UI/UX Design
Designing Digital Experiences That Anticipate and Delight
From the first click to the final conversion, every interaction matters, and at Matchbox Design Group, we’re known as the best in St. Louis for UI/UX design that ensures your users enjoy the journey.
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Where Function Meets Form
UI/UX is a human-first approach to design. When a user lands on your site, you have a very limited amount of time to prove your value to them. If the structure of your site is confusing or they’re put off by its visual appearance, they will immediately bounce to a competitor’s site.
Our goal is to create a holistic web experience that entices users to stay on your site and travel further down the funnel to eventually complete a goal – whether that’s completing a transaction or inquiring about your service.
Every click, swipe, and scroll is crafted to feel natural.
We remove friction so your users can move smoothly toward action.
We simplify complex journeys into clear, enjoyable experiences.
How We Incorporate UI/UX Design Into Our Website Builds.
User Research & Personas
Every strong design starts with understanding your audience. We dig into who your users are, their goals, and their pain points so your site feels built just for them.
Information Architecture
A great site is like a well-organized library—everything is exactly where you expect it to be. We structure your content so users can quickly find what they need without frustration.
Visual Design & Branding
Looks matter, but not just for style points. We bring your brand to life with colors, typography, and imagery that not only stand out, but also guide users through the experience.
Interactive Features
The little details make a big difference. From button states to hover effects, we design interactions that feel intuitive, responsive, and fun!
Accessibility
Good design is inclusive. We follow accessibility best practices to ensure your site is usable for everyone, regardless of ability or device.
Great Design Starts With Great Designers
At Matchbox Design Group, we’re lucky to have Clara Hart leading the way as our in-house UI/UX designer. She teams up with the rest of our design crew to make sure every website we create is not only beautiful, but also effortless to use.
From local businesses here in St. Louis to clients across the country, we believe the best websites don’t have to be complicated. We’ve built a process that takes the guesswork out of design and puts the focus on what really matters—giving your audience a smooth, enjoyable experience.
Every Detail Matters When Shaping A User-First Experience.
At Matchbox, our UI/UX design services work hand-in-hand with development, content strategy and our St. Louis SEO team to create websites that are not only intuitive and engaging, but also built to perform.
A Website That Invites Exploration
For O’Fallon Parks & Rec, our challenge was to design a digital experience that captured the spirit of community while making it easy for residents to find what they need. We restructured the site architecture to simplify navigation, crafted clear user pathways for programs and facilities, and brought the brand to life with playful visuals and interactive elements.
The result is a user-friendly site that not only looks inviting but also enhances the overall experience—helping families, athletes, and community members quickly connect with the parks, activities, and events they love.
What We’re Working With
Here are a few of the UI/UX design tools that help us get the job done.
Figma
Lucidchart
Adobe
WordPress
Canva
UI/UX Design Questions?
Great question—we hear this one a lot. UI (User Interface) is the look and feel of your website—colors, buttons, typography, and layout. UX (User Experience) is the bigger picture—how easy it is for people to find what they need, complete a task, and enjoy the process. You really do need both. Beautiful design without usability frustrates users, and a well-structured site without good visuals doesn’t build trust. We combine both to create digital experiences that are easy, enjoyable, and effective.
For more information on this, read our blog post: The Difference Between UI and UX — And Why You Need Both
We start with research. That means learning about your users, your business goals, and what’s working (or not working) on your current site. From there, we map out user journeys, test different design flows, and create prototypes before we ever jump into final design. This ensures your site isn’t just designed to look good—it’s designed to work for your audience.
It depends on your site’s foundation. Sometimes a fresh coat of UI/UX design can go a long way without the need for a full rebuild. Other times, underlying technical limitations hold the design back. During our discovery process, we’ll review your current site and recommend the best approach—whether that’s a full redesign or targeted improvements to boost usability and engagement.
A successful UI/UX design strategically combines appearance with performance. We track things like time on site, bounce rates, conversion rates, and ease of navigation. More importantly, we look at whether users can quickly and easily accomplish what they came to do—whether that’s signing up, making a purchase, or finding important information.
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