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User-generated content, otherwise known as (UGC), is a situation that helps consumers and the brands they purchase, using realtime image moderation API. UGC is a legitimate marketing technique that will become a must-have for successful brands shortly.

Because this is a popular topic, we decided to hold a live Twitter chat on the subject of UGC to get a feel for the opinions of other marketers and discuss ways to leverage it.

What Is It That Makes UGC So Attractive For Both Companies And Consumers?

As was stated before, UGC is a win-win situation for both. Marketers employ their audience to show them what and how to market.

It’s how you can achieve two aims at once. You obtain content while interacting with your customers at the same time!

The most beneficial part is that this type of content is the most trusted by people – the content is genuine, believable, and no cost to marketers.

What Are Some Of The Most Important Reasons For Using UGC As Part Of Your Social Tactics?

Two young male bloggers create user generated content

Consumers rely on content from other consumers more than they do content from brands. At a time in which social media feeds at light speed, a portion of UGC could attract them and persuade them to buy something.

Research confirms this fact. According to information from Photoslurp, user-generated pictures are five times more likely to create new customers than non-UGC.

When you share out UGC, you’re not only interacting with your potential customers, but you are making them feel as if they matter. Remember, though, that before you share the content of someone else, you need to ask them for permission. Getting permission will usually not be a problem as most people would be appreciative and would enjoy the attention; however, it’s still important to give them a choice in the matter.

There are lots of positive reasons to entertain the idea of UGC, but how do you run an effective #UGC campaign?

What Are Generally The Best Practices For A UGC Operation? What Are The Dos And Don’ts?

Best practices for a UGC operation

There are a vast number of reasons to target your marketing endeavor on UGC. Give your audience salacious content, colorful pictures, entertaining packaging, or virtually anything worth showing. Offer them some good reasons to share your company’s brand on their media outlets and start using their content to maximum advantage.

There are many other benefits of User Generated Content. Making this an integral part of your marketing and standard business procedure will bring a hearty return on your investment. UGC is no longer just a novel idea. It is being used daily to advance the interests and increase the revenue of the most successful businesses everywhere.

You can even gather the most interactive, useful, and effective UGC and manage it all in a library of content, using different forms of social media.

It is also possible to integrate UGC into all your online and offline communications. It may be possible to display UGC in screens, emails, websites, and more.


About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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