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The B2B industry witnessed a drastic shift in the purchasing patterns of their potential customers. Now, most customers demand transparent and seamless services from B2B sellers. Thus, many successful B2B players have sharpened their sales, customized their strategies, and considered hyper-personalization.
However, one thing that you cannot avoid is SEO for your B2B business. Search engine optimization drives your website’s rank to a higher level in the organic search results. According to a report, 65% of companies that had used AI-generated content experienced an improved SEO result. So, if you have digitized your business operating model, start investing in SEO tools to rank higher.
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Objectives of Using B2B SEO Tools
B2B SEO professionals use tools to meet various objectives. Some of these are listed below:
- Conduct Proper Keyword Research: Knowing how to find keywords for your website content has become easy with SEO tools. Keyword research tools provide a detailed insight into topics and keywords for your web content. You can easily choose keywords with low competition and high search volume.
- Run a Link Building Campaign: A backlinking strategy is important for getting links from other websites back to your site. Link-building tools help you find opportunities to build links for your domain. Using these tools, you can make competitive analyses to acquire more links.
- Promote a Content Marketing Program: Some advanced B2B SEO tools help you develop and share different types of content (podcasts, videos, and blogs). B2B content marketers use these tools to spread brand awareness and increase sales.
- Measuring SEO Results: Analytics tools provide a detailed overview of the traffic flow to your site. You will understand your visitors’ behaviors and refine your SEO strategies accordingly.
7 B2B SEO Tools
Find a list of the top-rated SEO tools used by business-to-business marketing professionals.
1.SEMRush
SEMRush is the most reliable tool for B2B SEO professionals. 30% of Fortune 500 businesses rely on Semrush as their primary marketing resource. This all-inclusive powerful marketing tool lets you conduct keyword research, evaluate your website’s current ranking, and find better ranking opportunities. From a single dashboard, you can track your SEO and social media campaigns.
SEMRush comes with innovative features for off-page SEO and content marketing. After publishing your content, you may use SEMRush to find the best sources for backlinks. But, the interface is slightly complicated for beginners.
Best for
- Off-page
- Content development
- Keyword analysis
- Competitor analysis
- Technical SEO
- Find content ideas
2.Screaming Frog
The SEO Spider, Screaming Frog, is a leading B2B SEO tool because of its crawling capabilities. The desktop-friendly tool lets you find intricate technical issues. You can also analyze every page title and check for broken links.
Many B2B marketers conduct SEO audits with the Screaming Frog tool. The free version enables you to crawl more than 400 URLs.
Best for
- Finding broken links and duplicate content
- Assessing site architecture
- Creating XML sitemaps
- Reviewing robots.txt
- Analyzing metadata
- Detecting image issues
- Robots.txt: Review robots.txt and other directives
3.Ahref
Designed originally for backlink analysis, Ahrefs provides multiple SEO solutions for B2B businesses. The efficient link-building tool also creates a broken link report. Although the tool is slightly costly, you will get a vast amount of data. Ahrefs’ Domain Rating is the SEO metric of choice for 67% of SEO professionals.
You can choose Ahrefs to conduct keyword studies for various search engines like Amazon and YouTube. However, its competitors provide search data only for Google. Premium users can filter important SEO metrics and use Content Explorer to identify links for guest posting.
Best for
- Analyzing domains
- Researching keywords
- Tracking your website’s rank
- Analyzing backlinks
- Auditing your website’s SEO
- Improving link-building campaigns
4.Botify
The SEO tool provides a secure, encrypted platform to improve your website’s visibility. Botify has the ability to monitor your website’s SEO status. It can identify errors and save you time. From keyword analysis to content assessment, you can do everything with this tool.
Botify acts as a crawling bot and provides detailed, reliable data. B2B startups can use this affordable tool to run SEO campaigns.
Best for
- Monitoring SEO performance
- Competitive analysis
- Technical audit of websites
- Customized SEO recommendations
5.Moz
Over 500,000 brands and agencies rely on Moz. As a top-rated SEO tool, Moz helps you with website optimization. Beginners can easily use the simple interface of this tool. B2B marketers can use the tool to conduct keyword studies and competitive analysis. The free version also allows you to check the domain authority of your website.
Large organizations can choose the customizable enterprise plan from Moz. The free trial version of this tool is available for 30 days. However, the backlink analysis tool does not provide detailed insights.
Best for
- Auditing your website
- Tracking your website’s ranking
- Analyzing backlinks
- Finding relevant keywords
- Monitoring your competitors’ rankings
6.BuzzSumo
B2B content marketers use BuzzSumo to develop and distribute highly compelling content. The tool allows them to discover the most trending topics. It has innovative features to analyze the content’s performance across different metrics.
Using BuzzSumo, you can connect with experts and influencers in your niche, including event photographers who can provide high-quality visuals for your content. Your brand mentions can also be tracked with this versatile tool. So, you can use the cloud-based tool for both SEO and SMM campaigns. But, one demerit is that the keyword research tool provides only a limited database.
Best for–
- Researching content ideas depending on data
- Developing content according to the buyer’s intent
- Distributing content across multiple platforms
- Measuring content performance
7.Mangools
The comprehensive software suite is an asset for B2B SEO professionals. Mangools is equipped with different tools for various purposes.
KWFinder is a keyword analysis tool that can be used to search for long-tail keywords. SERPChecker is another tool for SERP analysis. You can also use SERPWatcher to track your keyword rankings. So, optimize your website by leveraging every tool on Mangools.
Best for–
- Finding profitable and relevant keywords
- Analyzing competitors’ keywords
- Improving and tracking keyword rankings
- Determining your website’s strengths
- Building a strong backlink profile
Conclusion
You can now compare various B2B SEO tools to run a marketing campaign for your business. Most tools are available with a premium version that lets you unlock every feature. Check the pricing plans and features of SEO tools before investing in them. Based on your needs, you can use the most functional SEO software.
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