Businesses of all sizes know the importance of effective marketing. Unfortunately, small businesses don’t have large budgets that can ensure the marketing department’s success. If a small business campaign fails, they might have to wait until the next quarter to try something new. Luckily, you don’t need a large marketing team or budget to market your business. There are endless options for finding the right campaign and strategy to reach your target audience and bring in more customers and leads. Here are 8 unique ways to market your business.
8 Unique Ways To Market Your Business
1. Inbound Marketing
Inbound marketing means creating valuable content to help educate your customers. The content you create isn’t limited to blogs, either. You can use videos, infographics, and even create your own tools to get your audience engaged. For example, Crypto exchange OkCoin does a create job of this on their page for NYCcoin.
This particular crypto price page isn’t a blog or video; it’s simply used to help prospective crypto investors learn about the crypto market without asking them to start investing right away. Educational content can help attract customers to your business while positioning your company as a resource they can rely on, which helps build trust.
Content marketing can be more effective than advertising when done right. Instead of buying ads in a marketplace where they’re among hundreds of thousands, you can start to create targeted content that showcases your business’ expert insight into an industry.
If you want to start investing in inbound marketing, it’s important to set clear goals and determine how you’ll measure them. You’ll also need to evaluate your content to determine which resources have the most impact.
Hosting events is another cost-effective way for businesses to build relationships with clients and employees while marketing products. You don’t have to spend thousands of dollars for them to be successful, either. Instead, you can have events inside your business. For example, corporate companies could hold a job fair and invite employees and stakeholders to speak to prospective candidates and then screen notable candidates as they go through the hiring process. At the same time, retail stores could host events based on what’s going on in the community.
Depending on your business, you may also host speaker workshops or webinars to help educate the community and position yourself as a thought leader in your industry. Hosting a speaker workshop can help you build relationships with the people in your industry. Additionally, if you don’t want to do something live, you can try webinars and present findings on a recent study or give another type of educational presentation.
3. Be Creative On Social
Social media marketing continues to change as businesses have a more difficult time getting their organic posts in front of their followers and potential customers. While you don’t need to have a profile on every social media platform, you should understand where your audience is and use the platforms they use. When you put in the time and effort to learn about your audience, you can build organic brand awareness for your company. Always ensure your posts are engaging when posting on social media, which means don’t constantly try to sell people your products and services.
4. Get Feedback
Many people begin the buyer’s journey on Google or Amazon, but others may still directly visit the website where they want to shop. No matter where your customers start their journey, they’re looking for reviews from other customers to understand whether or not they want to purchase a product or service.
Gathering reviews is not just a great way to build trust with new customers, but it can also help you improve upon your offerings. Listening to customer feedback helps companies understand what they need to improve on. For example, if you see multiple reviews about bad customer service, you’ll need to start figuring out ways to improve that area of your business.
Earlier, we told you to start developing content for your website to help attract new customers. However, it’s difficult to attract customers if you’re not optimizing your content. Search engine optimization (SEO) can help your content rank on search engine results pages (SERPs) to help your customers find your content when searching for keywords. There are many ways to get started with SEO on your own, but it’s always recommended to work with a professional SEO agency to help grow your website and rank on Google.
6. Paid Digital Ads
Advertising in print is expensive and difficult to measure. However, paid digital ads are much more cost-effective, and you can measure everything from the number of clicks on your ad to how many conversions your ad is responsible for. In addition, you have many options for digital ads and the types of ads, including Facebook ads, Instagram ads, LinkedIn ads, Google search and display ads, and many more.
7. Influencer Marketing
Influencer marketing takes social media marketing to the next level. Let’s face it; consumers are tired of hearing from brands, making it increasingly more difficult to reach them on social media. Influencer marketing allows you to partner with a thought leader in a specific niche who has thousands of followers who trust their insights. By leveraging these powerful relationships, you can start getting access to the influencer’s followers and potential new customers.
8. Email Marketing
Email marketing has the highest conversion rates of any type of marketing because it allows you to build better relationships with your customers and nurture leads.
Email marketing is more than sending one-off promotions; instead, you could use email marketing funnels to help convert website visitors by sending them an automated email based on actions they’ve taken on your website. For example, if someone gives you their contact information to receive an offer, you can put them into a funnel that allows you to follow up with them regularly.
The best part of email marketing is you can virtually set it and forget it. Once you’ve set up your funnel, there’s no need for human intervention until your customers are ready to talk to you.
In today’s digital landscape, marketing is more cost-effective than ever before. However, it’s up to business owners and their marketing specialists to find the best ways to reach potential customers. We hope these 8 unique ways to market your business will help you.
Guest Author – Julia Olivas graduated from San Francisco State University with her B.A. in Communication Studies. She is a contributing writer at 365businesstips.com where she loves sharing her passion for digital marketing and content creation. Outside of writing, she loves cooking, reading, making art, and her pup Ruby.