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Backlinks play a crucial role in determining a website’s authority and ranking on search engine result pages (SERPs). However, you can not treat all the links equally. Two essential types of links that you should be aware of are do-follow and no-follow links. Let’s dive into what these links are and how they impact SEO.

First, let’s take a trip down memory lane…

Before the introduction of dofollow and nofollow links, SEO was plagued with spammy backlinking practices. Search engines faced difficulties in distinguishing between genuine and manipulative links. Then came the game-changing solution – the introduction of dofollow and nofollow links…

Dofollow links are the ones that pass link juice. It indicates the value of a webpage in the eyes of Google. 

Link juice is a term used to describe the authority or influence of a link when it is clicked. It is the potential for a link to increase the ranking of a webpage in search engine results. It is also known as link equity or link power. 

Simply put, the higher the link juice passes through a link, the better the credibility. In turn, you are more likely to obtain higher rankings. 

Through a dofollow link, a website with high authority and domain ranking bestows some of its ranking power on the linked site.

Imagine this scenario: A highly reputable SEO agency website links to a relatively new agency through a dofollow link. That little link can do wonders for the newcomer’s SEO efforts, as it gains a share of the reputable site’s authority.

Now, let’s focus on nofollow links

While they do nothing pass any link juice – Nofollow links are no less important. Unlike their dofollow counterparts, nofollow links do not influence a website’s PageRank. But don’t be fooled – they still carry value.

Despite not contributing to a site’s ranking, nofollow links can help avoid associations with spammy or low-quality sites. Your backlink profile looks legit if you have a healthy mix of nofollow links.

Striking The Right Balance

An antique scale

When it comes to links, finding the right balance is key. You might think a website with only dofollow links is trying to cheat search engines. Likewise, too many nofollow links could dilute the SEO benefits from dofollow links.  

Here’s the trick: Google might get suspicious if you have too many dofollow links and barely any nofollow links. They could think you’re trying to game the system and manipulate your way to the top. And trust me, Google doesn’t like cheaters!

It feels like you’re not building any meaningful relationships with influential websites if you only have nofollow links. You need a mix of the two to show that you have some good friends (backlinks).

When you mix dofollow and nofollow links, you’re showing Google that you’re being fair.

So, how do you go about building those valuable dofollow links? There are a few strategies to consider:

  • Brand Mentions: Search for instances where your brand is mentioned on other websites without a link. Reach out to the website owners and kindly request a backlink. Many are willing to oblige.
  • Competitor Analysis: Analyze your competitors’ backlink profiles. Identify opportunities where you can replace existing nofollow links with coveted dofollow ones.
  • Quality Content: The holy grail of link building is valuable and remarkable content – even as Google’s SEO algorithms continue to evolve. For natural backlinks and better search engine rankings, make sure your content is valuable to users.

However, we understand that consistently producing valuable content can be challenging for many websites. That’s where a well-planned content strategy and professional assistance can make all the difference.

Here are some smart strategies to consider if you’re looking to build those coveted dofollow links:

Brand Mentions are Your Friends: Keep an eye out for instances where other websites mention your brand without actually linking to your site. When you spot these friendly mentions, don’t be shy – reach out to the website owners and kindly ask for a backlink. You’d be surprised how many are more than happy to oblige!

Outsmart Your Competitors: Take a peek at your competitor’s backlink profiles. Look for opportunities to replace their existing nofollow links with those precious dofollow ones. It’s like a little link-building detective work!

It’s like Google’s SEO algorithms are constantly changing, but one thing never changes: creating valuable and remarkable content is the secret to link building. When your users get real value, you get natural backlinks and your search engine rankings go up.

Wrapping up!

Dofollow and nofollow links are essential to a robust SEO strategy. Dofollow links bring significant SEO benefits, while nofollow links contribute to a healthy backlink profile. 

Strive for a balanced mix of both, and remember that creating valuable content remains the cornerstone of successful link-building in the ever-changing landscape of SEO.

We get it – consistently churning out valuable content can be quite the challenge for many websites. Your link-building journey can be made easier with a well-thought-out content strategy.

So, here is the solution – seek help from expats. 

Put these strategies into action, and you’ll see your website climb the rankings and get the recognition it deserves.