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On lucky Friday 13th, 2010 the Cat’s Meow Personalized Gifts new homepage and e-commerce website went live. Located in Des Peres, MO, Cat’s Meow, owner Catherine Bennett started the business in 1996 selling monogrammed and embroidered gifts from her home.  Since then the business has grown and expanded into the Des Peres storefront it now occupies opening its doors in 2008 and doubling in space less than a year later. This year we have been given the exciting opportunity of helping them expand into a fully functional online store. This is the Cat’s Meow E-commerce Website:

Cat’s Meow E-commerce Website

Cat's Meow E-commerce Website

Designed and developed by our team the website has incorporated countless special features and added functionality which will only expand in the future.  The design was inspired by their retail space incorporating numerous elements from the color palate of many of their products to the black and white awning present.   The front end of the site is built on a Joomla! Content management system which is linked to one of the most robust cart systems available, Magento.  The text on the website is overlaid with sIFR to allow the use of the Murray Hill font face.

The level of product personalization presented a challenge within the Magento cart as the functionality did not exist out of the box to create custom options which were dependent of one another, however, we addressed this with a custom option component.  We added Facebook share functionality to allow visitors to “Like” products as well.  On the back end, the online shopping cart synchronizes seamlessly with the in-store inventory management and accounting software to simplify management.  We are still looking towards further customization and to address any bugs that may pop up but we are very happy with what we’ve created.  It’s no easy task to integrate everything required to expand a retail store into cyberspace while keeping everything under control and to put a completely custom design on top of that is icing on the cake.

Matchbox Design Group E-Commerce Designed Website

About the Author

Cullen Whitmore


Cullen is a master of process and is relentlessly monitoring the emerging development and engagement trends, UX best practices and platform capabilities. His passion is to architect and develop custom solutions and processes that empower our clients to grow their businesses.

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