Creating a competitive edge is one of the main goals most business owners have. The need for a competitive edge is what leads business owners to invest billions of dollars in online marketing campaigns annually. As the owner of a business, it is your responsibility to expand your knowledge of search engine optimization. When properly optimized, your website will receive an increased amount of traffic, which can turn into more sales leads. Let’s learn more about some professional SEO trends.
The world of search engine optimization (SEO) is constantly changing. Practices and techniques that were effective just a few years ago can become outdated in the blink of an eye. Below are some SEO trends you need to become familiar with if you want to retain your competitive edge in 2021.
Voice Search Is Growing More Popular
As you start to develop a customized SEO approach for your business, you need to do some research to figure out the type of devices being used to access the Internet. Over the past few years, voice-activated virtual assistants and devices have become wildly popular. Devices like the Amazon Alexa are in millions of homes in the United States. The people who use voice-activated technology are passionate about finding information without the need for cumbersome typing.
If you want to optimize your website content for voice search, you need to become familiar with conversational keywords. Landing your content in the Featured Snippet spot on a Google search engine results page will require you to answer commonly asked questions with your content. You need to realize that people using voice search will be phrasing their search queries in the form of a question. Anticipating these questions and answering them is a great way to maximize the impact of your search engine optimization campaigns.
Consumers Are Hungry For Video Content
Over the years, the average consumer attention span has shrunk considerably. The average person is far more likely to sit and watch a short video than they are to read a lengthy blog. This doesn’t mean that blog content is dead but it does mean that you need to incorporate more videos into your search engine optimization strategy. The key to getting search engine attention for your video content is highlighting target keywords in their titles.
You also need to make sure primary keywords are prominently featured in the description of your videos. As you start to develop new video content for your website, you need to make sure this content is short and to the point. If these videos feature rambling dialogue, then you will run a lot of potential customers off. Instead of trying to develop new video content with limited knowledge of this medium, you should consider hiring professionals to assist you.
The Power Of High-Quality Backlinks
The algorithm used by search engines like Google becomes more complex with each passing year. When crawling a website, these algorithms will consider various factors before ranking the domain in question. One of the main things search engine algorithms will consider is how many quality backlinks a website has. The more backlinks you have from reputable and authoritative websites, the higher your domain will inevitably rank on search engine results pages.
The key to gaining better backlinks is becoming familiar with the world of guest posting. Various authoritative websites will allow industry experts and business owners to post blogs on their domains. In these blogs, you can insert backlinks to your website. Instead of finding these websites and developing new content on your own, find an experienced guest post outreach professional to help you out.
Using the trends mentioned in this article will help you in your pursuit of search engine dominance.