You would be surprised to know that more than 80% of the traffic on Google lands on the first page of the search results. This means that if your website is not on the first page, you will miss a huge opportunity for gaining traffic. If you want your site to get organic traffic, you need to ensure that it gets placed in the top ten search results. You can easily win top-ranking positions if you optimize the website according to the requirements of the search engine. Here in this post, we will tell you about the top SEO hacks that will boost your Google rankings and drive more traffic to your site.
Top SEO Hacks To Boost Your Google Rankings
Some different techniques and tools can help you win better search ranks. Still, in this section, we are only going to mention the popular and effective ones:
Go For Long-Tail Keywords Instead Of Short Ones
One of the common reasons your website might not be on the first page of search results is targeting short-tail keywords. There is a lot of competition for short keywords, so today, SEO experts recommend always targeting long-tail keywords. Every Google SEO campaign starts and ends with keywords integration.
If you want your website to be visible and ranked in the top search positions, you need to choose the right keywords. Using lengthy keywords would help you target the search intention of users. They can also show your relevance to the niche you are working on. Keywords are the very elements of your content that tell the search engine what kind of audience you are targeting. So, one of the biggest SEO hacks would be to focus on keyword optimization.
Create Unique Evergreen Content For Readers
Another SEO hack is the creation of unique content. Content is the only thing that provides meaning for the traffic to visit and engage with your website. If your website has low quality or no content, you can never get on the top search ranks. This is why SEO experts recommend that you always create unique and evergreen content.
The best content in the eyes of the search engine is the one that is relevant to your website niche, free of plagiarism and other human errors. You need to do thorough research and find out the topics your target audience is interested in. You can easily create content on those topics. Ensure that you check the content for plagiarism and quality issues before publishing. Your site ranks better with the unique content capital you create for it.
Add And Optimize Images For Your Website
Today the attention span of visitors has become quite short. If you want to engage traffic on your website, you need to make it visually attractive. Traffic coming on the web is least interested in articles filled with boring text. This is why you need to get images for your site. In the past, getting unique images for websites was considered a big expense but not anymore.
Today you can easily take unique pictures from your smartphone camera. An important thing you need to understand is that pictures taken from mobile phone cameras are usually large. Large images can ruin the format of your website and can also increase page load speed. If your website takes time to load, visitors will bounce back instead of waiting. So we would suggest you convert images into PDF and use PDF compression online free tools before you publish the image along with your articles. Also, make sure that the images you are adding are relevant to the page’s textual content. This would increase your chances of getting on the top search results by 60%!
Strive For High Quality And Quality Backlinks
An important SEO factor considered by Google is the quality of links pointing toward your website. Using backlinks is considered one of the crucial ranking factors in Google in 2022. Backlinks refer to the external websites that are linking to your content. Earning high-quality backlinks can boost traffic flow by more than 70%. You can easily skyrocket your position in the search results if you have the right backlinks.
You must know that getting quality backlinks is not as easy as it looks. You need to make sure that your website is well-designed and has the best quality content that can win the interest of the search engine and the potential linking sites. To earn backlinks, you need to organically contact third-party websites working on a similar niche as yours.
Today, you can also get help from online backlink generators and backlink checker tools to get quality backlinks and spy on the links pointing to your competitors.
Use Attractive Titles And Headings To Boost Your Google Rankings
A beautiful structure is what can win over the interest of your target audience. It doesn’t matter how informative your content has no structure. You need to ensure that your content is well-structured. It should have proper headings, subheadings, and title tags. If your content is not attractive, you need to make it appealing.
Your title tags and description should be juicy so that the audience can visit your site. Try to add high search volume keywords in Meta descriptions and your content headings. This would build interest in the mind of a visitor. Meta tags and headings in the content are usually ignored. Still, we urge you to focus on them as they are one of the leading SEO factors considered by the search engine!
Optimize Your Website Speed
Another reason your site might be sulking in the lower ranks is that your site takes time to load. Today, if a website takes more than three seconds to load, this will increase its bounce rate. If your bounce rate is high, the search engine will put you down.
So you must regularly use online website loading speed analyzer tools and ensure that it is less than two to three seconds. If the loading time is more than four seconds, you need to determine the elements that are burdening the site. You can either remove them or modify them so that they don’t harm your site’s load time!
Set Up Your Google Business Profile
If you want to appear in the upper search results, there is another organic way. You can create a new profile for your company on the Google business profile portal. This helps you become visible in the local search results. Local search engine optimizations help you win a better position on the first page of the search results. On Google’s business profile, you need to make sure that you share only accurate information. This information would include your location, contact information, and working hours.
Conclusion
We have discussed some of the simplest SEO hacks that anyone can practice in this article. These hacks help boost your Google rankings and get more leads. So if you want your website to be on the top and improvise your domain authority score, we suggest you consider all mentioned hacks in your campaigns. The best part is today, you have online SEO tools that can help you with these campaigns.
Contact Matchbox Design Group Today!
If your website could use a refresh or you’re looking to drive more traffic to your site, fill out the form below and we’ll contact you to learn more about your digital needs.
