t enough. You also have to take into consideration these must-haves if you want to build a successful online business.