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A young entrepreneur approached Matchbox with an idea for a new product of and needed help getting the Telugo branding ready to present to investors.  We took the opportunity to develop a brand and marketing strategy in order to properly introduce Telugo to the market.  Continue reading to see our strategy and process for how it all came together.

Do you have any branding needs?  Give us a call or use the contact form on our site and tell us about your project!

Telugo Branding

Introduce Telugo as a brilliant online application that lets you reap the rewards of shopping through consolidation.


Telugo is a bold, spontaneous brand that evolves and changes, just like the marketplace.


Organic letterforms symbolize the ever-evolving traits of the marketplace.


The Telugo “u” represents the bond between consumer and retailer. The “u” always stand out.


Arial brings dependability and Sho brings originality.




  • The dependability and simplicity of street signage.
  • The soothing blue of the sky partnered with the bold yellow-orange of the sun.
  • Vibrant South American street art.
  • Lens flare off camera flashes and sunlight.



Company: Matchbox Design Group

Brand Strategy, Art Direction & Design: Amanda Miller & Kendra Reed

Copywriting: Randy Lutz & Amanda Miller

Categories:  St. Louis Website Design

About the Author

Cullen Whitmore


Cullen is a master of process and is relentlessly monitoring the emerging development and engagement trends, UX best practices and platform capabilities. His passion is to architect and develop custom solutions and processes that empower our clients to grow their businesses.

View more posts by Cullen or check out his profile.