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Sometimes, it can be difficult to keep up with SEO changes. This is especially true in the world of SEO because new algorithms and guidelines are constantly being released by search engines. However, there have been several long-lasting trends that have emerged over the last few years — and knowing them will help you maintain an edge over your competition. In this post, we’ll discuss some SEO tips for 2023 and what these trends are, and how you can implement them on your website today!

Create Unique Content

When it comes to creating unique content for your site, there are a few key things you need to keep in mind:

  • Don’t just copy and paste the same information from another site. It’s a big no-no! Google doesn’t like it and neither do your potential customers. If you were trying to find something online, would you want someone else using your hard-earned money on an inferior product that was just made by copying another company’s work? I didn’t think so!
  • Don’t use automated software to create content either. You’re better than that and so is your website! The best way is always going to be by hand-writing each piece of text yourself or having someone write it for you. No matter how hard computers try, they simply don’t have the same kind of creativity as humans do—or at least not yet anyway 😉 Did I mention how much more effective manually written content will be? According to studies conducted by Computerworld Magazine (which should really know what they’re talking about since they specialize in technology-related news), websites with more creative words tend towards higher rankings than those who copy others’ work; this makes sense because Google aims towards rewarding originality over plagiarism when ranking sites according

Make Your Website Responsive

Website design showing a responsive website. One of many SEO tips for 2023.
  • Make Sure You Have A Responsive Website Built.
  • Why? If you have a business or website that needs to be accessible by people who use mobile devices, then making it responsive is an absolute must. Most modern websites are, but if yours isn’t then this is the year to start working on one. According to Statista, in 2022 there were over 2 billion active mobile devices in use around the world – that’s approximately one-third of all humans on Earth!
  • How? While there are many ways you can go about creating a responsive design for your site (like using Bootstrap), we recommend using Foundation CSS Framework which has been specifically designed for this purpose and has been used by companies such as The Washington Post and Mozilla in their own web projects.

Check Out Matchbox Design Group’s Home Service SEO

Make Your Website Load Quickly

One of the most important things you can do to improve your SEO is to make sure that your website is quick to load. Users won’t stick around if they have to wait for a page to load, and in some cases, they may not even get any content at all if the site takes too long.

To make sure this doesn’t happen, you should use a content delivery network (CDN) like Cloudflare. A CDN distributes your files across multiple servers around the world, so they’ll be closer to where users are accessing them from. They also cache static files (images and media) on their servers rather than having them served directly from your site’s server.

This reduces bandwidth consumption by storing commonly requested content closer to end users than ever before; it’s like having thousands of mini mirrors instead of one very large mirror for everyone who wants information about yourself!

Keep Meta Descriptions And Title Tags Intact

Once you’ve got a handle on your main keyword, make sure to keep the meta descriptions and title tags consistent. If you change them, ensure that they’re still relevant to both your page’s content and the keywords being used to find it.

Meta Descriptions Explained

Meta descriptions are the description of your page that is shown in search results. It’s important for this description to include relevant keywords, but also give users a reason why they should click through from there into your site if they found what they were looking for (e.g., “Learn how SEO works” or “Get SEO tips“).

This helps increase the chances of someone landing on our site after searching for those terms rather than just another one with a similar meaning (i.e., “SEO Search Engine Optimization“). The best way to get started is by copying over any existing meta descriptions that already exist elsewhere on other pages within our website—which brings us right back around again!

Keyword Stuffing Is A Taboo

  • Keyword stuffing is a bad practice. It’s when you stuff your content with keywords in an attempt to game the search engines and rank higher. This practice has been around for decades, but it has always been frowned upon by search engine algorithms because it leads to keyword-rich pages that lack substance and often don’t provide any value to users.
  • You should never do it! If you do, Google will penalize your website by lowering its ranking in search results or removing it entirely from its index altogether.

Linking to internal pages is an important part of your SEO strategy, but it’s one of the most overlooked. It’s easy to forget that you need to link various pages on your site together if you want people to be able to find them!

Two red puzzle pieces representing internal links.

If you’ve got a product page, for example, make sure each product has links back to the homepage or category page where it belongs. The same goes for blog posts – make sure there are links at the bottom of each blog post that lead back up to your site so visitors can navigate easily from one piece of content to another.

And not only do you want internal links between some pages in your website (like product pages), but also between many different types of content like blog posts and landing pages or contact forms and FAQs…it all depends on what kind of content exists on your site!

Websites with good internal linking tend to look more professional because they’re easier for users who come across them while browsing around online (or even just through social media shares).

Semantic Search Will Improve Toward Search Intent

As highlighted above, Google’s algorithm continues to value search intent. Search intent is simply the user’s purpose behind their search query. This is often divided into four groups:

Table Of Contents

  • Information; seeking general information.
  • Commercial investigation; investigating commercial options.
  • Purchase; search with the intent to complete a purchase.
  • Navigation; search seeking to navigate to a specific known site.
A person holding a red credit card in front of a laptop.

Furthermore, in a continuous effort to improve the user experience, Google’s search engine already analyzes search queries in semantic terms. As such, results don’t merely rank based on exact keyword matches. Instead, many semantic factors weigh in:

  • Spelling
  • Singular/plural
  • Tense
  • Keyword order and synonyms

Naturally, this trend must inform our eCommerce SEO tips for 2021, given all its implications. Creating content with the specific intent of meeting users’ semantic criteria can be invaluable.

Mobile-Friendliness Will Continue To Dominate

A similar trend lies in mobile device usage. An increasing number of internet users navigate the web through mobile devices, which is only expected to continue. For eCommerce specifically, this factor is vital; between social media marketing and mobile searches, purchase intent increases continuously.

Nonetheless, mobile-friendliness is a vital aspect of SEO already. Google has stated this in no uncertain terms and even provides a mobile-friendliness test to make it easier for businesses.

Voice Search Will Surge

Following both of the above, voice search continues to surge in popularity. In this regard, consider the following statistics:

  • 27% of all internet users use voice search on mobile.
  • 55% of all households are predicted to own a smart speaker by 2024.
  • Over 55% of consumers use voice search to locate local businesses.

This trend is invaluable to note. Overlapping with semantic search, voice search hinges on the differences between spoken and written queries. As such, optimizing for spoken queries can present massive lead generation opportunities, fine-tuning your eCommerce SEO for 2021.

A black Amazon Echo smart speaker on a wooden table.

Local SEO Will Play A Vital Role

On the subject of local SEO, eCommerce can reap notable benefits from this somewhat underappreciated SEO type. Building a strong local consumer base is always lucrative, especially for small-to-midsize businesses (SMBs) – and eCommerce is no exception. Consider the following trends on this front:

  • 46% of searches with commercial investigation or purchase intent are for local businesses.
  • “Near me” searches have increased by over 500% in recent years.
  • 80% of local searches result in conversions.
  • 28% of local searches result in a purchase.

As such, while interest in international purchases will also continue to grow, the local market should not be overlooked.

Content-Length Will Continue To Increase

Finally, a shift in written content length has already been visible throughout 2022. Namely, the usual length of 901 to 1,200 words is steadily giving way to longer, richer content.

A miniature shopping cart with dollar notes next to a laptop.

It’s likely no surprise since Google appreciates valuable, informative content. 1,500 to 3,000 words seem to produce much better results in both visibility and engagement. Thus, you can note this trend and create more valuable, engaging content to boost your eCommerce SEO.

Organic SEO

Organic SEO intends to refine your content for search engines when they see no local search intent. It’s practically what we would refer to as general SEO, and it relies on over 200 unique factors. For the sake of text economy, consider the following among the main aspects of organic SEO:

  • Domain authority (DA) and Page authority (PA).
  • Content length and quality.
  • Keyword relevance and keyword density.
  • Content structure; headings, bullet lists, alt. tags.
  • Image and video content.
  • Loading speed and mobile-friendliness.
  • Security
  • Social signals; engagement, shares, user retention.

This is by no means an extensive list, and it doesn’t include paid marketing. However, establishing a solid organic SEO foundation in advance can prepare your eCommerce business for the future.

Local SEO

In essence, local SEO hinges on increasing local visibility for “near me” searches through local factors. Notably, queries without the “near me” component may still be informed by physical proximity. In this regard, consider the following local SEO factors:

  • A claimed Google My Business (SMB) profile.
  • Accurate and complete name, address, and phone number (NAP) information.
  • Locally relevant keywords.
  • Local reviews, citations, and backlinks.
  • Geographically focused content.

Perhaps most notably, apart from the trends mentioned above on local queries, local SEO provides increased visibility. Namely, it allows for more visibility on SERPS in Google Search knowledge panels, as well as Google’s ecosystem, including Google Maps. Finally, such pursuits as reducing load times and improving the user experience affect both organic and local SEO.

SEO Techniques Are Always Changing

The most important thing to know about SEO is that it’s always changing. It’s a constantly evolving field.

SEO Changes Are Driven By The Following Things

  • Google and other search engines.
  • Competition
  • The web itself.

These Are The SEO Tips For 2023 That Are Going To Be Needed

These are the SEO tips that are going to be needed in 2023. These are the SEO tips that will help you get more traffic to your website and these are the SEO tips that will help you rank higher in search engines.


If you want to keep your website at the top of search results, then it’s important to stay on top of these ever-changing SEO tips. Sometimes they may seem like a waste of time, but they’re really not. If you don’t take care of your site now then you’ll lose out on future traffic and conversions!

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Categories:  St. Louis SEO

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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