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One of the best resources for your business, whether in St. Louis, MO or elsewhere, is a network of experienced consultants. The variety of expertise among consultants can help you improve many areas of your business, including accounting, marketing, and social media. If you don’t currently utilize consultants in your business, you can gain numerous advantages by adding a few to your team today. Here are some reasons to hire consultants.

Benefits Of Hiring Consultants

Writing the word Marketing on a mirror. Thinking about reasons to hire consultants.

Working with a Consultant vs. Not Working with a Consultant

AspectWorking with a ConsultantNot Working with a Consultant
ExpertiseAccess to specialized knowledge and skills.Relies on in-house capabilities.
CostCost-effective for short-term projects.Potentially higher costs for full-time hires.
FlexibilityAdaptable to changing business needs.May lack flexibility due to fixed workforce.
StrategyAssistance in strategic planning and execution.Relies on internal strategy development.
ResultsFocus on achieving specific, measurable goals.Results depend on internal resources and capabilities.

Consultants bring a variety of benefits that can help you achieve your business goals.  Qualified consultants are experts in their respective areas, making them great for short-term projects or tasks outside your employees’ skill sets. You can also save money by not having to hire a full-time employee. Instead, you can hire a consultant as you need their help. A good consultant can also help you diversify your business strategies by bringing any necessary changes to your business, keeping your company’s strategies modern and effective. 

Signs You’re Falling Behind: When to Contact a Marketing Consulting Firm

1. You Don’t Have A Marketing Plan

Do you have a digital marketing plan in place? Are your marketing strategies aligned with your overall business goals? If not, your marketing probably isn’t helping you to achieve those goals.

You Don't Have A Marketing Plan

digital marketing plan key performance indicators can keep you on track.

Your marketing consultant can help you design a results-driven marketing plan. Then, they’ll use the latest marketing strategies to help achieve your goals.

2. Your Brand Is Inconsistent

It can take five to seven impressions before you build brand awareness. If consumers don’t recognize your brand, they likely won’t choose your business. In fact, 60% of consumers prefer to buy from familiar brands.

Once people recognize your company, you can show them why they should trust your brand. Then, you can develop a loyal audience of customers. Loyalty is worth 10 times as much as a single purchase.

A marketing consulting firm can help you develop a recognizable brand. They’ll also create a style guide that can help you keep your brand consistent.

3. You’re Not Creating Content

Search engine optimization (SEO) can help you reach more customers on Google. Before you can rank on Google, however, you need to create unique, high-quality content.

If you’re not creating content, consumers might struggle to find you online. You might not have content for social media, either.

Digital marketing firms can help you design eye-catching content that can help you reach customers.

4. Your Website Is Outdated

Your Website Is Outdated

An old website could cost you, valuable customers. If your website is slow, people might leave without clicking around. Your search engine ranking can suffer as a result.

A digital marketing firm can help update your website with your new brand.

Then, you can use your website to achieve your digital marketing goals.

5. You’re Not Attracting Customers

If you’re not attracting leads and conversions, you’re not growing. A marketing firm can give you the tools you need to expand your reach. Once you reach new customers, you can convert those customers using a strong call-to-action.

As you convert new customers, you can improve your customer retainment, too. Then, you can boost your ROI and grow your business!

Different Types Of Consultants 

Depending on your needs, you can hire a wide variety of consultants to help your business. Web design and social media consultants can help you with your marketing strategies by updating your electronic media to create a professional and attractive brand. You may consider hiring accounting or financial consultants to give you solutions in tough economic times or to change your spending strategies. Other consultants, such as legal, IT, and marketing consultants, can assist you in finding solutions for your own situation.

How To Find Qualified Candidates For Your Team

If you’re beginning the search for a consultant, start by contacting professional networking groups or your local chamber of commerce. You can also find many qualified freelance consultants through online networking sites, such as LinkedIn or even Facebook. Expanding your network by searching for independent consultants through many channels can help you find the one that’s perfect for your business. Thoroughly check the credentials of each candidate and conduct interviews to find the consultant that’s the best match for you.

Using phone to find the right consultants.

Working Effectively With Your Consultants

Once you’ve hired a consultant, you’ll want to be sure you can effectively collaborate with them to guarantee a productive relationship. One way to streamline the collaboration process is to ensure you have a safe and fast process for sending and sharing documents with your consultants. Consider using PDFs as your main method of sending documents, as they offer an extra layer of security by setting passwords to access documents. PDFs can keep your documents organized and neat by merging all documents into one large file. You can merge PDF​ files online, then move pages around to get your records in the correct order. 

Growing Your Team

With just a little networking, you can get connected with a qualified expert to improve any area of your business. If you’re a business owner in the St. Louis, MO area looking to connect with a web design and marketing consulting team, consider contacting the professionals at Matchbox Design Group today. But, only if we have convinced you with our reasons to hire consultants.

Key Takeaways:

Consultants Drive Business Success:

  • Leverage the expertise of consultants for targeted improvements in accounting, marketing, and social media.

Benefits of Hiring Consultants:

  • On-demand expertise for short-term projects.
  • Cost-effective solutions without full-time hires.
  • Strategic enhancements for modern business approaches.

Indicators for Marketing Consultants:

  • Lack of a results-driven marketing plan.
  • Inconsistent branding affects consumer recognition.
  • Absence of SEO-optimized content creation.
  • Outdated websites hinder user engagement.
  • Challenges in attracting leads and conversions.

Diverse Consultant Types:

  • Web design, social media, accounting, legal, IT, and marketing consultants cater to specific business needs.

Finding Qualified Consultants:

  • Utilize professional networking groups and online platforms like LinkedIn.

Effective Collaboration Tips:

  • Secure document sharing for streamlined communication.
  • Use PDFs for added document security and organization.

Business Growth Through Networking:

  • Connect with experts to enhance different business aspects and foster growth.

Contact Matchbox Design Group Today!

If your website could use a refresh or you’re looking to drive more traffic to your site, fill out the form below and we’ll contact you to learn more about your digital needs.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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