Estimated reading time: 6 minutes
Today we are going to talk about how to build a market penetration strategy with local SEO.
There is no one-size-fits-all marketing strategy for the international market. The only way you can market internationally is through localizing. With the internet, it’s easier now to market your company through Search Engine Optimization (SEO). This article will discuss how you can create a marketing strategy through local SEO and create localized content that will help establish your company in a foreign market.
If you want to know more, keep on reading!
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Seek Out Localization Experts
We advise that you look for professional translators before creating a strategy to seamlessly incorporate localization within your marketing plans. One of the reasons why an international marketing campaign fails is because it didn’t include it from the beginning. The same goes for content localization, which will talk more about in this article. For now, we’ve listed two kinds of professional translators you can collaborate with, as follows:
Native Freelance Translators
Hiring freelance translators is cheaper compared to localization providers. Hiring freelancers would be suitable if you plan to localize your website to only five to seven countries. Consider hiring professional translation services to effectively build genuine connections through translations with your users across different markets. Because we’re discussing local SEO, you can look up translators with linguistic skills and SEO expertise. We advise that you look into their credentials, like their accreditation and certifications, educational background, work experience, etc.
Professional Localization Providers
Hiring a localization provider is the best option if you plan to localize your website to several countries. They usually have access to more resources than the average freelance translator, such as translation machines, local marketing experts, and native-speaking translators. Not only that, but they usually have accreditation and certifications that guarantee the quality of their translation and localization expertise and services.
How Do I Create A Local SEO Strategy?
Once you’ve found localization experts that suit your budget and your website needs, they can help you research the demand and feasibility of your company’s services or products through local SEO. We’ve listed four ways you can explore local SEO, as follows:
Cultural Preference
Part of the research process is to look into your target locale’s culture. Much of this examines the cultural factors that would affect consumer behavior.
Sometimes, it can be blatantly obvious, like prohibitions of certain products due to laws, religion, or cultural practices. Other times, it’s more subtle.
Conduct localized market research and look into your target locale’s laws and regulations, politics, religious and cultural practices, etc. You can also research the type of search engines they often use, localized customer behavior and intent, and more.
Utilizing Data Analytics
Analytics is a free platform that examines user interaction. You can use Google Analytics, a free website visualization tool. It reports data in two ways: metrics and dimension.
The metrics represent number-related data such as how many users, purchases, value conversions, the average time a user states on your site, etc.
As for dimensions are metrics segments of your website. For example, how much is the average time a user is on a landing page? By using Google Analytics, you can improve your website’s features and UX.
Keyword Research
Ahref reported how you could conduct keyword research on local SEO. They suggested that you create a list of all your services and then evaluate them through an SEO tool. You assess the volume of your keywords and examine the intent of a target locale.
After you’ve finalized your list of keywords, you can create a map of keywords. Keyword mapping is essential for on-page SEO as it will help you rank on search engine results pages (SERPs). This process will take some time, but it will be the foundation of your website’s content.
Analyzing Your Competition
This is an integral part of research because knowing your competitor’s tactics and evaluating your website’s weaknesses ensures that your website has an edge. You can utilize SEO tools like Ahrefs or Google Analytics in assessing your competitors’ websites.
Even though your website is ranking well on SERPs, it’s always good to stay ahead of your competitors.
What Is Content Localization And How Do I Use It?
After you’ve conducted your research, you can start localizing your content. Content localization involves the process of extracting pre-existing content and having localization experts shape them for your target locale to enhance user interaction and engagement.
This is essential because Just Entrepreneurs reported that the secret sauce for successful content creation and marketing is creating consistent content. It’s a no-brainer.
Just localizing isn’t enough. To make it successful, you have to schedule content, gather queries on user intention, utilize different SEO tools, and more.
However, we advise you to first create a promotional strategy on the platforms where you will upload your content and think about the kind of content you will use.
Promotional Strategy
When thinking of a promotional strategy for your localized content, you must consider the SERPs that your target locale primarily utilizes.
For example, you want Mainland China as your target locale. If your SEO primarily focuses on Google’s ranking factors, your marketing strategy would have failed. This is because, in Mainland China, Google isn’t accessible.
Your market research would play a crucial role in this as you would realize that about 78.4% of China’s search engine industry is by Baidu. Cultural preference matters, so be sure that you’ve gathered enough data before implementing your strategy.
Kind Of Content
Another consideration is the kind of content you will be creating. This could be your website, blog posts, social media posts, videos, infographics, and more.
As mentioned, content localization involves pre-existing content. The kind of content you will be using will depend on what your target locale primarily utilizes. You can experiment and see what content attracts more traffic and has high interaction with your users.
Conclusion
The internet has democratized marketing like never before. It all depends on how well you can implement your localized market research and incorporate them into your local SEO strategy. Our final advice is to have the localization experts at the center of your strategy rather than an afterthought, as it will make your content localization look more natural.
We hope you are able to build a market penetration strategy with local SEO after reading this article. Please use the contact form below to start a project with Matchbox Design Group today.
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