Estimated reading time: 11 minutes
Today we are going to discuss 6 Tips To Help Your Brand Stand Out and how social media marketing will help with that.
In today’s shifting cultures, claiming that we’re inundated with too much information, photos, videos, and everything in between, would be an understatement.
It’s unimaginable to think of a world without Facebook, Instagram, and every other social media platform and the massive amount of time people spend online. It’s like the world before the 21st century didn’t exist.
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People wake up and go to sleep with their phones in their hands, scrolling through reels and viral TikTok videos, soaking in all that data like a good old sponge. If you’re running a business, you’re shooting yourself in the foot by missing the chance to hop on the train to the land of social media marketing opportunities.
But, as social media has become oversaturated, standing out and differentiating your brand may be challenging. With so many brands doing the very least on social media, focusing on some fundamental strategies may be beneficial in setting your brand apart and distinguishing it from the competition.
With that in mind, we’ve compiled these six basic tips and tricks that will help you get started on your social media journey and help your brand triumph.
1. Integrate with Your Content Marketing Efforts
Integrating your social media and content marketing efforts is like peanut butter and jelly – they just go so well together! This tactic is great for your brand because it amplifies the reach and impact of your content.
For example, when you publish a blog post, it’s not enough to just sit back and wait for the readers to come to you. You need to roll up your sleeves and get out there and promote it, and what’s a better place to do that than social media?
However, posting just the article is a wasted opportunity. By crafting a good social media post with an engaging caption, captivating visuals, and a clear and concise call-to-action (CTA), you can seize the attention of your followers and urge them to click through to your blog post.
But that’s not all. While you integrate your content marketing efforts, you can also use the power of influencer marketing. Simply reach out to social media influencers or brand advocates, and use their capacity to reach even further and gain a new audience. Instead of offering your content in a textual format, you can have an influencer “narrate” it to your audience.
And let’s not forget about the power of CTA. By including clear and compelling CTAs along your blog posts, you can drive traffic back to your website and encourage your readers to take a specific action, such as signing up for your email list.
So, don’t be a lone wolf, team up your content marketing with social media and everything we pointed out, and maximize the impact of your brand to reach a wider audience.
Here, we can see how Thankbox, an online greeting card service, shared one of their blog posts on their Facebook profile. Pretty smooth, right?
2. Give Your Followers A Voice
Oftentimes, brands fail to connect with their audience and get their message heard. Using sales jargon and fancy words alienates you from your potential customers, who may not understand what you’re actually saying at first. It makes them feel silly and dense. And your goal is to make your brand approachable and relatable. And what’s the best way to help you reach that? Giving your followers a voice, of course!
Incorporating UGC (User-Generated Content) and customer feedback is an excellent method to make your brand more engaging and cordial. Encouraging your followers to create and share UGC can help build a stronger sense of community around your brand.
Including UGC also serves as social proof that your product or service is valuable and worth investing in. You can do this by running a social media contest, asking followers to tag your brand in their posts, or using branded hashtags to encourage sharing.
Another way to give your followers a voice is by sharing customer success stories. It highlights the customers and their positive experience with your brand. By incorporating this into your social media marketing efforts, you can manage to give your followers a relatable face and show them how your brand is positively impacting people’s lives. It’s a tactic that humanizes you and gives your brand much more authenticity.
Eagles Nest Outfitters, a hammocks and camping accessories brand, regularly shares photos their customers take and post on their Instagram pages. Here’s an example of an Instagram post that proves how engaging UGC can be.
3. Leverage Your Team’s Social Media Presences
Another powerful way to promote your brand and build credibility is by utilizing the social media presence of your team. This is especially important for brands that offer professional services where their staff’s expertise is of particular importance to the brand’s product and reliability.
An effective way to leverage your team’s media presence is by encouraging them to share content related to their work or the industry you’re in. This could include blog posts, articles, or other types of content that they find interesting or informative. It could help position themselves and your brand as authoritative figures in your field.
In addition to encouraging your team members to share content, you could also consider highlighting their expertise and experience on your brand’s social media accounts. You can do this by sharing posts that showcase their work or accomplishments, as well as featuring them in social media content or campaigns.
You could also create a social media policy that outlines guidelines for your team to follow when posting about your brand on their social media accounts. Include some rules about what they can or cannot say and the best practices for promoting the brand positively and professionally.
All of these tactics can help in attracting new clients or customers, as well as retaining existing ones, by demonstrating the value and expertise that your brand and your team offer.
Take a look at the Menlo Coaching Linkedin profile. This professional MBA admissions consulting firm lists its employees in a very well-populated section, where everyone can see their titles and the fields in which they’re experts.
4. Post Videos As Often As Possible
As we all know, content marketing is an effective tool for improving your brand perception and reaching your target audience. One branch of content marketing that has widely grown these last few years, and it’s still growing, is video content marketing.
According to recent research done by Wyzowl, 51% of people are more likely to share videos with their friends than any other type of content. Also, according to this research,91% of marketers say that video marketing has helped them increase traffic.
Videos can be a powerful tool to get your brand’s message and captivate your audience. They’re also very effective in driving engagement on social media, which is essential in building stronger relationships with your audience.
Incorporating videos on your social media pages is invaluable, so do it as often as possible on all of them. Your ultimate goal should be to educate your audience and build your brand’s integrity and thought leadership in your field.
Keep in mind our dwindling attention spans, though. So, when implementing video content on your social channels, make sure to hook your audience quickly and assure them that watching your videos is worth their time. Make note that your videos should be short, simple, and clear.
Here’s an example of the Glossier Instagram page, where they frequently post short videos and reels about their products to educate their audience and show them how to use them effectively. This cosmetics and beauty brand has hundreds of thousands of views on each video, with engagement and share rates that go through the roof.
5. Repost Intelligently
Reposting content that’s not created by you but is relevant to your brand and niche should be a major part of your social media marketing strategy.
Reposting and retweeting are very beneficial in building relationships with other brands and showing your audience that your brand is part of a larger community. It can also help in driving engagement and reach by tapping into the existing audience of the brands you are sharing from.
However, it’s important to do it effectively to make the most out of it and avoid potential pitfalls. Retweeting, sharing, or reposting other brands’ social media posts is okay as long as you do it right.
Some of the best practices for reposting and retweeting successfully include:
- Give Credit Where Credit Is Due. Make sure to tag the original source in your post or include a mention in the captions. This is not only good etiquette, but it also helps in avoiding any potential issues with copyright or intellectual property.
- Add Your Own Voice. When you share content from another brand, it’s a good idea to add your own commentary or perspective. This helps to show your audience why you’re sharing the content and adds value to the conversation.
- Be Selective. Choose content that is relevant to your audience and aligns with your brand’s integrity and values. Random stuff will only make your followers react with the confused emoji.
When following these practices when sharing or retweeting other brands’ content, make sure to make yourself familiar with all the terms and conditions and follow all the platform guidelines to avoid any potential issues or violations.
Here, we can take a look at the Anytime Baseball Supply Instagram page, where they often repost cool baseball content posted from other accounts. While that’s not the only tactic they implement, it’s still a significant part of their social media marketing efforts.
6. Use Social Media To Provide Visible Customer Support
One of the great uses of social media is that it can bring you closer to your audience, humanize you, and make you more approachable. It allows you to interact with your followers and help them whenever they run into a problem regarding your product or service.
Connecting with your customers on social media can also be a compelling opportunity to build trust and loyalty for your brand. By enabling your social media team to give great technical or customer support, you can show your followers that your brand is committed to providing excellent customer service and that you care about their needs and concerns.
When a customer has a problem or question, they may turn to social media to get a quick response. By responding promptly and publicly to these inquiries, you can show that you are actively listening and willing to go the extra mile to help.
Providing visible customer support proves that your company is willing to engage with its audience on a personal level and solve their problems. This will make people more likely to feel connected to your brand and recommend it to others. This can ultimately lead to increased customer retention and word-of-mouth marketing.
Here’s an example where Wendy’s, the famous fast food chain, is quick to help a customer who had a bad experience in one of their restaurant locations.
Final Thoughts
We’ve covered all the basics you need to have in mind when starting your brand’s social media voyage.
Trying to stand out from the crowd and getting your brand out there is a challenging feat in any case, but it’s impossible without being active on social media. Social media marketing is a crucial part of business success. It’s an ongoing process and requires a dedicated effort to keep up with the ever-changing trends and algorithms.
But, you get what you give. So don’t be afraid to experiment and take risks with new approaches. If you’re ready to try new things and push some boundaries, you’ll likely succeed in the long run. With the right mindset, you can establish a strong presence with your brand on social media and distinguish yourself from the competition.
We hope these 6 Tips To Help Your Brand Stand Out by using social media marketing will help you in the future. If you would like to start a project with Matchbox Design Group in St. Louis, MO, use the contact form below or call us today.
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