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The last year has been tough on many small businesses around the world. Some managed to stay afloat throughout the pandemic, and others, unfortunately, had to close their doors for good. Yet some have stayed in that grey area where they are still open but have no idea what 2021 has in store for them. If your company is still operational, congratulations, now’s the time to start investing in a 2021 success strategy by improving your sales process and securing your position in the market. Today we are going to help you learn more about small business insurance, we are no experts in this subject.

To do this, you have to invest in the solutions that will protect your company from common pitfalls and financial troubles. One of the best investments you can make is to get the right insurance for your small business. There are many types of policies out there intended to cover companies in different scenarios, and today, we’ll be taking a look at the most important ones in the 2021 landscape.

Your goal is to protect your business, improve conversion rates, and survive in the new normal, and here are the insurance types that will help you maximize gain and minimize expenses.

Event Cancelation Insurance

Let’s start with a type of coverage that many business owners forget to acquire until it becomes too late. Throughout 2020, companies have been forced to cancel corporate events, speaking engagements, meetups with clients, and many other events that could have brought them recognition and success. Needless to say, canceling events is a costly decision, and the repercussions of such decisions will be felt for months and even years to come.

Event Cancelation Insurance

In 2021, as the pandemic continues to rage on, we can expect businesses to continue canceling their events, albeit to a lesser degree. Nevertheless, should you be forced to cancel an event that you have been planning since last year and have money riding on, you should be adequately compensated by your insurer. Be sure to get an event cancelation policy that specifically includes COVID-related cancelations in order to avoid this big financial pitfall.

Cyber Insurance

Now that the majority of companies, regardless of their size, are forced to expand into the online world, there is a greater risk of cybercrime in the business world. Small businesses have to adopt a digital mindset in order to stay competitive and capitalize on digital marketing and sales in the new normal. It’s the only way to survive in a time when people are required to stay indoors and shop online.

However, it’s not just that cybercrime is a threat, it’s also important to remember that any downtime in the online world can break business continuity. This leads to financial expenditure, so it’s important to have a cyber insurance policy that will cover these unforeseen losses and protect your company’s financial well-being.

General Business Liability Insurance

Just like a downed computer system or an unresponsive corporate server can cause business disruptions, so can any other unforeseen circumstances – natural or human-made. General business liability insurance covers your company against all common types of business disturbances, and some of the best insurance offers out there will cover you in case of property or third-party damage, and more.

This is an essential insurance policy that you should have at your side all year round, especially during the pandemic. There is no telling what can go wrong, from personal injury to property damage and beyond, so make sure you have general business liability insurance to cover the expenses of legal actions against your company.

Directors And Officer’s Liability Insurance

Next on the list of important insurance policies is another type of coverage that protects you and the key actors in your business. Specifically, the directors’ and officers’ liability insurance protects these important decision-makers from legal liability should the shareholders conclude that the COVID-19 situation was handled poorly.

Directors And Officers Liability Insurance

If your shareholders come to the conclusion that your directors and officers did not manage the COVID-19 crisis in the best possible way, and that subpar management caused financial distress, these leaders can be sued. The director’s and officer’s liability insurance protects your decision-makers and covers the expenses of legal action, allowing you to focus on keeping your business on the right track.

Business Auto Insurance

Lastly, if you have company vehicles, then you need to have business auto insurance. This coverage will protect your company’s fleet in case of accidents and damage caused by environmental factors or human error.

Maintaining business vehicles without insurance is a surefire way to lose money and pay for expensive repairs out of pocket, which is never a good thing for a small business. Invest in a commercial auto insurance policy to protect your corporate vehicles throughout the year.

Wrapping Up

It goes without saying that every small business owner should invest in the right insurance. These are the most important insurance options in the current business climate, so make sure to have them on your side to protect your assets in 2021 and beyond.

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Categories:  St. Louis Small Business

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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