Estimated reading time: 7 minutes
Today we are going to discuss how to promote your website on social media. On a budget and with organic strategies.
Social media can help increase your website’s visibility, resulting in more traffic and conversions. The catch is that most tactics require you to spend hundreds and thousands of dollars to finish them. As a cash-strapped site owner, you might think you’re already at a disadvantage against the competition.
However, you don’t have to spend that much to run an effective social media marketing campaign to promote your site. In this post, we’ll share how you can develop a website that will get more eyeballs on your site’s blog posts, service pages, and more.
Choosing The Right Social Platforms
People use and engage on different social media platforms, but that doesn’t mean you should too. Since you’re working on limited resources, you must zero in on platforms your target audience uses.
To do this, you must determine the demographics of your audience. Identify who you want to read your content. You can fill out a buyer persona form to help give you a clear picture of your ideal readers’ average age, hobbies, interests, and jobs. From here, you can identify which platforms you can use to promote your website based on common denominators and shared values with your brand.
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You can also research which platforms your competitors most actively use. Check out the kinds of posts they publish and the engagement rate they receive. These should give you an idea of whether to establish your presence on your chosen social sites.
Ideally, you want to target two to three platforms for your social media marketing. Facebook, Twitter, and Instagram should be at the top of your list, but your choice will depend on your demographic. If your website is geared towards professionals, consider focusing on LinkedIn as your platform of choice.
Publish A Steady Stream Of Engaging Content
Plan out the posts you’ll publish ahead of time. This ensures that you have at least one post on your socials and enables you to establish consistency. You’ll also want to brainstorm themes for your daily posts.
Here is an example of a social media content calendar you can use for your site:
- Monday – Share inspirational quotes or actionable tips to help your audience start their week right.
- Tuesday – Promote your website or latest blog post here.
- Wednesday – Run surveys or ask your followers questions relevant to your niche to hike up engagement.
- Thursday – Share an old post you’ve published or a service you’re currently offering.
- Friday – Round up the latest news and trends in your industry.
As you can see, only two days are dedicated to promoting your website. You also want to build a following with your audience, engage with them, and earn their trust. This is what the other days are for. If you are consistent, your audience will be more receptive to your promotional posts.
Once you’ve written your posts, use a social scheduling tool like Crowdfire so you can input all the messages on the software. This way, you don’t have to worry about publishing the posts on the day every time. The tool will take care of putting them live on your social media, leaving you with more time to attend to other business matters. It’s also free if you’re managing three accounts with ten scheduled posts each.
Reach Out To Other Users
Once you schedule your social media posts, engage with users on your chosen platforms. Follow or add them as a connection and like their posts that resonate with you. Provide comments that add value to the discussion to show you know about the subject.
If you have LinkedIn as one of your social media sites, you can use a LinkedIn automation tool to supercharge your outreach. Invite highly targeted second to third-degree users to connect with you and send them personalized drip campaigns once they’ve accepted. The idea here is to build a rapport with your LinkedIn contacts without putting too much effort into the process.
At the same time, reply to users who engage with your posts. Thank those who liked, shared, or retweeted your content. Consider adding them to your network or following them so you can return the favor.
Putting yourself out there and forging relationships with other users is a great way to naturally grow your network and drum up more interest in your website.
Also, commenting with your insights and opinions about the industry you belong in enables you to showcase your expertise and gain the trust of people outside your network. This can have the indirect effect of getting them to visit your website as well!
Engage With Influencers
Eventually, you’ll have to shell out some cash to fast-track your social media growth and effectively promote your site. And the best way to do this is to collaborate with influencers in your marketing efforts.
Choosing the right influencers to help get your website across to your target audience is key here. Like picking social media platforms to work on, you can’t just go with those with the most followers and the highest engagement rates. You must choose influencers who share your values, create content that aligns with your brand, and have followers similar to your buyer persona.
Next, you must deal with arguably the most important factor to consider in your influencer marketing initiative–cost. You don’t want to go beyond your budget, so be cautious when choosing the terms and conditions of your arrangement with the influencer, as different variables dictate the price.
One of them is the platform. So, how much you should pay for a YouTube sponsorship will be different with influencers on TikTok, Instagram, and other sites. Strike the balance between choosing a platform with your preferred influencer and at reasonable prices.
Finally, iron out the details of your arrangement. You want everything documented and agreed upon between you and your influencer to ensure that you’ll receive everything you need from their campaign.
Measure Performance
Over time, you’ll need to review the results of your social media efforts. Use Crowdfire’s Analytics feature to review the number of published posts and the audience engagement with each.
Also, check the number of followers and fans you accumulated and see how it correlates with your campaigns. If you gained lots of followers from a specific post on social media, you need to carry over the same type of post in your incoming content calendar.
To help you generate more insights, compare your site’s social media with your competitors. This enables you to benchmark the engagement and success rates you want your marketing campaign to reach based on how similar sites are doing it.
The exact process applies to your outreach and influencer marketing efforts. Check if your drip campaigns get positive results and tweak the emails as necessary. For influencers, consider discontinuing your partnership with them if you’re spending more than what you’re earning from their campaigns.
For both strategies, you need to consider what your key performance indicators (KPIs) are. If the LinkedIn outreach campaign aims to connect you with your target audience, determine how many users should reply to your emails to consider it a success. These metrics will help you better assess what you must do to improve their outcomes.
Conclusion
A sizable budget for your social media marketing efforts is ideal for increasing your website’s online presence. But to get there, you must learn how to get the most out of the resources you currently have.
If you follow these steps, you should be able to maximize your current budget, no matter how much you have, and implement a strategy that will help you reach the objectives for your website.
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