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It is not a new thing to say that the mobile industry is growing quickly. There are more than 4.7 million users of the gadget. The more mobile users, the more need for well-updated applications. App usage and smartphone penetration continue to rise steadily, with no indications of decreasing in the near future. Add in the 1.14 billion tablet users throughout the world, a figure that has increased by 36% in the last six years. Let’s talk about 7 mobile app development challenges.

If you look up from your phone for a second during the day, We are sure you’ll see that everyone else is staring at a mobile device. According to research, the average American checks their phone every 12 minutes. One in every four minutes, 10% of individuals check their phones.

The app development market is rapidly expanding, and to live and prosper in this digital Darwinian era, you must keep up with the latest development trends. One of the mobile app development trends in 2023, according to the expert state of digital transformation 2020 study, is that mobile is the key to digital media success. Mobile is radically changing I.T company’s structures, operational strategies, and marketplaces at an alarming rate today. Revenue from mobile apps is anticipated to reach $693 billion by 2023.

Let us have a look at the best trends that you need to follow in 2023:

Using Mobile Smartphone App.

1. Developing Foldable Apps

With Samsung’s announcement of a foldable OLED display, operating systems are preparing to exploit this technology to improve smartphone experiences

According to Samsung, hundreds of the best mobile app ideas have been optimized for the Galaxy Fold.

Since the keyword in 2020 was “foldable phone,” you’ll need to prepare your mobile app development strategy so that it operates well on foldable handsets — a difficult mobile app development trend in 2023.

Unfolding The Smartphone To Create A Wider Screen Can Benefit Users In The Following Ways:

  • More area for a comprehensive and immersive experience necessitates a larger screen.
  • A user can utilize multi-windows to complete numerous things at the same time.

Foldable smartphones may reap maximum benefits by simply extending the screen size of video streaming and gaming apps or by utilizing the extra area to deliver more information and controls.

2. Artificial Intelligence (AI) and Machine Learning (ML) (AI)

FaceApp, the well-known smartphone application that rocketed to prominence overnight due to its outstanding usage of Artificial Intelligence, is well-known (AI). It applies filters to a user’s photo to depict how they might appear as they grow older, younger, etc. The app’s total income was $1 million as of October 2019.

AI and machine learning have been among the most popular mobile app development developments for the past several years.

Popular smartphone apps like Replika, Cortana, and Google Assistant have recently dived further into this subject of mobile app development trends to find success.

In reality, when Deep Learning and Machine Learning work together, they can provide vital data and real-time analytics to mobile app development initiatives.

3. Chatbots

More than half of purchasers desire more do-it-yourself (DIY) personalized service solutions to make online purchases go faster. Chatbots are an excellent approach to enhancing customer relationship management in this way.

By 2023, the integration of chatbots with mobile apps will have progressed from a primitive state to a battleground.

The Google Play Store now has roughly 2.5 million applications, while the Apple App Store has about 1.8 million. However, you’ll be surprised to learn that just a handful of applications has included chatbots to provide superior UI/UX services.

4. Integration Of Wearable Apps

Wearable technology is popular all around the world. The number of linked wearable gadgets hit 453 million in 2017 and is anticipated to reach 929 million by 2023, according to Statista. We may anticipate wearable apps to become a significant part of our daily lives as technology advances.

Apple just revealed its WatchOS upgrade at the WWDC conference. Apple Watch apps will have their own App Store and will no longer require a partner iOS app. This definitely indicates the emergence of wearable technology, which is expected to be one of the big mobile app development trends in 2023.

5. Apps For IoT-Enabled Mobile Devices

IoT is a network of interconnected smart devices. Furthermore, Google’s acquisition of Fitbit for $2.1 billion and partnership with Nest, a maker of home security cameras, show that the corporation is moving quickly to embrace IoT technologies.

Using a mobile app.

6. Wallets For Mobile Phones

Mobile wallets such as Apple Pay and Google Wallet will undoubtedly drive purchases until 2023, owing to the widespread usage of smartphones and customers’ desire to migrate to smartwatches. As a result, demand for mobile wallet applications (a prominent mobile app development trend in 2023) will increase during the next 12 months.

According to research, the total amount of mobile wallet transactions in 2018 was $4,296 billion. By 2023, this figure is expected to have risen to $13,979 billion. Mobile wallets are being used by major companies such as Samsung, Apple, and Google to provide a safe and simple platform for money transactions and bill payments to their customers.

7. The Security Of Mobile Apps Is Getting More Attention

Yes, we know it’s nothing new, but with Uber coming out of the closet and acknowledging the hacking incident, as well as Facebook and Google admitting security flaws, businesses will be seeking to invest more in cybersecurity, which is directly tied to data protection and privacy legislation. As a result, one of the top mobile app development trends in 2023 is digital security. For example, Facebook’s stock dropped 8.5 percent in 2018 after it was discovered that it had collaborated with Cambridge Analytica in a data breach affecting its users. 


Google Play, Apple App Store, Windows Store, and Amazon App Store already have a thousand mobile apps. The mobile app business will continue to grow at a quick rate as a result of all of these mobile app development developments.

As a result, it is critical for mobile app development company executives to keep a check on the latest technologies. They need to stay updated on what needs to be done to increase their sales. Also, the best thing that these developers must understand is how they can help the customers grow. The growth of mobile apps will be steered by burgeoning mobile app platform development tools, increasing backend platforms, microservices, and new hardware capabilities.

Guest Post Author Bio

Saurabh Sharma is a Digital Marketing Executive at Arka Softwares, a leading mobile app & drupal development company. He has 2 years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest app development technologies.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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