Nowadays, implementing a methodical and wide-ranging SEO campaign is essential for ranking your website in the search engine results pages or SERPs. When you are not paying much heed to optimize your business website or not updating yourself with the latest SEO trends, your site will not rank high in the search result pages. Consequently, you will lose traffic, conversions, sales, and eventually revenues. Today we are going to talk about 3 complicated SEO issues and their solutions.
According to an article published on https://www.searchenginejournal.com, it is important to remember that SEO is the culmination of the best practices identified by search engines like Google and Bing. Most of the time, the SERP rankings of your website, depends largely on the best practices. If you do not adhere to the SEO guidelines and tactics, you will end up ranking low or nowhere in the SERPs. In this article, we will walk you through some of the SEO blunders that marketers make when running their campaigns.
When you have committed these mistakes, you need to find solutions to these problems as well. If you are still using bad SEO practices, it is high time that you address the issue right away.
Here are three complex SEO problems and their possible solutions:
1. Incorrect Web Page Structuring For The Targeted Topic
Did you know that even when you have numerous backlinks compared to your competitors, your website could still rank low in the SERPs? Then, your site’s SEO is not solely about the backlinks on the web pages. There is more to the game than you know. After Google has rolled out so many updates and SEO guidelines, pro-linking tactics will not improve your website’s performance and efficiency.
Grabbing the top spot in the SERPs is not simply about doing SEO right but also about evading the common mistakes and if committed, rectifying them soon. Content is essential for your site but the acceptable forms of content matter more than you can imagine. Let us explain this point with the help of a suitable example. For instance, you write some long-form content on the best living room couch and create a listicle article of about 3,000 words. Even then, you fail to rank. You do not rank because the format is not right. You just created a wall of text sans any visuals.
What you need to do is churn out an informative article on the best living area couches together with high-definition photos. When you look at your competitor sites, you see that they have created the same content topic but with a photo gallery integrated into their article. You need to do the same to rank high in the SERPs. You also need to trim down text, possibly more images with as little text as possible. It is the best format for listicle articles that Google prefers to help you rank better in the search pages.
Edit your content, including a photo gallery with crisp descriptions, and then see how your website ranking improves in the SERPs over time. Learn more about the right content format from SEO services New York to improve your website rankings.
2. Incorrect Web Page Indexing
Use Google Search Console to figure out whether your website has indexation problems or not. In most of the cases, the indexation issue is internal and possibly the web page hasn’t been permitted in the robots.txt file by your web developer, who is working on that specific page. There is another possibility that a NOINDEX tag has been included on that page.
When it comes to a DNS or a 404 error, these are the most probable reasons for the web pages not getting indexed. In such a situation, the Search Console would display the same in its ‘Error’ column.
Just doing away with the NOINDEX tag yourself for the particular web pages, or letting them in robots.txt, and permitting a little time for Google spiders to recrawl the pages, will get such pages to display in the search results with ease.
There could be a situation when your entire website is crawlable through index tags yet Google search displays only a part of the results, it means your site has suffered a manual action. In such a scenario, you will need to run a complete audit of your business website. Make sure you use an audit tool to get a perfect picture of your site’s SEO performance, including the web pages, are and aren’t aptly indexed by Google spiders.
Figure out which of the pages have disobeyed the best practices proposed by Google and which pages do not have the right tagging or robots.txt commands. Make it a point to look for crawling problems each month.
3. Issues Related To Illogical Internal Linking
Your website must include functional navigation. A visitor should be able to come to your home page from all places. They must know in which part of your website they presently are and normally should be able to access any part of your site from any web page, just following your internal links. Then, there is more to internal linking than you can imagine. You must focus on the pages that bring you money and work on your website structure instead of creating huge clusters thematically just to link numerous pages together.
You need to distribute quality and relevant links all through your website. Link not only to the main pages but also to the supplementary ones. Build new, relevant links from your old content to the new content that you have created.
Say, for instance, you have the main page describing your products’ key features. Try to integrate some links from it to supplementary content about how to use such features in a practical situation, to guest posts, and to guides as well as how-to articles.
In case, you do not have any supplementary pages, churn out some content for your main web pages to build a network of internal links that you hold your business website in a logical mesh. You must not over-optimize the anchors while doing this.
Now that you have the information handy about these 3 complicated SEO issues and their solutions, you can use the tips and solutions to build a website that generates traffic, conversions, and sales.