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Instagram is one of the largest social media platforms with over 1 billion monthly active users and 25+ million users use it for business. More than 200 million users visit at least one business profile every day. Instagram is the most engaging social media platform because all users spend an average of 28 minutes every day. There are more than 1000 competitors for you to complete and if you want to succeed, you need to understand your audiences and how your content performs. In this article, you will understand how to analyze data using Instagram insights and how to use Instagram insights to strengthen strategy.

Be sure to check out the latest Instagram statistics for 2022.

Instagram Insights

Have you heard about Instagram Insights? The Insights feature on Instagram launched in 2016 and it is a tool that helps you to analyze the data of your posts. Unfortunately, this provides access only for Instagram business and creator account users.

Instagram icon made of flowers. Use Instagram Insights.

This feature provides more opportunities for marketers to strengthen their marketing strategy by analyzing how their posts and accounts receive engagement. You can check the total number of reach, audience growth, interactions, and impressions using the Instagram insights feature. 

How To Access Instagram Insights

Check whether your account is switched to business or creator before using the insights feature. If not, switch it to any of the accounts, it takes a few seconds to set. After switching, open your Instagram application and tap on your profile page. Select any photo or video in your feed and press the three dots at the top right corner of the post and click view insight to understand how people interacted with your post.

You can use this feature to view data for a particular post or the total engagement received on your account. This feature is now available also for Instagram reels and Instagram live which encourages marketers to grow their businesses by promoting and launching products. 

Audience Insights

Connecting with audiences is one of the best ways to increase engagement because your followers are more important to growing your business. You can check how many new followers started following you over the past 90 days using Instagram audience insights.

The data shows overall follows and unfollows, most tagged location, age, gender, and their likes. Use this feature and upload posts according to audiences’ interests to get more engagement. When your posts are interesting & entertaining your followers could share them with their friends and there is a chance that they might start following your account. 

Instagram Reels Insights 

You can use this new feature to analyze the number of accounts your video reached, the total number of likes, comments, shares, and saves a particular video received. Lay more focus on creating reels with the use of insight features to reach more audiences on Instagram.

While you create an attractive reel,  people will drop plenty of likes and you could receive massive engagement. When you realize that your reel does not reach more audiences you might think of increasing reels likes higher on Instagram to make your engagement look more real. Creating more reels for your audiences will attract them and trigger them to interact with your reels. 

Instagram Live Insights

The insights for live help you to check how people interact with you during the live session. Instagram default allows you to view how many people watch your live session but it doesn’t show the total number of comments and badges received. You can check all these with the use of live insights.

Instagram offers you a chance to know how they interacted by asking questions and you can make use of this in your next live stream by answering the frequently asked questions. This feature also shows how many people joined your Instagram live and left immediately and the total number of shares. 

Marketer looking at Instagram analytics or Instagram live insights.

6 Smart Ways To Use Instagram Insights

Check Account Reach

The reach rate is one of the main metrics you will know while viewing Instagram insight. You can check how many unique accounts your posts reached overall and a particular post’s reach. The Instagram algorithm classifies the post which reached more accounts to rank on the explore page to get more engagement.

While viewing insights you could analyze how many of your followers’ accounts and non-followers accounts your video reached. You should understand that when your video reaches more non-followers accounts than followers accounts your post is valuable and engaging. 

Monitor Profile Activity

Use Instagram Insights to check how many people visit your account. If you’re using a business account you can add a call to action button on your profile. This might be anything like email, website, contact, etc. You can track how many people click the call to action button for a particular button and overall.

Analyze the total number of people who visited your website or contacted them by tapping the call to action button. To view, this data click the insights and click the reach tab then scroll down and tap profile activity. 

Audiences Demography

Understand well about your audiences to increase engagement by viewing insights. Click on the audiences tab on the insights dashboard to know your followers’ demographic by age, gender, location, and interest.

While viewing, lay more focus on your audience’s interest to know which type of content your audiences love to watch and create content for their interest to grab more attention from them. Remember when you use insights and create content for your audiences it must be in their level of understanding to get more interactions. During the content creation and distribution process, consider using tools to post to Instagram from PC which will ensure better quality.

Perfect Time

Use the insights feature to analyze when most of the audiences are active on Instagram. If you’re uploading posts at random times that could be one of the reasons to receive less engagement. To grab more interactions and impressions, upload posts at the perfect time when your audiences are active.

Clock in a box. Perfect Time.

While you post at that time your post will appear first on the users’ feed screen and they will interact immediately with the post. Select any day to upload posts at the peak time on Instagram to drive more interactions and traffic. 

Analyze Hashtags

You could use Instagram insights to analyze your top-performing hashtags. Use the best hashtags on your posts to reach more audiences on Instagram. Hashtags are the main element to getting more interactions and traffic because most people view content by discovering hashtags.

Experiment with hashtags and add attractive captions to your posts to get prioritized by the Instagram algorithm. Use branded hashtags and trending hashtags on your posts and analyze which one grabbed more engagement and make use of the related hashtags in upcoming posts. 

Find The Top Post

Instagram insights help you to find the best post in all formats. This could be classified based on the engagement and traffic of your profile. The engagement is calculated by checking the total number of people who viewed your post, total number of likes, shares, comments, and saves.

When people share it on their stories, feed, or with their friends via DM it will be considered as an interaction. Use this new analytics tool and create valuable content to grow your business online. 

Wrapping Up

If you want to strengthen your marketing strategy on Instagram you must use Instagram Insights to uncover all the data about how your posts perform on Instagram. Using the data from these insights as a marketer, you could refine your content strategy to receive more engagement, become more visible and increase your sales.

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