Content marketing is a powerful SEO strategy for growing your business. It’s not just about producing content. It’s also about curating and distributing content to create awareness of your brand.
As a local St. Louis business owner, you are probably aware of the importance of providing good content for your audience. But if this is something that you have never done before, it can be challenging to get started.
Content marketing is one strategy that you might want to consider as it will help you build relationships with potential customers and increase visibility in search engines like Google. Content Marketing is an affordable, scalable and effective way for businesses to reach their customers. To learn more about this strategy, read on!
Know Your Customers
Your customers are your power. You need to know who your customers are and what their needs are. What do you want them to know? What are their pain points?
What would make them more likely to buy from you? You need to know these things to deliver the best content creation.
Figure out what your audience wants help with, then create valuable content that addresses their pain point. One way of doing this is by offering free reports or eBooks.
Suppose you’re running a decorating business. You should stay abreast of your client’s preferences in furniture, wall decor, and area rugs. And your content should be helpful and informative, not just a sales pitch.
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Embrace Your Natural Strengths
Digital Marketing is about building trust and rapport, which means you have to show who you are as a business. What do your customers love about what you offer? Focusing on this will help them connect with the content they read from start to finish.
It also helps when developing a strategy for your content. Stay informative and helpful with your content, even if it’s not directly related to what you offer.
Furthermore, You don’t have to be an expert at everything. You can write about topics that may interest people interested in your business and could potentially become customers one day. And take the time each week or month to do something outside of your comfort zone.
Choosing A Topic And Format
High-quality content takes time to write, so you have to be thorough in choosing the topic of your blog post and the format it will take. What is going on at this moment that might interest readers? What is your audience looking for in the content when they come to your site? How to attract their attention?
For example, if you’re a restaurant and want to talk about cooking techniques for grilling steak, the content must be relevant.
Choose an attractive blog topic and format. Once you choose your topic or niche, it’s time to decide what type of post format will work best for the content you want to create. You can write a list post with seven DIY tips for grilling steak or include step-by-step instructions for making tribal oriental rugs. Ultimately, the decision depends on what great content will be most interesting to your readers.
Find Out The Best Content Channels
Once you’ve created relevant content, it’s time to get the word out. Finding the right channels for different types of content is the best idea. Check where to promote your content to find the best social media channels for your content marketing efforts and to share your content.
Also, write content for the most popular sites in your industry to find a new audience. For example, if you have an article on making your home attractive, you might submit it to interior design blogs.
You can also promote your content by submitting guest posts on blogs in your niche or asking bloggers if they would like to interview you on their site. Consider how much effort is required for each channel and use this information when deciding how big of a focus these different channels should have.
Choose Your Target Audience
Once you are aware of your target audience you can start to tailor your content towards their interests and needs. There are many different ways to reach large audiences. One is by creating niche pieces of content that will only be found on a select few sites in the industry.
For example, if you’re promoting an article related to co-working spaces for entrepreneurs in Los Angeles, you might find a few relevant blogs that lead to the right audience. Promote it on social media or even with blogging sites.
Establish A Content Marketing Strategy
Once you know which type of content and where to promote it, devise an overall strategy that will help make this process easier in the long run. Take into account what types of blogs or sites would be most interested in publishing your work as well as how often you’ll publish new content. Make a proper plan to ensure that your content is being disseminated in the most effective manner possible.
Look For New Opportunities
Once you have your strategy in place, make sure to explore new opportunities for promoting and distributing content. For example, if you’re looking at a blog that’s already on the first page of Google results when someone searches for “content marketing,” then it may be worth contacting them directly about working together instead of trying out different sites until something sticks.
Tip: Before you start your work, make sure that your content is original and well-written. If it’s not, this will be a complete waste of time because Google doesn’t like duplicate content.
Use Social Media
Social media hosts a sizable chunk of the Internet’s digital population. As such, it also hosts a large portion of potential customers for your business. Advertise your work on many different social media platforms and give them your best work.
This will likely lead to more business for you in the future as they share it with their friends on Facebook, Twitter, etc. You’ll be able to see how many people have viewed or liked what you’ve posted by checking out the engagement statistics that come up when someone interacts with your post. RugKnots has content on rugs, but their blog also covers marketing topics. Check them out to learn about content strategies and how to get started.
Tip: Be sure to post content regularly and make posts relevant to the platform you’re using (i.e., Facebook is more visual so use images).
The future is bright for those who create a content marketing strategy to grow their businesses. As the world becomes more digitized, companies will have to adapt and change or risk being left behind. If you want your business to stay relevant in today’s competitive market, make sure that you’re using a strategy like creating a content calendar as part of your content marketing plan.