If you’re looking for innovative ways to improve your business prospects, mobile apps are more than worth your time. There are many benefits of mobile applications for your business.
The Importance Of Mobile Apps For Business Markets
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Our world is constantly changing. Business owners have to acknowledge this fact and use it to their advantage. Today, more than 3.8 billion people own and use smartphones. In 2020, users downloaded 218 billion mobile apps. This reflected on spending – it grew by 20%, setting a new milestone of $142 billion.
As you were reading these staggering numbers, you were probably thinking – what is the importance of mobile apps for business?? The rise in mobile phone ownership, app downloads, and consumer spending all signify that the mobile market is rapidly expanding. A growing market, in turn, indicates there will be an increasing demand for more apps and services.
All of these factors lead to the conclusion that it’s the right time to invest in the development of your own mobile app. After all, anyone who wants to optimize and grow their business has to follow the dictates of the ever-changing market.
The importance of mobile apps for business is clear. It’s time to make an investment into an app. But, let’s take a more detailed look at the benefits of mobile applications and how they can help your company.
Benefits Of Mobile Applications
Expand Your Market Share
Any business owner knows that attracting new customers is the hardest part of the job. According to a Think with Google study, 26% of users search for products or services on an app before resorting to a search engine. One of the benefits of mobile applications is that it expands the network through which users can learn about your business and ensures you will be among the search results.
By practicing ASO (App Store Optimization) techniques, you can increase your rank in the App Store, which leads to new, organic user acquisitions. By using paid advertising, you can attract users directly to your app.
Build & Strengthen Brand Loyalty
Today, websites for businesses are a necessity. But, they are a one-size-fits-all solution, intended to cover as much of the market as possible. Mobile apps, on the other hand, are not. Some of the primary benefits of mobile applications are that they are much more accessible and interactive than traditional websites. By acquiring user data (with permission, of course), you can tailor the user experience to individual needs. This, in turn, leaves your customers feeling more like VIPs than faceless buyers.
By strengthening brand loyalty, you can turn your customers from an unrelated group into a community-focused around your company. This is the best possible marketing strategy you can practice, as satisfied customers become brand ambassadors, spreading the word of your products and services to their friends and family. The importance of a mobile app for business is that it cultivates and evolves into a community where customers can gather.
In addition, the importance of mobile apps for business is that it provides ease of communication with both your company and your products and services. This is very important for metrics – eCommerce and marketing platform Yotpo states that 36.5% of buyers spend more on products as a direct result of brand loyalty.
Increase Sales
Owning a mobile app provides an opportunity not only to increase the sales of your products or services but also to earn additional income. By collaborating with an app development company, you can ensure a streamlined customer experience focused on a simple and intuitive purchasing process. The less time a customer spends navigating various menus, the more likely he is to make a purchase.
Additional benefits of mobile applications include monetization of your mobile app. There are plenty of monetization options, but the most popular strategies include in-app purchases, in-app advertising, freemium, and paid app. By providing an easy-to-use and quality app, and by establishing a strong sense of brand loyalty, you can ensure that users will pay to use it.
But, keep in mind that in-app advertising can potentially damage brand loyalty and if users see products of other companies in your app, they are not focused on your message.
Provide Direct Contact With Your Customers
Speed of communication is crucial in today’s busy and information-oversaturated world. Instead of relying on visits to your website hoping to spread your message, owning a mobile app provides a direct line of communication with your customers. Through it, you can send messages, notifications (offers, discounts, new products), and content to your users.
While in-app chat can be one of the best ways to communicate with your app users, you may consider using SMS to discuss specific discounts or new products. This guide by Sendbird that examines the positives and negatives of in-app chat vs. SMS can help you decide which option is best for your brand. With that said, if you already have an app, it’s probably in your best interest to use in-app chat for most of your correspondence.
Additionally, utilizing user data enables you to personalize and customize your message to the preferences of each user. Such communication, in turn, leads to enhanced customer loyalty, as customers always appreciate being treated as individuals. Using such a human-centered design approach will make your company seem compassionate and caring, and your customers feel valued. This alone makes using a mobile app an invaluable tool.
Final Thoughts On The Importance Of Mobile Apps For Businesses
Studying the current trends, mobile phone and app usage will only increase in the coming months and years. There are numerous benefits of mobile applications and investing in a mobile app now can help you optimize your prospects and grow your business. As in every other race, it’s better to join in early and get a head-start.
