Planning a marketing event is a great way to boost your business, but it’s also an incredibly stressful endeavor. Even if you’re experienced in running this type of event, there are many moving parts to keep track of. This can get overwhelming very quickly; it’s important to stay organized to curtail any potential issues. Utilizing a mobile event app can help streamline these processes, ensuring everything runs smoothly.
Today’s checklist will help you better grasp what you are setting up and how to do it most effectively. Work through it to make sure that you are as prepared as possible for your upcoming marketing event.
Pre-event planning is easily the most important part of planning. During this stage, you’ll be planning every stage of the event.
Before you even start setting up the actual event space or online portals, you want to ensure that you have done all the necessary prep work.
From planning the day to inviting guests and printing out event flyers, you need to do an ample amount of prep work leading up to the event.
For most events, pre-planning will start at least six months before the event. Events can be planned more quickly, but that’s not always going to be easy to do. Consider this as you’re thinking about events.
In-Person Events
If you’re going to be hosting an in-person marketing event, there are specific needs that you will need to fill in order to make sure that your event is safe, orderly, and fun.
The event type will determine what precise items you need, but this checklist will help you to make your plan so that you don’t forget anything important.
Staff: What type of staff will be needed to run the event, and do you have them scheduled?
Decorations: How do you plan to theme the event, and what will you do to set this up?
Crowd Control: Do you have what you need to direct the flow of traffic, keep people in specific areas, and ensure that no one will be in danger?
Refreshments And Seating: Are you having a meal, and are things planned for a seated event if necessary?
Online Events
These days, online marketing events are often more popular than in-person events. Planning an online event might appear to be less stressful at first, but different types of considerations need to be made when setting things up.
For those planning an online marketing event, it’s essential to have a thorough understanding of what video conferencing is and the technologies involved. This ensures efficient communication delivery, avoiding technical glitches on the event day. Leveraging the latest in video conferencing can transform your online events into highly engaging experiences.
Overall Event Checklist
Now that we’ve learned a bit more about event planning, let’s run through a broad checklist of everything that you should consider along the way during your event planning.
Remember: every event is different. This means that no singular checklist is going to be a perfect match for your planning. Instead, treat a checklist as a template for creating a better one for you and your team.
Idea Formation
Establish event goals and parameters for how you will analyze the event’s effectiveness.
Set a budget.
Plan your event theme.
Plan the schedule for each day of the event; be as specific as possible.
Event Location Planning
Research event venues, pricing, and availability; book location.
Get proper contracts and licensing in order for the event location.
Plan event decorations.
Determine if you need more event industry support, such as videographers or photographers.
Sponsors, Guests, and Entertainers
Consider inviting speakers or entertainers; research and invite the best fit.
Determine any potential sponsors and how you will handle them; send out sponsor proposals.
Set up contracts with all invited guests, entertainers, and sponsors.
Team Organization
Plan your team, establishing who is responsible for what.
Determine if you want to hire an event management company.
Consider what type of staffing you will need for the event.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.