There is no denying that the SaaS market is growing exponentially at present. In fact, it is predicted that $145 billion will be spent on cloud application services in 2022. Today we will talk about SaaS social media marketing tips.
As a consequence, competition is going to be fiercer than it ever has been before, and you are going to want to make sure that some of that money is being spent on your software services.
With that being said, we have put together a collection of social media marketing tips that can help you to grow your SaaS business.
If you are not using social media, you are missing out on a huge opportunity to reach new customers and boost brand awareness. You can also gain valuable insights and manage your brand’s reputation. However, this is only going to be the case if you do social media marketing right. So, let’s reveal how to.
Identify The Right Social Media Platforms
There is no point in spending hours on end trying to master Twitter if what you should really be doing is devising a strategy for how to get more views on TikTok. You really need to hone in on the platforms that make the most sense for your business.
You may think that there are only around six or seven social media networks but there are actually way more than 100. It is impossible to focus on all of them. However, if you join as many of these networks as possible, you will end up spreading yourself too thin, which will dilute your marketing efforts.
It is definitely better to concentrate on quality as opposed to quantity in terms of social media. To determine what sort of channels you should be targeting, here are some key questions to ask:
- Where is your target audience?
- What sort of channels are your competitors using?
- What channels match up with your industry and your brand?
- What sort of content does your audience interact with?
Do not forget to consider audience demographics. Start with your existing consumer base and then search through your data on Google Analytics to gather this information. You will then be able to use it to narrow down your selection to just a couple of platforms that make the most sense for your business.
Make Sure Your Brand Is Consistent Across Social Media And Online In General
It is important to make sure your brand has the same tone across all of your online marketing efforts. If you have a witty and fun tone on Twitter but your website is very serious and mundane, it’s not going to gel or create the right impression, is it?
This is why it is imperative to establish clear guidelines that are easy to follow so you can make sure that your message is on-brand.
What sort of tone do you want your contact to reflect? You may want to have a professional tone if you are operating in the B2B sphere, for instance.
Brand guidelines can be a great help here. Whenever someone is writing a tweet or putting together a blog post, they will be able to refer to the brand guidelines so that they know what sort of tone to take.
Do not forget about your visuals as well. Using the same images and color palette on every platform is essential.
Work With A SaaS Marketing Agency
Of course, the best way to develop a growth-oriented brand is to work with a SaaS marketing agency. A professional agency is going to have the tools and experience needed to create an amazing brand for your business on social media.
It is up to you whether you want to entirely outsource this part of your marketing strategy or you want to have some in-house team members working on it. However, one thing is for sure; social media marketing is simply too much for one person to handle.
This is because social media has evolved considerably in recent times, meaning there are many responsibilities. Not only are you going to be engaging with prospects but you need to monitor brand mentions, analyze metrics, and work with influencers as well. This is a task too big for just one person.
This is why it makes sense to hire a team that has the experience and know-how to put together an effective social media strategy. They will have access to social media managers, data analysts, advertisers, community managers, and content creators, ensuring you have everything you need to give your brand a voice on social media.
Create Premium Quality And Eye-Catching Visuals
It is not easy to capture the attention of your audience on social media. If you do not generate interest, though, the vast majority of users will simply scroll past your content, failing to give it a second thought.
One of the best ways to boost engagement and get more views on social media is with eye-catching, high-quality visuals. In fact, HubSpot recently published a report about Instagram Stories, where they found that users were much more likely to go through to the end of a story that contained a mix of text, videos, and photos.
If you do not already add videos and images to your posts, you are going to be missing out on a massive amount of engagement. There are great tools like Piktochart and Canva that make it incredibly easy for you to create engaging infographics and visuals that you can use across social media.
Even if you are covering a topic that is rather dull (yet essential for your audience), adding images makes a huge amount of sense.
If you are dealing with data, infographics never fail to impress. A quality infographic can make the most complex data easy to understand.
And, do not simply stop at videos and images! Podcasts have also become a highly popular way of spreading the word via social media.
People have different preferences in terms of how they consume content. Therefore, using a range of different formats will help you in terms of making your posts stand out from the crowd and ensure you reach an even broader audience.
Get Your Audience Involved
The majority of brands today use social media to share and post their content. While there is nothing incorrect about doing this, it is wise to make sure that this is not all that you are doing on social media, as it tends to be very one-sided.
Instead, you need to look for ways to involve your audience so that you can increase your reach and drive measurable results.
Not only is this beneficial in terms of engagement levels and keeping people interested but it also gives you the ability to generate user-generated content. As the name indicates, this is any sort of content that is created by your users.
This sort of content will typically give your brand more credibility. After all, we are more likely to value the word of a customer or a user in comparison o a brand’s own marketing rhetoric.
Run Social Media Competitions
Last but not least, another piece of advice for you when it comes to making your business stand out from the crowd is to run social media competitions.
You could give the winner a year’s subscription to your software, for example, or you could give away a prize that is related to your industry. Either way, make sure the prize is a decent one that is going to prompt people to enter.
Social media competitions are highly effective because they really have a snowball effect, helping you to reach more and more people. This is because users are going to need to share, comment, and like your post in order to enter, i.e. they need to engage with you on social media.
Not only will your users be engaging with you, but they will share your competition post with all of their followers as well. It is likely that a number of these followers will see the competition post, follow your account, and enter the competition as well. And so the cycle continues…
This is a great way for you to reach more and more people and make a bigger impact on social media.
Final Words On Social Media Marketing For SaaS Businesses
So there you have it: everything you need to know about social media marketing for SaaS businesses. We hope that the information that we have supplied above will help you when it comes to building a winning strategy on social media.
The importance of this should not be overlooked. After all, you need to consider the fact that most people turn to social media today when they want to engage with businesses, ask a question, or find information on a product or service. Therefore, you need to ensure that your business is front and center.