If you are browsing through the internet, it is impossible to miss the barrage of videos that are flooding all social media platforms and websites. Videos are officially taking over storytelling. You can use video editing tools to grow your brand.
Videos cater to the current online habits of users across platforms. Users today consume a lot of content in short bursts, mostly while taking a break from work, or when they are on the go. We are at a moment in time, where a majority of us are watching content on our phones. Now is the best time for brands to make their call-to-action seen and heard.
Quality videos help brands to communicate information and messages easily and effectively. Videos also allow brands to use the power of storytelling and make them relatable to the audience. Videos effectively allow the viewers to resonate with the messages.
So if you’re thinking about how to use videos in your marketing plan, here are 6 ways you can seamlessly integrate videos into your new brand strategy.
1. Use videos To Communicate Who You Are
As they say, you don’t get a second chance to make a first impression. So you have to connect with your target audience quickly and effectively.
Videos will aid you to experiment with multiple platforms, like Youtube, Instagram, or Facebook. You can even experiment with sound design and lighting to communicate your message effectively.
As a brand, you no longer have to explain what you do and what you bring to the table. You can now show your target audience how you can add value to their lives.
How Can You Do It?
Before starting any video marketing campaign, you need to make sure branding is at the heart of it. You will need to figure out if you want to highlight a certain product/service or you want to showcase your logo. In this highly competitive market, your videos must stand out from the rest.
To communicate what your brand represents, your videos need to have standardized themes or a style that you can use over and over again. For that, you can use online video editors like InVideo. They help you in creating scene transitions, animated intros, and even interactive call-to-actions.
2. Enhancing Customer Experience Through Videos
While marketing your product, sometimes it is difficult to convey what it does. That is where instructional or screencasting videos come in. They help to explain to the users how a product behaves and how to handle it. Even services offered can be effectively elaborated using videos.
Not only do instructional/screencasting videos help your customers, but they also help relieve the pressure on your customer service executives. They no longer have to keep answering the same questions over and over again. Instead, they can ask customers to refer to these videos.
How Can You Do It?
Instructional videos or explainer videos are not just about brand storytelling, they help generate value for your target audience. A brand needs to identify what aspect of a particular product/service is a pain point for customers. Especially issues that can arise or need further clarification.
Once you understand the problem areas or pain points, you can list them out and make videos on them. All you need to do is use a video maker online, like InVideo, to make screencast videos. You can even add voice-overs to your instructional videos or use its built-in text-to-speech technology.
3. Incorporating Videos In Your Email Campaigns
Email Campaigns have been very successful of late. Using videos in your Emails increases its chances of getting viewed. You can use this opportunity to establish a connection with your audience. It also helps you to know what part of your audience is responding to the videos.
You can capitalize on the effectiveness of the video by collecting viewing information. And, also determine whether your audience watched a particular video or not. If they watched it and didn’t reply to it, it would still ensure that they noticed your product/service.
Once you establish viewer interest, you can filter it out and follow up with those consumers with newer content and related advertisements.
How Can You Do It?
When consumers receive text-based emails, they are most likely to ignore them. But with videos, you can capture their attention from the get-go. You only have to select which type of video you want to embed in the campaign. It could be a text-based one or a short video explaining your services.
For a consistent brand image, it is important to make thumbnails and videos incorporating the brand logos. To make it easier for you to make videos and maintain consistency, InVideo brings you over 2000 templates and also the option of making the videos from scratch.
4. Embedding Videos In Your Websites/Blogs
Videos are taking over the internet, it is not a surprise that search engines, like Google, give a higher optimization rating for videos. There is also an added advantage — videos encourage guests or potential customers to spend more time on your website thus providing higher engagement than textual photos or content.
How Can You Do It?
There are plenty of ways to incorporate videos into your website. Product pages can have videos of merchandise. The homepage can have videos of your newest launch.
Even an ‘About Us’ page can have videos of employees or behind-the-scenes of a product launch. It would essentially make your website more enjoyable and enhance your brand image.
5. Involve Your Customers Through Videos And Create A Community
Every customer wants to be valued and cherished. At a time where most people have smartphones, it has become a goldmine of user-generated content. It is now essential for brands to incorporate consumer voices and highlight them.
This serves both ways, the brand gets to create content and share it, and the customer feels noticed and appreciated. Crowdsourcing videos can also make your brand grow and attract more users and followers.
How Can You Do It?
To incorporate user-generated content, firstly you need to encourage your customers to send in videos of them using your product or service. Alternatively, you can offer incentives like discounts/giveaways for them to submit content.
It can be quite challenging to catalog and assemble all the customer-generated videos. For that, you can use a video maker online, like InVideo, where you can compile different videos quite easily. You just have to select the videos on your device/computer and add them to an existing template. Add your texts and voice-overs if required.
6. Integrating Videos Into Your Content Marketing Strategy
Every platform is now extending itself to videos because they are attracting the most amount of users. Whether it is Facebook, Instagram, or even WhatsApp, videos in short bursts are creating trends and going viral.
Now is the best time to incorporate videos into your marketing strategy for all your social media pages. Content marketing through videos will give your brand a personality and more importantly, a voice. It will help you make a strong personal connection with users.
How Can You Do It?
Since most consumers have busy lives, it is difficult for them to consume long-form content or read blog posts. One of the ways to make this content more accessible to users is by converting them into compelling video formats. You can use video editing tools like InVideo, with its built-in text-to-speech technology, to make your short-form content.
Wrapping Up
Whether it is on social media, emails, or websites, videos can make a huge difference in the perception of your brand and can also make your brand grow. Use videos effectively, to make a lasting and meaningful impact on your target audience.
