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LinkedIn is one of the most powerful platforms for professionals, and it is no surprise that companies are now starting to realize that LinkedIn can be a useful networking tool to acquire new clients.

However, when it comes to finding new clients on LinkedIn, many business professionals are unsure as to how to get started.

In this article, we will guide you through the steps you need to take in order to build a strong LinkedIn network so that you can begin to attract new clients.

What Metrics Should You Be Focused Toward When Analyzing LinkedIn Analytics

What Are The Benefits Of Using LinkedIn To Find New Clients?

LinkedIn is a great place to find your target market, whether you’re in the business-to-business or business-to-consumer sectors. In reality, LinkedIn’s fastest-growing user bases include company owners and executives, those in positions of authority, and those with relatively high levels of education and employment experience.

Portrait of business man using LinkedIn to acquire new clients.

It can help you reach your intended demographic while simultaneously growing your professional connections.

LinkedIn’s organic nature is one of its defining features. Thus, the more people you have in your network, the more probable it is that new people will find you and reach out to you.

When done properly, social media marketing may be an effective, organic form of reaching your target demographic. You can see exactly what kinds of content are resonating with your target audience by seeing how engaged they are with the different types of content you produce.

How Does That Compare To Traditional Networking?

Traditional networking involves making cold calls, attending networking events, and more. It has the potential to bring a great deal of success, but it can also take a great deal of time and energy.

When you use LinkedIn, you’re able to find your target market and connect with them in a way that’s both organic and cost-free. The more people in your network, the more reach you have.

LinkedIn’s core value rests in its ability to help you connect with people. Thus, it’s simply more effective to reach people by connecting with them directly.

How Can You Use LinkedIn To Find New Clients?

When searching for new clients on LinkedIn, there are a few ways you can go about things. Let’s take a look at a few of the best strategies for finding new clients on LinkedIn.

Create A Complete And Professional LinkedIn Page

LinkedIn is not like other social platforms that people use on a day-to-day basis because it is largely focused on the work sector.

If you want to get high-quality clients, your LinkedIn profile has to seem highly professional.

If you’re a relatively unknown player in the industry, your profile is the only way potential customers will learn about you and decide whether or not to do business with you. As you establish your reputation, act in a serious and credible manner.

Establish Your Strengths And What You Can Provide

You need to know what differentiates you from your competitors before you can start looking for potential clients. This will direct your LinkedIn lead generation approach and assist potential customers to see the benefit of partnering with you.

Create a list of keywords that describe your agency’s specialty or what sets it apart from others in the industry.

If you’ve already compiled a list of keywords that explain your company’s unique selling proposition and how it stands out from the competition, you can go on to the next step of targeting actual individuals who may be interested in your offerings.

Man establishing his strengths on LinkedIn.

This is where LinkedIn comes in handy; by searching through industry and keywords, you can narrow down your search and focus on leads that are highly relevant.

LinkedIn’s advanced search allows you to narrow results based on keywords you choose as well as by region and job title.

Figure Out Who Your Target Customers Are

In order to win over current and prospective customers, it is crucial to first identify your target prospects.

This requires you to conduct extensive market research and spend some time thinking about who your ideal customer is.

Creating an ideal customer profile will provide you with a blueprint for your marketing strategy.

To Create An Effective Profile, Answer The Following Questions:

  • What are their demographics?
  • Which industry are they in?
  • What is their professional position?
  • What are their goals?
  • What are their pain points?
  • What are their frustrations?

Once you answer these important questions, you can start to narrow down your target market and craft your message for them.

Reach Out To People Who Have Visited Your LinkedIn Profile

LinkedIn allows you to view a list of people who have visited your profile. You can use the information on that list to reach out to them and start a conversation.

You may see up to five individuals who have viewed your profile in the past 90 days with a free LinkedIn account. With LinkedIn Premium, you can see every user who viewed your profile in the past 90 days.

If you can, make an effort to communicate with them. You never know which of them will become loyal customers.

Check Out The LinkedIn Sidebar

LinkedIn’s sidebar is a handy tool for finding potential clients.

The sidebar is just a part of the homepage, but it can give you a variety of useful information.

The sidebar includes a number of suggested people with similar profiles. You can click on their recommendations to learn more about them and determine whether they may be potential clients.

By using LinkedIn’s sidebar, you can see who other users are interested in and connect with them.

Add A Personal Touch To Your Connection Requests

To make a good impression when connecting with someone new on LinkedIn, you shouldn’t rely on the pre-written message. Create a brief, heartfelt note with a personal touch.

Knowing someone in common with them or having met them before is a fantastic point to emphasize.

Although it may be more difficult to write a thoughtful note to someone you don’t know, you may still express your appreciation for their blog or a particular component of their work.

Man Learning How to Add A Personal Touch To His Connection Requests.

Personalizing your request to the receiver improves your chances of acceptance and makes them more likely to want to engage with you in the future.

Don’t Forget To Follow Up

If you don’t hear back from people to who you’ve reached out, don’t lose hope. It’s not uncommon for people to ignore your connection requests because some of them get over 100 each day.

However, if you take the time to follow up, you are more likely to get a response.

For example, you may send a personalized note thanking them for connecting with you and letting them know that you enjoyed reading their content. You can also ask them for feedback on an article you’ve posted.

Keeping track of your messages and follow-ups can be time-consuming, but if you stay diligent, you have a better chance of connecting with the right people. Make sure to properly organize your LinkedIn inbox and prioritize your messages. You can even use LinkedIn productivity apps to organize your connections more efficiently and add notes so you never forget to follow up.

Engage With LinkedIn Groups

In order to attract more customers, you should join LinkedIn groups where your target customers congregate.

Once you join these groups, you can actively engage in discussions with fellow members and post insightful questions. By taking part in these discussions, you may introduce yourself and your business to a wider audience of potential customers. 

You can also share relevant articles with the members of these groups. Make sure the stuff you submit on LinkedIn adds value, comment on other people’s articles, or ask questions about relevant industry subjects.

Although this may not be a direct way to acquire new customers, it is an effective way to build your brand as an industry expert.

Produce Useful Content

If you want to find new clients on LinkedIn, it’s important to create useful content. 

Not only does this help establish your business as a thought leader in your sector, but it also attracts new followers, many of whom may be potential clients. 

You should focus on making and promoting content that people will want to share on LinkedIn.

A video demonstrating your company’s procedure or a blog article detailing your agency’s prior successes with clients are two examples.

To attract new customers and show them how your business functions from a new angle, you need to provide material that is both valuable and helpful.

If you want people to see your article when they do a search for a certain set of skills in a particular sector or location, you need to make sure it has the correct titles and keywords.

Over To You

Using LinkedIn to find new clients is a great way to grow your business.

However, it does require an investment of your time and due diligence. In order to use it effectively, it’s important to take the right steps.

By following our guidelines, you can effectively use LinkedIn to find new clients, develop your brand as an expert, and grow your business. We hope that after reading this you will be able to start using LinkedIn to acquire new clients. As always feel free to contact Matchbox Design Group for any of your St. Louis Website Design, St. Louis SEO, Copywriting, and many other digital marketing needs.

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Categories:  St. Louis Social Media

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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