A young entrepreneur approached Matchbox with an idea for a new product of and needed help getting the Telugo branding ready to present to investors. We took the opportunity to develop a brand and marketing strategy in order to properly introduce Telugo to the market. Continue reading to see our strategy and process for how it all came together.
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Telugo Branding
Telugo is a bold, spontaneous brand that evolves and changes, just like the marketplace.
Organic letterforms symbolize the ever-evolving traits of the marketplace.
The Telugo “u” represents the bond between consumer and retailer. The “u” always stand out.
Inspiration
- The dependability and simplicity of street signage.
- The soothing blue of the sky partnered with the bold yellow-orange of the sun.
- Vibrant South American street art.
- Lens flare off camera flashes and sunlight.
Credits
Company: Matchbox Design Group
Brand Strategy, Art Direction & Design: Amanda Miller & Kendra Reed
Copywriting: Randy Lutz & Amanda Miller
