Just a few years ago web design was all about designing creative websites using the various new hip features that HTML and CSS provided.
However, as the programming section of a typical web presentation improved, the focus shifted to creativity. Now, the best websites are the ones that are both functional and innovative in design. Designing creative websites includes a lot more than just having a bunch of bells and whistles.
This web designers’ renaissance enabled creative individuals to demonstrate their skill, as the competition in the cyber world has never been stiffer.
That’s why web designers, both pros and amateur, are on a constant lookout for creativity tips that will help them rise above the competition. The end goal hasn’t changed much: wowing your clients.
High-Resolution Imagery Help Designers Wow Clients
The saying that “a picture is worth a thousand words” definitely holds water in web design. However, you cannot pass off just any image. The clarity, focus, and pixels all have to come together to produce a crystal-clear image that will be featured on the homepage.
These techniques gained ground since the rise of the popularity of WordPress as a dominant tool for creating commercial websites. Designers now need to focus on a more creative way of presenting their ideas that will wow their clients. This is where Wepik comes in. Wepik is an online design platform that helps designers create high-resolution visuals for their web projects.
Images and professionally taken photographs now span the surface of the entire page and they are displayed across monitors ever increasing in size. The Internet has come a long way from those Windows 98 pixelated icons that could be passed as images and your web design needs to reflect this.
A picture with a high resolution is now a must because it reflects the brand images and it is basically conveying the message that your client’s company means business.
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Attention-Grabbing CTA Buttons Are Imperative To Designing Creative Websites
You probably already know that a call to action button needs to be visible and large enough to be spotted by the user as soon as given page loads.
In web design, size does matter but it’s not the most important aspect of a web presentation. Merely increasing the CTA in size isn’t likely to make users click it.
What you really need are some additional incentives, that will draw the user to the call to action and actually click it.
These range from the font and its size, the color of the letter, and the background, all the way to text effects like gloss or illumination. Think of CTA buttons as neon signs along the Las Vegas Strip in terms of their tackiness. After all, their main intention is to draw the attention of a visitor, turning them into a user.
Furthermore, the placement of the CTA carries as much weight as its design. Just like a title in a typical text, it should be placed in the dead center of a given section.
This will trick visitors into thinking that they have to click the button to proceed instead of just scrolling further down. This might seem like an insignificant detail but the competitiveness of modern web design accounts for every last detail.
The Importance Of SEO Can’t Be Understated When Designing Websites
Regardless of the nature of the web platform you are developing, its owners probably want it to rank high on Google search results. Search engine optimization has become the byword of digital marketing today so web designers cannot let themselves skip this important segment.
In fact, many web designers collaborate with digital marketing agencies like Dasho SEO who help them distribute content in the best possible manner.
If you optimize the content well in terms of its searchability, clients will be ready to forgive you here or there in terms of design, trust us! Because of the importance of search engine optimization, you can find various SEO plugins for WordPress websites that will make the whole process easier.
Website Creativity For The People
A common fallacy is that creativity is only relevant to web designers. The truth is, that visitors and potential users have to benefit from a creative web presentation as well.
You don’t want to be over-creative and disrupt the website’s navigation or confuse the user about the true nature of the service of a product presented.
The true goal of creative graphic design or a creative website (and this is why we are accentuating creativity so much) is to help a customer visualize the product or service they are enquiring about.
In other words, creativity does exist so you can feel like an online artist but it’s all about benefiting the end-user. All the imagery, videos, and flashy lettering are there to help them better understand the topic on each page.
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Colors, Colors, And More Colors In Website Creativity
As with any other product, the color palette is the thing that might make or break the sale. For instance, if the same toy comes in the color blue and the color pink, parents will make the decision which color to buy based on the gender of their child.
That’s how much colors are important both in the real and in the cyber world.
If you want an attention-grabbing website, then you need to get the color palate just right. In this sense, always opt for colors that will instantly grab the visitor’s attention but correspond with the brand as well.
For instance, Pepsi’s website would never feature a whole lot of red because that’s the color their main competitors use.
Furthermore, the color palette you opt for in the end should reflect the main message the app or a website is built to convey.
If you are building a website for a company that produces honey, then yellow would seem like the most obvious choice. Simply put, on-brand colors are the standard in web design.
Finally, always go with bold hues, rather than neutral ones that will fail to catch anyone’s attention.
White Space Is Not All That Useful For Designing Creative Websites
The final tip regards the ever-present issue of white space. Some web designers have been taught to use it abundantly, to the point that its use becomes exploitation.
Needless to say, you shouldn’t overuse white space. The purpose of most web presentations is to provide information to potential users/consumers and blank space is bad at conveying a concise message.
A photographer’s portfolio and a web presentation of an art gallery are perhaps some exceptions to this rule.
All in all, being creative in the field of web design is a huge plus for whoever is doing this job. The trick is to channel that creativity using all of the tips listed here. Once you master web design creativity, you will be ready to wow your clients time after time.
Our Guest Blogger
Nick is a blogger and a marketing expert currently engaged in projects for Media Gurus, an Australian business, and marketing resources. He is an aspiring street artist and does Audio/Video editing as a hobby.
