Cantor & Burger Injury Law Firm


Organic Optimization Case Study Done For Cantor and Burger by Matchbox Design Group

This well established Saint Louis law firm needed an update to their existing WordPress web presence. Our job was increase SEO effectiveness through speeding up load time and integrate responsive functionality. The site was full of fantastic content and our team just needed to make it work better by using organic optimization! Take a look at this Organic Optimization Case Study.

The firm had recently purchased some targeted domains that they were looking to launch as highly targeted blog/microsites. With the intent of propping up their main domain and getting leads through these sites, we developed on WordPress Multisite to make the management easier as well as siloing access. During the conversion, we also helped give pointers on how to make each page convert better and offered guidance on additional calls to action.

Organic Optimization Case Study — Sees Results

After the process was complete we got to work on organic optimization. A year over year analysis revealed that organic lead conversion went up 50% in addition to nearly 100% increases in Sessions, Users, and Page-views. Search engine optimization was a huge success for Cantor and Burger and shows the power of a successful SEO campaign. Our clients were happy with their success and had many keywords in Google’s map results and in the top 5 results on Google.