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We already know how effective it can be to have an explainer video for business. In the recently published expert roundup, they say having an explainer video for online selling, whether a product or service, increases the chances of getting more potential customers.

This highly-engaging video marketing tool can boost conversion rates in a way old print marketing cannot do.

However, producing a good explainer video isn’t as easy as you think. The whole process including a thorough background study, scriptwriting, and audience research can be exhausting.

It is the hard work behind the production of professional explainer videos that mostly measure its success. Surely, you don’t want to waste a thousand dollars only to expect a bad return. The least you can do before contacting the video company is to learn how it should be done.

So, here are the dos and don’ts of producing winning explainer videos for your marketing campaign.

The Do’s

Creating a compelling explainer video isn’t all about the fancy equipment and high-resolution footage, it’s also about the value it gives to your audiences. Below are some of the key points you should pay attention to in the video production:

Create An Interesting Script

#1. Create An Interesting Script

This is a must that you should know: good storytelling leads to a good impression.

People don’t want to hear you rambling and bragging about how brilliant your brand is. Customers know a thing or two about marketing promotion. It won’t be convincing if a campaign sounds too salesy.

#2. Invest In SEO

Getting explainer videos can bring many benefits to your company. One of them is giving you a chance of getting a better rank on Google’s search engine result page.

What you need to do is explore more about the video that you produce. How you can slip in important keywords, and pay attention to its title, description, and tags.

#3. Keep It Short

The point of explainer videos is to give a good first impression in a short amount of time. A longer video can get boring to the viewers, they may leave your promotion without making it to the end.

Moreover, a study said that 73% of business videos are less than 2 minutes long. So, don’t waste your chance to grab their attention in a short explainer video.

#4. Include A Clear Call-To-Action

One common mistake is to leave out a call-to-action in an explainer video. It is like telling your audience about a product without giving a hint of where to buy.

Try putting a one-liner statement that persuades your viewers to do the next step. Therefore, the audiences know where they should go next after watching your video.

The Don’ts

Don't forget about analytics.

Now that you know some of the crucial areas where you should pay more attention, it’s time to understand some common mistakes in explainer video production to watch out for. Here you go:

#1. Forget The Analytics

Marketers seem to forget video analytics once it is released. They are too focused on getting it viral that only a small percentage of audiences watch it to the end.

It is important to stay on the analytics track. This way you can pinpoint where your explainer video isn’t performing well.

#2. Overdo It

You may think that giving the details of products and brand is the best way to capture your audiences’ attention. It is actually the opposite.

Viewers can feel overwhelmed with too much information displayed in front of them. They are no longer curious about your brand anymore.

#3. Expect Overnight Results

Releasing an explainer video is just one part of the process. Getting it to go viral is another thing.

Your explainer video cannot be a one-man show where it magically works on everything. It needs your handy work to ensure its success in bringing you more conversions.

Again, make sure to keep track of its analytics so you can put it on the annotation to see how your explainer video works or not.

Wrapping Up!

Explainer videos are secret weapons used by marketers to increase conversion rates and close more deals. Understanding how these videos work is an essential thing to do before producing one.

Now that you have already learned what you should and shouldn’t do, it’s your time to craft your own explainer video and expand your business!

Andre Oentoro is a guest author for Matchbox Design Group.Guest Post Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond