Search engine optimization (SEO) is a collection of processes that aims to help websites or webpages increase search ranks and enhance organic visitor count, to name a couple of potential benefits. Although several in number, you may group these activities into two major categories: on-page SEO and off-page SEO. In this article, our guide to off-page SEO, you’ll learn how to use the latter to help your website grow in more ways than one.
Preparing The Page Or Site For Link Building
Many beginner SEO practitioners make the mistake of ignoring on-site SEO and proceed to jump to off-page optimization practices instead. But, it might be best to practice on-page optimization before you do any off-page SEO techniques.
Think about this concept as you read through the following scenario. For instance, you’re developing a product and it’s still incomplete. However, the excitement rises from within that you can’t wait to advertise it and start gaining customers.
You proceed by skipping some procedures and begin advertising your incomplete product. Audiences begin to notice your offering and they start placing orders. But, your customers’ excitement turns to despair as they end up spending money to obtain an incomplete item.
A similar concept exists if you don’t prepare your page or site for off-page SEO practices, particularly for link building. It would be best if you give value to your targeted audience and their time spent on searching for your online portal.
Therefore, You Can Start With Certain On-Page SEO Practices, Such As:
- Developing a cohesive website structure.
- Interlinking all target SEO landing pages.
- Dropping links to the Home page on various internal pages.
- Inputting meta titles, descriptions, and keywords to all internal pages.
- Ensuring the robots.txt file is crawlable.
Don’t rush the process. Take the time in checking and, perhaps, double-checking each step to ensure your page or site is ready for off-page SEO.
Research And Tap Into Relevant Niches
Another mistake many beginner SEO practitioners might make is to do off-page SEO without researching and tapping into relevant niches. Market research helps your offsite SEO campaign to reach targeted individuals or groups, thereby reducing the risks of wasting valuable resources. Otherwise, it’s as if you’re going to advertise your brand to random people instead of a specific target market.
Start your niche research by identifying relevant keywords that match your niche. For instance, you might want to boost your site’s search engine rankings for the keyword ‘gaming mouse.’ If so, some keywords you may consider are ‘gaming mice for PC,’ ‘gaming mice for Windows,’ or ‘the best gaming mouse for 2020.’ Use these keywords whenever you can during your off-page SEO endeavors. Insert these keywords to guest posts or social media content.
Another option is to collaborate with other entities that may have close relations to your chosen niche. For example, your online grocery store partnered with various stockists. Contact these business partners to ask if you can place your link on their websites. In return, you may develop a resource page on your online shop for your stockists for their backlinks. In turn, both parties may benefit from the link exchange.
Write SEO-Friendly Blog Posts
It’s safe to say that the Internet is full of articles. You may find relatively any topic you can find on the web, and these subject matters may range from apple farming to reading zodiac signs. Thus, you should put importance on writing SEO-friendly blog posts as part of your offsite SEO operations. You may pitch your content as guest posts to various blog sites or create an off-page blog that’s exclusive to your brand.
Still, writing articles might not be your forte. However, it doesn’t mean it’s impossible.
Here Are Some Quick Tips To Help You Write Compelling SEO-Friendly Blog Posts:
- Use Search Terms In The Titles: Search engines, especially Google, tend to read programming code instead of visual site presentations. Placing search terms on the titles of pages and posts may make search engine algorithms prioritize your website over others. Placing relevant and important keywords on the titles helps attract the attention and interest of search engines and human visitors.
- Don’t Overstuff Keywords: As its name implies, overstuffing keywords fill articles with keywords. However, search engine algorithms tend to deem this activity as shady. It’s like trying to gain the attention of potential leads by pushing promotional materials into their faces.
- Use Tags Sparingly: Many blogging platforms may allow bloggers to place relevant tags on their posts for improved crawl ability and searchability. But, you might find it easy to get carried away by placing all the tags you can think of in these fields. Instead, aim to use five to ten appropriate tags as these numbers tend to look natural in the ‘eyes’ of search engines.
Additionally, don’t forget to post content regularly. Otherwise, search engines might think that your website isn’t active and will proceed by prioritizing other websites within your niche.
Various Internet users tend to gravitate towards visually appealing content instead of reading through walls of text. If these entities are your targets, you should also consider mixing your regular blog posts with infographics.
Infographics tend to focus on trending topics while delivering helpful data and statistics that adhere to particular topics. Creating these graphics help entice target audiences. Then, these individuals might also share your content with other like-minded people, which would, in turn, create additional backlinks.
Consider The Following Tips As You Create Your Infographics:
- Plan A Narrative: Tell a story with the infographics. Take your viewers on a journey so they can scroll down through the image without getting bored.
- Create A Wireframe: Develop an infographic wireframe to help you valuable time and effort in creating the image.
- Use Cohesive Graphical Elements: For instance, use complementary colors. Consequently, you may use similar-looking images to present visual harmony.
If you don’t have the skill or time to make infographics, consider hiring a graphics designer instead. Various professionals are ready and willing to take this particular job off of your hands while you benefit from the links gained from spreading the materials across the Internet.
Begin your off-page SEO journey with this guide to off-page SEO. Remember to prepare your website before doing any off-site SEO practices. Also, research relevant niches, and don’t forget to take advantage of SEO-friendly blog posts. You may also want to capitalize on creating infographics that link back to your website. Once you do these activities, you might see growth in your site’s search engine rankings and visitor count soon.