Instagram can be an asset to your business as it can be a powerful marketing tool if used properly. Keep in mind that Instagram is among the most popular social media platforms and one of the fastest-growing social media platforms. As such, it is a good idea to consider Instagram marketing. The following Instagram tips for business will help you succeed with your Instagram marketing:
1. Post Content On A Regular Basis
When Instagram users follow your account, they do so because they like seeing your content. So, if you don’t post new content on a regular basis, the users may stop following your account. It is a good idea to post new engaging and informative content regularly as this will help you increase your customer base and grow your brand and account.
Since creating new content on a regular basis can be difficult, consider posting a landscape photo or quote from time to time. This will make your followers have something to see. It will also make them remember your brand. While it is not necessary to post content daily to promote your brand, we recommend doing so at least 4 days a week.
Posting content less than 4 days a week is not a good idea as your customers may forget about your business. Note that Instagram isn’t a place to post content sporadically. So, post content regularly.
2. Don’t Post The Same Content Everyday
Instagram has fun, creative, and beautiful images. As such, it is good to ensure that the photos you want to post are fun and beautiful as other images on Instagram. You need to take your time before posting a photo on Instagram so that you can select photos that will grab the attention of Instagram users.
You should also avoid posting the same content every day as this won’t benefit you. Change things up by taking a picture from a different angle, using a quote, or posting a video. You can also post a photo of your product one day, post a video the next day, and a fun quote the day after that.
Those who follow you on Instagram like variety in your content and it is good to give them what they like. However, you should always remember that your content is meant to promote your business, not a personal account. As such, ensure that everything you post is related to your business.
3. Reward Your Followers
Keeping followers is not easy. Apart from posting fresh, engaging content, offering incentives to your followers can help you get more followers and help you keep the followers around. Some of the incentives worth considering include promo codes, deals, and discounts for your followers. Consider posting discount codes in the captions or creating a graphic with details about the discount.
Doing so will give you fresh content and give your followers a reason to engage with your page and posts. Your follower would like to be rewarded for interacting with your account. is a good idea to reward your followers. However, this does not mean that everything you post has to offer free stuff. Just offer rewards from time to time.
4. Include Hashtags On Your Posts
Just like Twitter, Instagram uses hashtags to categorize and organize images and videos. When you use hashtags on Instagram, it will be easier for Instagram users to find your content. For instance, if you sell makeup, consider hashtags such as #makeup and #makeuptutorial as they make it easy for potential customers to find your posts.
If your posts don’t have hashtags, it may be difficult for potential customers to find your posts. You need to put Instagram hashtags to good use by using them wisely. Avoid using random hashtags such as #dogs on a post about hair products just to attract Instagram users. You should also avoid overusing hashtags. While eleven is the optimal number, anywhere between 10 and 20 is enough.
5. Be Social
Remember that there is a reason why it is called social media. So, be social. To succeed in Instagram marketing, you have to do more than posting your content. You should interact with other accounts, followers, and fans to grow your account. Comment, like, and repost content posted by others, respond to comments from your followers, and open or answer all direct messages. Get a web design business to add Instagram alongside other social media on your blog and promote it from there. All of these things will help your business on social and the web as a whole.
Keep in mind that Instagram users follow your page because they want a more personal relationship with your brand. As such, it is good to give your followers a behind-the-scenes look at your business, and/or give them something that they would not see if they would not have followed you on social media. We hope you found these Instagram tips for business to be useful.