The sole purpose of eCommerce businesses these days is to gain more sales, money, and popularity. A novice can find these terms quite challenging but once you get hold of what SEO can do for your E-commerce business, you will offer it all the attention it needs. When you become a savvy marketer, you will know how dangerous it is to revert to copying and pasting when it comes to product page optimization. This is something that can make or break the Search Engine Optimization of your website. To know the best practices that will offer feasible results for your product pages, you need to dig in a little more. Remember that strong product content is basically like having a strong blog.
Product Descriptions Carrying SEO-Friendly Features
Numerous websites undergo tracking against a particular search term by search engines that in fact function like web directories. Users are able to get hold of the relevant websites because of the search algorithms that function by evaluating the originality of web pages. The product description for your web pages has to be SEO-friendly at all costs if you want your E-commerce website to thrive at the top of the search engines.
Dos Of Product Page SEO
Here are 7 important methods by which strong product content can enhance the SEO of your website:
1. Emphasize On SEO Basics
Whenever a customer will come across one of your products, the very first thing they will overview is the Meta Description and the Headline Tag. You need to make these minute yet significant things count. While researching it is mandatory to incorporate long-tail keywords in descriptions. Another way of strengthening key pages is by utilizing internal links. Every point needs to make an impact on the reader’s mind along with the utilization of headers.
Google has recently released a feature called ‘Similar Items’ that makes image alt features quite important in context to SEO product pages. This makes it important to use or optimize content SEO.
2. Think Beyond Keywords
There is no doubt about how important Keyword research is but if keywords are kept isolated, there will be no such meaning. The aspects that resonate best for your website can be apprehended by emphasizing more on the segmented data across the demographics. Now, this needs to be combined with research that surrounds the idea that interests your customers apart from your website. For instance, you need to overview where is it leading to your customers after they visit your product pages. Understand the requirements of your audience very well along with the creation of impactful descriptions.
3. Thinking Life-Size
Products are something that will always be related to your particular brand. When it comes to product descriptions, an emphasis must be put on the constancy of tone. With each description, consumers must be able to connect to your brand. This also holds importance for information architecture. The structure of your website should be in a way that it allows SEO-friendly links that seamlessly move from categories to sub-categories and then to the product page.
4. Importance Of Unique Descriptions
Adaptation, copying, rewriting product descriptions from other websites to your own can be the biggest blunder for an E-commerce Marketer. This shortcut is taken by many but it has never helped any users or websites in reaching the top of the search engines. Each product must carry catchy and unique descriptions.
5. Utilizing Snippets
As an E-commerce marketer, you must get all your product descriptions featured inside the search results with the utilization of Schema.org. Stand out with your content as it offers you with product availability and reviews. Normal search terms might not attract the attention you require for your products. You need to add in some elements of Schema.org that will help in enhancing the click-through tempo. With this, your product descriptions will help you convert viewers into new customers.
6. Inviting Customers To Share Views
Google is a search engine that always craves unique and fresh content. Reviews will exactly help you attain that. Product description pages carrying client reviews also tend to convert 60% more visitors into buyers in comparison to the counterparts that are review-free. Last but not least, every review must be marked up with the accurate element of Schema.org.
7. Product Page Optimization For Smartphones
When indulging in product description page optimization, everything must be done by keeping a Smartphone in mind. As per statistics, almost 57% of shoppers won’t be impressed by mobile websites that are poorly designed. 40% of shoppers will also leave browsing a page if the speed is on the lower side.
It is important that you prepare your brand to be on par with Google’s AMP or Accelerated Mobile Pages project.
Some things to avoid:
- Few points to avoid when optimizing your products pages for attaining best Search Engine Optimization results are:
- Including duplicate content is a complete no-no. Your brand will lose its sense of genuineness.
- When the peak period gets over, removing seasonal pages is an E-commerce SEO error that has to be avoided. Every year your website then needs to gain the authority for ranking and the process is time-consuming.
- There can be no correct percentage when it comes to keyword density. Keywords must be used in a way that makes complete sense in product descriptions. Overstuffing keywords is not recommended.
- There is no point in utilizing computerized description generators. This can help in saving time but the rates of user engagement for the long-term do suffer. Instead, set your time for fabricating the contents at scale and you will surely experience the benefits that SEO offers later.
Emphasizing On Product Descriptions Is Worth It
When it comes to Search Engine Optimization for product descriptions, it can be quite challenging. The key lies in the fact that utmost importance is offered to the needs of the online buyers. This has to be then followed with the correct practices for making sure that the product descriptions attain the attention of the users and the search engines. Follow these thumb rules every time and you can get your hands on contents that will not only increase buyers but will help your brand reach the pinnacle of success.
Smith Willas is a freelance writer, blogger, and digital media journalist. He has a management degree in Supply Chain & Operations Management and Marketing and boasts a wide-ranging background in digital media.