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An appealing and successful eCommerce strategy is to make sure that people can find your website; to achieve that, the most important—and hardest—tactic is SEO (search engine optimization). Today we are going to talk about some SEO strategies for eCommerce website development.

Here are Ten Techniques To Take Your eCommerce SEO Strategy To The Next Level.

1. Perform A website SEO Audit

To do good SEO, you have to modify your efforts regarding your audience’s interest. The best place, to begin with, when it comes to advanced SEO is a systematic SEO audit. It will review your current analytics and identify the pages that are bringing your site traffic and which pages are underperforming. The SEO audit also identifies the technical issues that need to be fixed.

Perform A website SEO Audit

2. Allow Reviews On Product Pages

Allow reviews and feedback on your product pages as they are social proof that helps increase purchases and add legitimacy towards your brand and products.

Moreover, reviews help your SEO because they add more words to the page, usually including relevant keywords that help signal to Google what your page is about.

Backlinks are the primary aspect of SEO. But as they depend on getting other websites to link back to yours, they’re hard to earn.

To organize and improve upon your eCommerce backlink strategy, analyze what links you’ve already earned. What websites are linking to your competitors? What pages do they link to, and what anchor text is being used?

4. Include Long-Tail Keywords In Your SEO Strategy

Try to emphasize long-tail keywords in your strategy. For example, a keyword like “morning exercise to stay healthy” will be easier to target in your SEO efforts than “exercise successfully.”

5. Use Schema Markup

Schema markup provides a way to give Google more information about your page. And it helps Google display relevant details about the page on the SERP, making it more likely that people searching will click through.

Schema markup gives you a way to supply details directly to Google, increasing the chances that the information you want customers to see pops up before they even click.

Google has changed the layout of the SERP based on the perceived search intent of the keyword. If they’re pretty sure the searcher is looking for local businesses nearby, the SERP will be dominated by a map with nearby relevant options.

7. Create Strategic Product Categories For SEO

Create more pages targeting keywords that will also enhance traffic to your product pages by thinking carefully about all the categories your products fall into. Each category type your audience is interested in is an opportunity to create a page that targets that keyword, provides relevant information, and links to all of the products that fall under that category.

Create Strategic Product Categories For SEO

8. Create Content Around Specific Products

While good content marketing brings more focus, helps, and attracts more traffic, product-focused content provides more opportunities to target keywords. Content related to the specific products you sell can help drive traffic most likely to convert.

9. Partner With Relevant Brands And Influencers

Link building is the hardest but the most critical part of SEO for gaining any traction. The root of successful link building is making relationships and contacts.

Try to find brands in a similar space to yours that you can partner with; starting relationships with other brands increases the likelihood that they will share and link to your stuff.

Like other eCommerce web development businesses in your space, look for influencers covering topics relevant to your brand and audience.

10. Create Comparison Content

From the fear of losing customers, some brands shy away by mentioning their competitors. Still, before buying, a consumer spends time in the research phase, and the part of the research includes figuring out how two similar products compare.

By creating comparison content, you can capture the traffic of people at the buyer’s journey stage. Be honest while still emphasizing what’s great about your product.

We hope these SEO Strategies For eCommerce website development help you with ranking your eCommerce website. Of course, call us at 314.849.6969 if you need SEO help.

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SEO Strategy For eCommerce Website Development FAQs

What Is The SEO Strategy For A New eCommerce Website?

The best eCommerce SEO strategy includes Keyword research to find the types of keywords customers are searching. Site architecture based on your keyword research. On-Page SEO through strategic keyword optimization in meta tags and content.

How Does SEO Help In eCommerce?

eCommerce SEO is a free way of getting more traffic to your website by making it more visible on search engine result pages (SERPs). A well-ranked page will receive more traffic, so you want your page to rank as high as possible.

Are WordPress Sites Good For eCommerce SEO?

WordPress Has SEO-Friendly Themes. Keywords and metadata aren’t the only components search engine spiders examine for relevance. Another hugely important thing they look for is good webpage design. When you use WordPress, you never have to worry about optimizing your eCommerce site design for SEO yourself.

Should You Index Product Pages?

You may want to consider putting a NO INDEX meta tag on product pages that you can’t write unique content for. If you have thousands of product pages that you either can’t get to or will be out of inventory in a matter of days, then certainly consider keeping them out of the search engines.

Is SEO Good For eCommerce?

Yes! It provides you with a way to reach your target audience without paying for ads. Once you get people to your site, you can delight them with your high-quality products, intriguing copy, and motivating calls to action.


About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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