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This year was a wild period for many small business owners. Most of them had to recover from the negative effect of the global pandemic and find new ways to boost their income. As a result, new digital marketing and tech trends have slowly begun to emerge, allowing business owners to stabilize their cash flow and develop new strategies for business success.

In this article, we’ll talk about the six small business tech trends that will make your life as a business owner a lot easier. If you’re eager to determine how technological advancements can help you grow your business, stay tuned, and learn how to implement these trends by the end of 2021.

Technology-Assisted Customer Interactions

If you’ve recently started working from home, you already know how difficult it is to provide excellent customer service and respond to all your clients on time. However, new technological advancements can now help you provide quality service to all your customers without wasting your resources on labor. Although these customer interactions aren’t as personal and heartwarming as an average small business owner would desire, you should still consider investing in these technologies if you want to grow your business.

Customer interacting with a tablet.

For example, you can start making progress by considering a chatbot for your website. This technology can help you gain more insight into customer behavior and improve your availability. If a chatbot can answer the basic questions, your customers won’t require a human-to-human interaction every time they need something from your business.

What’s more, if you want a custom chatbot for your business and other additional goodies you can add to your website, it’s advisable to hire a Java Development Company and start working with experts who will show you how to use innovative software to grow your revenue.

Decentralized Operations

When the pandemic started, most business owners had no other choice but to allow their workers to work remotely. Fortunately, they realized that remote work is not as bad as it seemed, which led to the adoption of remote operations. Working from home allows both employers and their employees to thrive under new work conditions. For example, employees don’t have to waste their time and money on transportation, and employers don’t have to pay rent for their commercial properties.

On top of that, employees around the world now have a chance to successfully juggle work and private life while finding new ways to boost productivity. So, if you’re encouraging your workers to return to the office, it would be best to rethink your decision because your chances of convincing remote workers to be productive in an office are slim to none.

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Biometrics Security

As we began switching to remote work, employers had to invest in apps that allow them to communicate and share information with their employees. As a result, sensitive data is now stored in the Cloud storage, which inspired a lot of hackers to try to steal it.

Luckily for you and other fellow business owners out there, we have access to innovations that can add another layer of security to our data, transactions, and any other type of personal and private information. For example, if you give your customers the option to log into your store with a PIN or fingerprint and help them protect their credit card information if someone steals their phone, you can automatically increase customer loyalty.

Heightened Cybersecurity

Cyber attacks can harm businesses in many ways. Hackers can now steal your finances in a blink of an eye and put your reputation at risk if they manage to access private client information and their finances. With that in mind, every business owner should learn how to strengthen their businesses’ online security. You can do that by updating your software regularly.

If you aren’t satisfied with your current hosting provider, it’s advisable to find a more reliable alternative that will help you improve your website’s performance and speed. Those who need assistance can hire an IT expert to help them implement new safety measures and minimize the risk of cybersecurity breaches.

Internet Of Things And Cloud

In the insurance industry, the main focus is always on data and not having a data breach. Data helps drive underwriting, pricing, policies, and it can also improve security and help your business flourish. With the Internet of Things (IoT), carriers can collect copious amounts of actual customer data and use it to detect fraud, discover potential incidents and reduce human labor.

Network connection and cloud storage technology concept

These innovations also allow insurance carriers to leverage digital insurance capabilities and help companies such as Entsia offer clients a platform that will transform insurance distribution and data analysis by using the cloud.

Software Integrations

Last but not least, we need to mention software integration. Software integrations are crucial for every business because they open up seamless communication between various software applications. They’re everything you need to improve communication and efficiency, but they can also help you deliver excellent customer service.

What’s more, software integration is the process of bringing various software systems together, allowing you to create one unified system. With the growing demand for this solution, it would be best to start looking for new platform integrations that will help you save time and increase efficiency. Finally, technology integrations (like an expense management software) allow you to store and process more data in your accounting systems. If you’re looking forward to growing your business, you should seriously consider these technological innovations.


Trying to grow your business during the global pandemic seems almost impossible. But, if you surround yourself with loyal employees and invest in technological advancements that will help you save time and cut production and labor costs, your business will grow in 2022, and you won’t have to worry about financial or technical difficulties anymore.

Of course, every business is unique, so what works for some might not be an excellent solution for you. In addition, investing in new tech trends can be costly, which is why you need to make an informed decision before investing in technologies listed in the sections above.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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