Reaching your customers in today’s modern market means knowing how to traverse and leverage multiple channels. 87% of today’s retailers believe that an omnichannel marketing strategy is crucial to success. That’s because customers are constantly jumping between avenues. They use everything from social media to podcasts, video marketing, and marketplaces. The easier it is for… Read More

Did you know that customers switching companies due to bad customer service costs businesses $1.6 trillion in the U.S.A alone? A positive customer experience is critical in gaining the loyalty of customers. Customers who are loyal to a particular brand are five times as likely to purchase from them again and are four times as… Read More

The modern customer wants and needs the entire process of making a purchase online to be as simple and straightforward as possible. Fail to offer complete and unhindered convenience when it comes to selling products and services, and you risk losing potential customers and driving existing ones to your competitors’ websites. If your goal is… Read More