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Lead acquisition is about more than just getting people to visit your website. It’s also about collecting their information so you can communicate with them and turn casual visitors into loyal customers.
And like any hard work, generating leads requires the right tools – even for professional marketers.
That’s why, in this post, we present our best suggestions for tools that will help you understand every aspect of online customer acquisition. Choose which tools are right for your business, and soon you’ll be generating more leads and increasing your sales.
Here is a table of contents to familiarize yourself with the list.
- Lead generation and email marketing.
- Email address finder.
- Search and information tools.
- CRM tools.
- Sales tools.
- Communication tools.
- Advertising tools.
- Other lead generation software and tools.
What You Should Look For In A Lead Generation Tool
Have your lead generation efforts been flagging? Maybe it’s time to implement new lead generation software … or it’s time to upgrade your old software. We have worked with many companies like yours to identify the most critical factors for successful lead generation campaigns.
Why is this so important? Because it means you can spend your time on the things that matter, instead of wasting it trying to solve all the lead generation problems yourself.
Here’s What We Think Works Best:
- Easy To Use: The important thing is that the software is easy, but that everyone in your organization knows how to use it. Otherwise, it’s just another new piece of equipment lying on a shelf.
- Can Be Accessed Anywhere: The best lead generation solutions are cloud-based, which means you can access lead generation campaigns and data via any internet connection. This makes it easier for your entire organization to engage in lead generation.
- Affordable Price: no one wants to spend money on something they are unsure will work. But you also do not want to spend too much money on a solution that does not provide all the tools you need. If your software costs $10,000 or more per month and does not have a $10,000 monthly marketing budget, you will have problems.
- Solid Support: You want to ensure that people will solve any problems you have quickly and professionally. Nothing is worse than spending money on a tool and not using it because no one has the time to figure out how it works.
- Determine Your Ideal Target Audience: this point is as important as the next one, but it is sometimes worth mentioning separately as most amateurs miss it.
You need to make sure that you reach the people you want to reach with your lead generation campaigns. Whether this is from SEO, or another source of digital marketing, finding the right audience is essential.
Now that we know what to look for in your lead generation software, let us move on to our comprehensive list of the best lead generation tools you can use today. But first, let’s talk more about lead generation.
Lead Generation And Email Marketing
The lead generation funnel is a marketing model that follows the process of a potential customer coming in contact with an organization and being converted into a lead. This is possible through the use of promotional material, thought leadership pieces, and compelling calls to action (CTAs). The lead generation sales funnel usually has 5 stages: awareness, interest, evaluation, purchase, and retention.
It’s a process that starts with introducing the company, product, or service to prospects and ends with the sale.
This sales process aims to get potential customers to buy a product or service, and that’s why you need to learn more about designing a sales funnel. The funnel starts at one end with prospects interested in buying something from you, and it narrows down to customers who are more likely to buy from you.
When it comes to generating online leads, email marketing can not be beaten. Statistics show that most people welcome emails (even cold emails if done well and followed) from companies they want to contact. We will recommend some email marketing services later in this article.
Lead Generation Tools
There are many different tools that can help with lead generation, but they all have their pros and cons. Our list of top Lead Generation Tools will help you decide which one is best for your business needs and budget.
Let’s dive in!
Spend less, do more – Sender.net is hitting all the right spots for hunting high-quality leads. It’s an excellent alternative for any email marketing platform—top features, simple, affordable pricing with no contracts, obligations, or setup fees.
If you are still wondering, let me show you what you’ll be getting:
- Clean and easy-to-use UI.
- Sophisticated subscriber management system.
- Hassle-free Drag&Drop design editor ( including HTML and plain text).
- Reports & Analytics.
- User-friendly email automation.
- Subscription form, popup builder with a few-click integration.
- 24/ 7 real-time customer support.
- Exceptional email deliverability with no daily limits.
- eCommerce integrations with web platforms like WordPress, Zapier, RESTful API for developers, etc.
Give Sender.net a try and enjoy leads coming your way to becoming paying customers!
Qualaroo is a survey feedback tool that you can leverage in different ways. For example, you can add lead forms to your pop-up surveys, external links to surveys to redirect leads to the subscription page, etc.
Other features include pre-designed templates, advanced targeting and reporting, and an email collector template.
OptinMonster is the ultimate lead generation tool to turn your visitors into leads and customers.
It does not matter what type of website you run (B2B website, SaaS, eCommerce, blogs, small business website, etc.) and what kind of prospects you are looking for (email signups, product demo requests, webinar signups, potential customers) – OptinMonster offers the right solution to generate high-quality leads for your unique needs. Want to know how OptinMonster acquires leads on your website? Here are five things you need to know about OptinMonster…
Create Impressive On-Site Marketing Campaigns
OptinMonster comes with over 50 beautiful pre-made templates and allows you to create various types of on-site marketing campaigns such as Lightbox popups: The popups increase conversions as they attract eyeballs by darkening the background content area.
- Floating Bar: This is a footer or header bar that sticks to the screen and scrolls with you.
- Full-Screen Welcome Mat: a full screen that takes up the entire screen to increase the number of conversions.
- Inline Form: place a beautiful lead generation form anywhere, including content area, sidebar, post, and more.
- Slide-In: Polite forms that slide from the corner.
- Coupon Wheel Options: an interactive “spin the wheel” campaign to accelerate conversions.
Seamless Integration With Your Website And Tools:
The OpitnMonster app works seamlessly with any website like WordPress, Shopify, HTML sites, etc. It also has one-click integrations for the best email marketing and CRM software.
It is not vital what tool you use to build your email list; you can use OptinMonster’s beautiful templates and powerful targeting features to create only HIGH-QUALITY leads.
Over 50 Great Campaign Templates:
Are you not a designer? No problem! Choose the perfect lead generation template from our pre-made template library that has been proven to increase your conversions.
Drag-And-Drop Campaign Wizard:
Easily create beautiful campaigns with our campaign wizard and transform potential customers into customers for life.
Thanks to advanced personalization, A / B tests, and segmentation rules in OptinMonster, you can show the offer to the right campaign to the right person and what is essential at the right time.
Pulse Of Confidence
TurstPulse is the best social notification plugin. Adding a social evidence notification is one of the easiest and most effective lead generation marketing tactics.
TrustPulse will display a notification every time someone takes action on your site. Viewing recent purchases is a powerful technique for generating sales leads. In addition, it has been shown to increase conversion rates by 15%.
SeedProd is the best landing page builder. You can easily create beautiful landing pages with a drag-and-drop wizard without writing any code. In addition, SeedProd allows you to create sales pages, squeeze pages coming soon, and launch pages and pages under construction for your website.
4. WP forms
WPForms is an easy-to-use form builder. You can quickly use WPForms to add simple lead generation forms to your website. Other WPForms lead generation features include survey forms, quizzes, and surveys.
5. Constant Contact
If you have a more extensive list or prefer the MailChimp alternative, give Constant Contact a try. You will get a lot of support to use this lead generation tool. On-going contact is highly rated for world-class support, extensive online training, and webinars to help you succeed.
VoilaNorbert helps you look up corporate email addresses, manage your leads and save a lot of time finding important contacts. All you need to do is enter your contact’s names and website URL. All your leads can then be exported, added into custom-made lists, and/or contacted directly from Norbert with advanced tracking tools to know if they opened or even clicked on your emails.
7. Right Inbox
Right Inbox is the email productivity tool that can be used with Gmail. With Right Inbox, you can schedule emails, track them, send mass emails, use email templates, and personalize your messages. Right Inbox is free, with some features reset every month.
8. Deskera CRM
Deskera CRM is an online platform that lets you manage sales and support processes with no hassle. For example, you can keep track of your leads gathered from marketing campaigns, then give customers the support they need after converting with the help desk feature. You can also customize and configure your own sales pipeline to ensure all your deals are effectively moving towards closure.
9. Troop Messenger
Team Messenger is a powerful team communication tool, which can be used for office chat, team collaboration, and instant messaging for both office and remote teams. By offering highly secure end-to-end chat encryption, it provides highly reliable features to support the user’s office chat experience. Features include Screen share, Burnout, Forkout, Video calling, Favorite Contacts, Groups, etc.
10. AVADA Email Marketing
When you’re a small business, email marketing is a great way to reach out to your customers. With AVADA Email Marketing, you can automatically send SMS and email marketing to your customers. That way, you can get in contact with them and strengthen customer loyalty, raise brand awareness, and provide a better service. In this new digital world, it’s easy to find a bug or have a question about your latest purchase.
AVADA Email Marketing has customer service available at all hours of the day. The company is an invaluable tool for businesses because it’s so easy to use, even for those who aren’t technically savvy.
Customer relationship management (CRM) is a kind of software used to manage your visitors, leads, and clients. What happens after your marketing campaign? After the visitor subscribes to your web form, clicks on your Facebook Ad button, or opens your email marketing? What happens next? How do you convert them?
The CRM is used to convert visitors into leads during a marketing campaign or even after they become leads and must be converted into clients. With them, you can create a detailed digital pipeline to segment your visitors and leads according to the stage they are on the customer’s journey and make a personalized communication for each of them. Also, it’s possible to integrate the tool with messenger platforms, like Facebook Messenger and WhatsApp, to contact your lead in the best way.
Our recommendation for you is amoCRM, a complete CRM system with all the tools and integrations you need to generate leads and make them become clients.
Below are some features of amoCRM.
- Integrates with Messenger platforms like Facebook Messenger, Email, WhatsApp Business, Instagram, Telegram, and WeChat.
- Can be used to complement other Leads Generating tools since it can be integrated with WordPress Forms, RD Station and ActiveCampaign.
- Create automation for sending emails and creating tasks to make your work easier.
- Allows you to create a personalized pipeline for your business.
- Provides communication with your colleagues inside the tool.
There are many advantages to using amoCRM to generate leads. If you want to know more, you can request a free trial for 14 days.
A Simple, fast, and accurate email validation platform to validate your email lists and remove invalid leads from your CRM. DeBounce helps you remove bad emails, including invalid, disposable, syntax, and spam-trap from your database and increase your sender reputation and deliverability.
Powerful integrations with nearly all famous CRMs and ESPs such as Mailerlite, Mailchimp, Hubspot, WordPress, and more help you easily integrate DeBounce with your beloved sending platform. DeBounce has more than 1,000 positive reviews on TrustPilot, which indicates how much it could be useful for your marketing strategy.
An extensive chatbot and live chat platform that generates leads from your website and other social media channels, 24*7. Your FAQs can be configured, and the chatbot will handle 99% of your customer queries. You can also enable live chat to have real-time conversations with visitors who want immediate help. It integrates with 14+ channels, including WhatsApp, Facebook, and other channels.
StoryXpress is a video platform for sales and marketing teams. Using StoryXpress, you can create videos, host them in a premium, ad-free space, and add lead generation forms to collect responses. Be it for your outbound sales campaigns or marketing newsletters, marketing videos can be a great way to attract leads.
Brosix is an all-in-one instant messenger that works effectively as a collaborative and team communication tool for businesses. This award-winning software offers a wide range of features to ensure that team communication is secure, fast, and can be controlled. Whatever the industry, Brosix caters to your confidentiality needs by guaranteeing full encryption on all networks.
Brosix is well-suited for collaboration needs, allowing teams to enjoy unlimited size P2P file transfers, screenshots, screen sharing, voice and video calls, text chats, group chats, broadcast messages, whiteboards, remote desktop, and more. These features are available across all devices (iOS, Android, Mac, Windows, Linux, and Web), making this software especially useful for remote work and teams.
Groupboss is automation software that helps to generate unlimited leads from Facebook groups. This lead generation can be done by adding the Facebook group qualifying questions feature. A group admin can set a maximum of three qualifying questions for the new members. In any of the questions, an email can be asked. Once the member is approved, these answers cannot be stored in any place as Facebook doesn’t have any feature like this.
However, using Groupboss, all the answers to the Facebook group questions can be collected to a Google sheet, Groupboss dashboard, and emails in the email marketing autoresponders with a single click.
Baluu is a booking software that helps you manage your time and meet with prospective clients in a professional manner. The software eliminates the need for back-and-forth emails about scheduling meetings and phone calls. The system allows you to create a calendar of available times when your prospects can meet with you and then send them an invite. This will save you from having to read through multiple emails back and forth to find a time that works for both parties.
The scheduling tool also allows for multiple users, so if your company has multiple people who schedule meetings and phone calls, the system can be used by anyone in the office.
Wrapping it up
Lead generation software is essential for any business looking to generate quality leads. Brands need to be able to keep up with the evolving digital marketing needs of buyers. Many tools can help with this. Some are free, others have a low one-time cost, and some require a monthly or annual price. These services offer different ways to target potential customers, including email marketing services and social media management tools. I hope this article about lead generation software helped you decide and choose the best tool for your business.
Andrej Fedek is the creator and the one-person owner of the InterCool Studio. As an experienced marketer, he is driven by turning leads into customers. His goals always include White Hat SEO. Besides being a boss, he is a real team player with a great sense of equality.
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