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Indeed, an explainer video is one of the easiest and most effective ways to express ideas and share information with people without breaking the bank. Around 80% of the organizations that are creating explainer videos, do it to increase their website traffic and create a better user experience. Today we are going to discuss some explainer video software that will help your business grow.

Well! If you are going through this article, you might be familiar with the benefits of explainer videos and you’re probably looking forward to producing high-quality explainer videos that will increase website traffic and improve conversions.

Here is some powerful software that is commonly used by organizations to create effective videos without putting in much effort and time.

What Is An Explainer Video?

An explainer video is a short, engaging, and informative visual presentation designed to communicate a message, explain a concept, or showcase a product or service. These videos typically use a combination of visuals, narration, and often music to convey information concisely and compellingly. The primary goal of an explainer video is to break down complex ideas or offerings into easily understandable and digestible content for the audience.

Key Characteristics of Explainer Videos:

  1. Clarity and Simplicity: Explainer videos aim to simplify complex topics, making them accessible to a broad audience. They use straightforward language and visuals to convey information without overwhelming viewers.
  2. Engagement: To capture and maintain audience attention, explainer videos often employ creative animations, graphics, and storytelling techniques. The goal is to make the content not only informative but also enjoyable to watch.
  3. Call to Action: Many explainer videos conclude with a clear call to action, prompting viewers to take a specific next step. Whether it’s visiting a website, signing up for a trial, or making a purchase, the call to action guides the audience toward the desired outcome.
  4. Varied Styles: Explainer videos come in various styles, including animated, live-action, whiteboard animation, and more. The choice of style depends on the nature of the content and the preferences of the target audience.

Common Use Cases for Explainer Videos:

  1. Product or Service Introduction: Explainer videos are often used to introduce new products or services, concisely highlighting their features and benefits.
  2. Educational Content: They are effective tools for educational purposes, providing step-by-step explanations of processes, concepts, or procedures.
  3. Brand Storytelling: Companies use explainer videos to narrate their brand story, values, and mission, fostering a deeper connection with their audience.
  4. Marketing and Advertising: Explainer videos are widely utilized in marketing campaigns to promote products, showcase testimonials, and boost overall brand awareness.
  5. Training and Onboarding: Businesses leverage explainer videos for employee training and onboarding processes, ensuring consistent and clear communication of information.

In essence, explainer videos serve as powerful communication tools, offering a visually appealing and succinct way to convey information, making them a valuable asset for businesses and organizations across various industries.

Choosing the Right Explainer Video Software: What to Look For

Navigating the multitude of explainer video software options requires thoughtful consideration of specific features and functionalities aligned with your business objectives. Here’s a breakdown of key factors to look for:

  • Ease of Use: Seek an intuitive and user-friendly interface, streamlining the video creation process for users with varying levels of editing experience.
  • Templates and Customization Options: Choose software offering diverse templates for different styles and purposes, with robust customization options for branding and unique video creation.
  • Animation and Design Features: Assess the software’s animation capabilities and design features, ensuring a variety of animations, transitions, and special effects for enhanced visual appeal.Compatibility with Different Media
  • Types: Select software that supports various media types, allowing for a dynamic and comprehensive storytelling approach with images, audio, and video clips.
  • Collaboration Features: For team-based projects, check for collaboration features facilitating seamless teamwork, including real-time sharing, feedback, and collaborative tools.
  • Export and Sharing Options: Ensure the software provides flexible export options for different platforms and resolutions, simplifying the sharing process to social media, websites, or embedding.
  • Cost and Value: Evaluate the software’s pricing structure about your budget, considering the overall value offered, including features, support, and video quality.
  • Learning Resources and Support: Look for software providing ample learning resources, such as tutorials and guides, along with responsive customer support, particularly valuable for users new to video creation.
  • Mobile Responsiveness: In an era of mobile consumption, select software allowing for the creation of mobile-friendly videos to ensure optimized viewing across various devices.
  • Trial Period or Free Version: Take advantage of trial periods or free versions offered by many software options to explore features firsthand, making an informed decision based on your specific needs.

By carefully considering these factors, you can choose explainer video software that aligns with your requirements, streamlining the video creation process and maximizing the impact of your visual content.

7 Awesome Explainer Video Software

Explainer Video Software Description Free Version Paid Version
FlexClip FlexClip is an easy online video maker. Its user-friendly and straightforward tools make professional video production capability accessible to everyone. Now, it is used and loved by millions of people around the globe to create videos for business and life with ease. Yes (Free Plan) Starting at $8.99 per month
Animaker When it comes to video creation, Animaker offers 120 different types of animations and 5 videos. It is a cost-effective solution for producing beautiful explainer videos. The software provides helpful tutorials and allows the production of vertically optimized videos for mobile users. Yes (Free Plan) $12 per month and up
Rawshorts Rawshorts is known for its creative templates and features. It facilitates easy video creation with drag-and-drop functionality, animated charts, and a professional templates library. The software has an intuitive and easy-to-use platform, with a free version and a paid version starting at $49 monthly. Yes (Free Version) $49 per month and up
Camtasia Camtasia is a choice for screen capturing or webcam recording. It offers basic editing options for producing polished videos, including eye-catching titles, alluring effects, and annotations. The software provides a 30-day free trial, with a paid version at $249. 30-Day Free Trial $249 for additional benefits
Biteable Biteable is a simple and effective video maker with minimal designs. It allows the creation of HD quality videos easily publishable on YouTube. A premium account is required, starting at $99 USD per year. No $99 USD per year and up
Renderforest Renderforest is suitable for professional-quality results, utilizing AI and machine learning algorithms. It includes various templates for creating videos effortlessly. The software is known for preset templates, allowing users to create different category videos without much effort. Varies Varies
GoAnimate GoAnimate is a faster explainer video software with amazing features and accessibility. It does not offer free services, but it allows users to perform everything without much time and effort. The software includes hosting, unlimited creation, downloads, etc. No Varies
Promo Promo is an online video maker with ready-to-use templates for various business types. It facilitates the creation of video advertisements and helps in promoting business or products. Pricing varies. Varies Varies
Motionbox Motionbox is an online social media video creation tool designed to make social media videos accessible to all. It also features collaboration tools for team-based video content creation. Varies Varies

1. FlexClip

Looking to enhance your business’s online presence with captivating explainer videos? Meet FlexClip, an intuitive online video maker designed for users of all skill levels.

FlexClip simplifies the video creation process with its user-friendly interface and powerful features. From AI text-to-video and Blog to video capabilities to advanced editing options like Speed Curve and Split Screen Video, FlexClip offers everything you need to create professional-quality content effortlessly.

With a vast library of royalty-free stock media and over 6000 free video templates, FlexClip provides endless inspiration and customization options. Plus, its cloud-stored function enables seamless editing across devices, ensuring you can work anytime, anywhere.

2. Animaker

When it comes to the creation of videos, Animaker is one of the most common tools that play a great role. In this software, you will get the opportunity to use 120 different types of animations and 5 different videos. It is one of the cheapest solutions to produce really beautiful explainer videos.

It offers helpful tutorials that help you make different style videos easily. By using Aminaker, it would be easy for you to produce vertically optimized videos that further allow you to grab the attention of mobile users.

If you’re a beginner, then you can start with its free plan. Furthermore, to use its additional features, you can use its paid version which starts at $12 a month.

3. Rawshorts

Another software that can help you create productive videos is Rawshots. It’s a creative template, and its amazing features inspire people to choose this software over others. With the help of Rawshorts, you can create videos with ease.

Its features such as drag and drop, animated charts, a professional templates library, etc. It helps you produce videos at the tip of your fingers. Furthermore, its intuitive and easy-to-use platform will allow you to create custom videos instantly without any guidance.

It also offers a free version, but its paid version starts at $49 monthly. So, if you want to go with the top choice of experts, then you can add Rawshorts to your bucket list.

4. Camtasia

When it comes to screen capturing or webcam recording, then Camtasia can be your other choice. It offers basic editing options that will help you produce polished videos. With the help of this software, you can easily produce videos with eye-catching titles, alluring effects, annotation, and more.

It also offers Camtasia’s library from which you can choose royalty-free music to add to your videos. It will give an engaging look to your website. To get started, you can proceed with a 30-day free trial. You have to pay $249 for its additional benefits and features.

5. Biteable

Another simple and effective video maker that will help you produce excellent explainer videos is Biteable. Their simple and minimal designs allow you to produce videos that stand out from the rest.

With the help of Biteable software, you can create HD-quality videos that can be easily published on YouTube without any hassle. You have to use a premium account, especially if you want to remove the watermark or download the animation to your computer. Its paid version starts at $99 USD per year.

6. Renderforest

Are you looking for professional quality results that will allow you to train people, create whiteboard presentations, amazing explainer videos, etc.? If yes, then you can use Renderforest software. It uses AI and machine learning algorithms that allow users to produce excellent explainer videos without any hassle.

It includes various templates by which you can create videos without putting in extra effort and time. If you have Renderforest, you can better stick to the preset templates that allow you to create different category videos without much effort.

7. GoAnimate

It is one of the faster explainer video software, especially when it comes to the usage of amazing features and accessibility. If you are looking for a free tool, then you need to look for another because it does not offer free services. But if you are using this software, you don’t need any experts. GoAnimate allows you to perform everything without much time and effort.

Moreover, it includes hosting, unlimited creation, downloads, etc. that will allow you to produce high-converting videos.

New Additions To The List


Promo is an online video maker that gives you everything you need to make high-performing videos that will boost your business. They have ready-to-use templates for any kind of business type and they fit all types of content. With Promo, you can also make video advertisements freely and easily. Promo helps you to promote your business or products, widen your reach, and engage your customers.


Motionbox is an online social media video creation tool. It is designed with the goal of making the creation of social media videos accessible to all. It also has features that let teams work together on crafting compelling video content.

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In a Nutshell

For creating excellent videos, explainer video software plays a great role. If the selection of video software is made accurate, then it becomes easy to produce videos that help your conversions go up.

Indeed, the demand for explainer videos is growing continuously as it enhances business growth and prosperity. Now that you have a list of the best explainer video software, you can easily decide which software suits you the best.

Explainer Video Software FAQ

Q: What should be included in an explainer video?

A: An effective explainer video should include a clear message, engaging visuals, and a compelling call to action. It should focus on addressing a problem or need, showcasing the solution, and guiding viewers on the next steps.

Q: What is the structure of an explainer video?

A: The structure typically involves an introduction to grab attention, a presentation of the problem or need, an introduction of the solution, a demonstration of features or benefits, and a strong call to action. Keeping it concise and to the point is key for viewer engagement.

Q: Why do people like explainer videos?

A: People appreciate explainer videos because they provide a quick and visually appealing way to grasp information. The combination of audio and visuals makes it easier for viewers to understand complex ideas, leading to a more enjoyable and effective learning experience.

Q: How long should an explainer video be?

A: The ideal length for an explainer video is typically between 60 to 90 seconds. Keeping it concise ensures that viewers stay engaged throughout the entire video, increasing the likelihood of them retaining the key message.

Q: Why are explainer videos so important?

A: Explainer videos play a crucial role in conveying information concisely and compellingly. They help businesses communicate their message effectively, increase brand awareness, and engage audiences, ultimately leading to improved conversions and business growth.

Q: How long is the average explainer video?

A: The average length of an explainer video is around 2 minutes. However, it’s essential to prioritize content over length. If the message can be effectively conveyed in a shorter timeframe, a more concise video is often more impactful.

Q: How do explainer videos increase sales?

A: Explainer videos contribute to increased sales by effectively showcasing the value of a product or service. They build trust, address potential concerns, and guide viewers toward taking specific actions, such as making a purchase or signing up for a trial. The engaging nature of explainer videos can significantly influence buying decisions.

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About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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