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If there is one thing that 2020 has taught us, it is that you have to be able to adapt when times are tough. Having your own business can be greatly satisfying, but it can also be the cause of undue stress and anxiety. Today we are going to discuss creating a top marketing strategy in 2021.

Even when your business is doing good, you cannot sit back and relax. The markets are constantly changing and new ways of doing business, like automation to boost efficiency, are popping up around every corner. This is why you need a solid marketing strategy to stay with the times. Here are some tips on how to create one for 2021.

Looking Back At 2020

Not many people would want a repeat of 2020, but it would bode well for your company if you took some pointers. At the beginning of 2020, no one could have foreseen how the world would be brought to a standstill due to a pandemic. Businesses had to scramble to come up with strategies to stay afloat.

Looking Back At 2020.

Using past experiences to plan for the future is one of those things that always pays off. If you want to ensure that 2021 is better than 2020, then you have to base your marketing strategy on the previous year. If you think about it, there are not many worse things that could happen in 2021, but at least you will be prepared.

Manage Your Target Audience

In any business, it would be foolish not to consider your target audience when developing a marketing strategy. You would not have a business without the audience. Your target audience is not something that stays stagnant.

Get Personal With Your Ads

If there is one area that is drastically changing, it is the way that customers feel about how they are engaged. When you send your communication, ads, and content, it should be tailored for the individual. That does not mean that you start an email with the client’s first name. You really have to dig into their lives and start speaking to the things that you know about them. The only way to do this is with automation. The internet is rife with analytics and data that you can use to tailor your adverts to speak to an individual.

Set Reasonable Goals

Set reasonable goals.

Do not set your sights for the new year too high. Seeing that 2020 was a bit of a train wreck for many companies, many of them will want to play catch up and set unrealistic goals. This is the quickest way to feel overwhelmed when you see that you do not reach your targets every month.

Setting reasonable goals does not mean that they are not articulated well. Your goals need to be crystal clear and measurable. As you reach your goals, you will start to generate confidence and then you can adjust your new outlook.

Edit Your Old Content

Although this might seem like a no-brainer, updating the content that you have already put out is super important. As the year winds to an end, it is the perfect opportunity to update your old content.

You do not have to do everything in one go, but having a systematic plan is useful. You will not feel overwhelmed by it, and you will be able to track your progress. If you see that some of the content that is used to generate traffic is down, then rebrand and edit and make something new.

Plan With What You Have

Going into 2021, you might find yourself short on time and resources, but this should not be seen as a deterrent to developing a marketing strategy. Work with what you have and use the resources that you have available. For example, on Influence Digest you can find different articles related to marketing that will help you set new goals for 2021.

As far as what is possible, do not rack up any kind of debt to establish a new marketing campaign. Your time is going to be limited, so use your time to plan and do a decent job. 2021 is not the year where you want to go back to the drawing board.

Put Everything On Paper

Put Everything On Paper.

In the past, it might have worked for you to wing it and go with the flow, but 2021 needs to be penned out. If you are going to spend time developing a marketing strategy, then you should also write it down. Every detail of the marketing plan, including the time frame and money that is involved, should be put on paper.

This will serve as a reminder and a guide as the year progresses. It gives you an overview of what needs to be done. When things are looking up, you can also adjust the marketing plan accordingly.

Step Outside Your Comfort Zone

There is a multitude of marketing strategies and platforms and you have probably grown accustomed to doing your marketing in a certain way. In 2021, you should take time and diversify. Instead of relying on the content of your website and email lists alone, expand your horizons, and start to use social media to increase customer engagement.

Boost your brand awareness by posting content on multiple platforms, but ensure that there is continuity in everything that you post. Using social media to your advantage is not only effective but it does not cost much either.


This list of tips is by no means exhaustive, but these tips should get those creative juices flowing. The future is murky and anything can happen, but if you plan well, then weathering the storm will be a lot easier. It is when you go into a year without expectations that things go wrong. There is no way that you can plan for every possible outcome, but a plan in hand is better than none at all.

John Peterson

Is a journalist and freelance college essay writer with 4 years’ experience working with essay writing service UKbest essay writers UK and London magazine “Shop&Buy.” He is a professional mini-tennis player and has written the famous novel “His heart.” You can connect with him on FB.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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